📌 Core Information
🔹 Job Title: VP, Client Marketing - Travel
🔹 Company: Synchrony
🔹 Location: Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS, Costa Mesa CA US
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (occasional commute required)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing management for a Cobrand Travel credit card program
- Focusing on digital and traditional marketing channels
- Collaborating with cross-functional teams to optimize customer engagement
- Enhancing the customer journey and driving program growth
- Working closely with the client to develop, execute, and refine marketing strategies
ASSUMPTION: This role requires a strategic and collaborative mindset, with a strong focus on digital marketing and customer engagement.
📋 Key Responsibilities
✅ Lead key strategic initiatives focused primarily on digital channels to maximize the go-to-market (GTM) strategy in driving new account and sales growth
✅ Close collaboration and strategic alignment with the consumer engagement team responsible for managing digital efforts and existing cardholder engagement opportunities
✅ Collaborate and translate the client’s key business objective and priorities into an annual strategic marketing plan including management of the marketing budget process and spend allocation
✅ Lead quarterly forecasting growth drivers, participate in business reviews and key strategic client meetings
✅ Manage creative development working closely with agencies to produce marketing materials, collateral, digital assets and campaign deliverables
✅ Develop acquisition offers, manage value prop, product enhancements and customer journeys
✅ Identify and create strategies for lead generation and conversion to acquire and grow the card program
✅ Apply targeting and segmentation strategies to drive specific customer behaviors and performance outcomes
✅ Partner closely with analytics, credit, customer engagement & financing teams to closely monitor portfolio performance and drive refinement and enhancements
✅ Apply test & learn methodologies, monitor results and analysis of campaign performance
✅ Be familiar with competitive acquisition offerings, innovation, and industry trends
✅ Be trained and familiar with Synchrony marketing tools and campaign execution process
✅ Perform other tasks as assigned based on business needs
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 10+ years of marketing experience, preferably in financial services, travel industry or cobrand reward cards
Required Skills:
- 7+ years of omnichannel marketing/client development experience preferably within a regulated industry
- Ability to travel as needed (20%)
- Must be located at or within a drivable commutable distance to one of our virtual or hybrid hub locations
Preferred Skills:
- Creative agency account management experience
- Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
ASSUMPTION: Given the experience level and role requirements, a Master's degree in Marketing or a related field may also be beneficial but is not explicitly required.
💰 Compensation & Benefits
Salary Range: $110,000 - $185,000 USD Annual
Benefits:
- Competitive benefits package (details not provided)
Working Hours: Full-time, with occasional travel required (20%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level marketing role in the financial services sector. The actual compensation offered may vary based on the candidate's work experience, skill level, or other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: Not specified (public company)
Company Description:
- Synchrony is a leading consumer financial services company dedicated to advancing the success of working families
- The company offers a wide range of credit products, including credit cards, personal loans, and home equity loans
- Synchrony partners with a diverse group of national and regional retailers, including over 300,000 locations across North America
Company Specialties:
- Consumer finance
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive (VP-level)
Reporting Structure: Reports directly to the client and collaborates with cross-functional teams
Work Arrangement: Hybrid (occasional commute required)
Growth Opportunities:
- Potential to expand the role's scope and influence based on performance and business needs
- Opportunities to work with diverse teams and gain exposure to various aspects of the business
- Possibility to transition into other leadership roles within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the business and advance their career.
🌍 Location & Work Environment
Office Type: Hybrid (occasional commute required)
Office Location(s): Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS, Costa Mesa CA US
Geographic Context:
- Charlotte, NC: A major city in the southeastern United States, known for its financial sector and vibrant cultural scene
- Stamford, CT: A large city in the northeastern United States, located near New York City, with a mix of urban and suburban environments
- Chicago, IL: A major city in the midwestern United States, known for its diverse economy and rich cultural heritage
- Kansas City, KS: A mid-sized city in the midwestern United States, with a growing tech industry and a lower cost of living compared to coastal cities
- Costa Mesa, CA: A city in the southern California region, known for its beaches, surfing, and proximity to Los Angeles
Work Schedule: Full-time, with occasional travel required (20%)
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from various locations, with occasional commutes required for in-person engagement activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the client
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Marketing expertise and industry knowledge
- Ability to manage multiple projects and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes
- Research Synchrony's products, services, and competition to demonstrate your industry knowledge
ATS Keywords: Client Marketing, Travel, Digital Marketing, Omnichannel, Strategic Planning, Collaboration, Analytics, Lead Generation, Segmentation, Problem Solving, Communication, Relationship Building, Execution, Influencing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and ability to work effectively with cross-functional teams and the client.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required may vary depending on the client's preferences and Synchrony's standard marketing stack.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate and win together
- Innovate and adapt
- Do the right thing
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Strong communication and influencing skills
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders to ensure successful outcomes?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you approach building and maintaining strong relationships with clients and cross-functional teams?
ASSUMPTION: Synchrony values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities
- Balancing the need for strategic thinking with the day-to-day execution of marketing campaigns
- Occasional travel requirements (20%)
- Working with a diverse range of clients and teams, each with their own unique needs and preferences
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a collaborative mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital channels and requires a strong understanding of both digital and traditional marketing strategies
- In the financial services industry, marketing roles often involve close collaboration with clients and cross-functional teams to drive business growth and customer engagement
- Career progression in marketing roles can lead to leadership positions, such as Director or VP of Marketing, or transitions into other areas of the business, such as product management or business development
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a strong focus on digital channels and client collaboration.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new Cobrand Travel credit card launch
- Optimizing customer engagement and retention through targeted email campaigns and personalized customer journeys
- Conducting market research and analysis to inform product enhancements and acquisition strategies
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a combination of analytical thinking, creativity, and strong execution skills.
❓ Key Questions to Ask During Interview
- Can you describe the client's business objectives and how this role will support their growth and success?
- How does this role collaborate with the client's internal marketing team, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Cobrand Travel credit card program, and how can this role address them?
- How does Synchrony support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, challenges, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes
- Research Synchrony's products, services, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
