🔹 Job Title: VP, Client Marketing - Travel
🔹 Company: Synchrony
🔹 Location: Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS, Costa Mesa CA US
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (occasional commute required)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and project management skills. It is ideal for an experienced marketing professional with a strong background in digital marketing and client development.
✅ Lead key strategic initiatives focused primarily on digital channels to maximize the go-to-market (GTM) strategy in driving new account and sales growth
✅ Close collaboration and strategic alignment with the consumer engagement team responsible for managing digital efforts and existing cardholder engagement opportunities
✅ Collaborate and translate the client’s key business objective and priorities into an annual strategic marketing plan including management of the marketing budget process and spend allocation
✅ Lead quarterly forecasting growth drivers, participate in business reviews and key strategic client meetings
✅ Manage creative development working closely with agencies to produce marketing materials, collateral, digital assets and campaign deliverables
✅ Develop acquisition offers, manage value prop, product enhancements and customer journeys
✅ Identify and create strategies for lead generation and conversion to acquire and grow the card program
✅ Knowledgeable in applying targeting and segmentation strategies to drive specific customer behaviors and performance outcomes
✅ Partner closely with analytics, credit, customer engagement & financing teams to closely monitor portfolio performance and drive refinement and enhancements
✅ Apply test & learn methodologies, monitor results and analysis of campaign performance
✅ Be familiar with competitive acquisition offerings, innovation, and industry trends
✅ Be trained and familiar with Synchrony marketing tools and campaign execution process
✅ Perform other tasks as assigned based on business needs
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and project management skills. It is ideal for an experienced marketing professional with a strong background in digital marketing and client development.
Education: Bachelor's degree or in lieu of degree, high school diploma/GED and 10+ years of marketing experience, preferably in financial services, travel industry or cobrand reward cards
Experience: 7+ years of omnichannel marketing/client development experience preferably within a regulated industry.
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a high level of experience in marketing, with a strong focus on digital marketing and client development. A Bachelor's degree or equivalent experience is required, with a preference for candidates with experience in the financial services or travel industry.
Salary Range: $110,000.00 - $185,000.00 USD Annual
Benefits:
Working Hours: Full-time, with occasional travel required (20%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual compensation offered may vary based on work experience, skill level, or knowledge.
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
Company Specialties:
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony is a large, well-established company in the financial services industry. It offers a wide range of credit products and partners with a diverse group of retailers. The company's mission is to be essential to people's everyday lives by providing consumer financing that works for them.
Career Level: Senior-level management role
Reporting Structure: This role reports directly to the Head of Client Marketing and has no direct reports
Work Arrangement: Hybrid - occasional commute required (20%)
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on additional responsibilities, collaborate with other marketing professionals, and transition into a more senior role.
Office Type: Hybrid - occasional commute required (20%)
Office Location(s): Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS, Costa Mesa CA US
Geographic Context:
Work Schedule: Full-time, with occasional travel required (20%)
ASSUMPTION: This role requires occasional commute to one of Synchrony's hub locations for in-person engagement activities such as business or team meetings, training, and culture events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing management, digital marketing, client development, strategic planning, project management, collaboration, problem-solving, financial services, travel industry, cobrand reward cards
ASSUMPTION: The application process for this role is typical for a senior-level marketing position. Applicants should highlight their relevant marketing experience and achievements, tailor their cover letter to the specific role and company, and prepare for behavioral and situational interview questions.
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, data analysis and visualization tools, project management tools, and creative design tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Synchrony values a customer-centric, collaborative, inclusive, agile, and accountable work style. Candidates should assess their fit with these values and work style preferences before applying.
ASSUMPTION: This role may present challenges related to occasional travel, a fast-paced work environment, and the need to manage multiple projects with little supervision. Candidates should assess their ability to handle these challenges before applying.
ASSUMPTION: This role is unique in its focus on the marketing management of a Cobrand Travel credit card program. Similar roles in the financial services industry may have a broader marketing scope or focus on different product lines. Career progression in this role may lead to more senior marketing positions or a transition into a different functional area within the financial services industry.
ASSUMPTION: These sample projects are representative of the types of initiatives that a VP, Client Marketing - Travel might work on. The specific projects may vary based on the business needs and priorities of the Cobrand Travel credit card program.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the expectations for the first 90 days. Applicants should tailor their questions to the specific role and company based on their research and the information provided during the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.