📌 Core Information
🔹 Job Title: VP, Communications - EMEA
🔹 Company: Aristocrat Gaming
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time, On-site
🔹 Category: Corporate Affairs & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London, UK)
🚀 Job Overview
Key aspects of this role include:
- Leading EMEA Regional Communications team to develop and execute communication programs supporting business strategy and reputation
- Managing media inquiries and leading crisis communications across EMEA
- Providing strategic communications advice and support to leaders, including business partnering with the CEO of Aristocrat Interactive
- Thought leadership and driving continuous improvement in communications
- Managing and developing a team of communication professionals, allocating resources effectively
ASSUMPTION: This role requires a strategic and experienced communications professional with a strong track record in corporate affairs and team leadership to drive effective communication strategies across the EMEA region.
📋 Key Responsibilities
✅ Lead the development and execution of effective communication strategies within the EMEA region, supporting enterprise, group functional, and business unit (BU) internal and external communication strategies
✅ Provide strategic communications advice and support to leaders, including business partnering with the CEO of Aristocrat Interactive and being a key contributor to the Aristocrat Interactive Leadership team
✅ Lead, manage, and develop the EMEA Regional Communication team, effectively allocating resources and managing vendors
✅ Lead the delivery of internal and external communications to leverage key enterprise programs, including sustainability and responsible gameplay activity and progress within EMEA
✅ Manage media enquiries and provide issues management and crisis communications support within EMEA
✅ Develop thought leadership programs for key leaders across Aristocrat Interactive and Product Madness
✅ Partner with global communications and BU teams to manage local execution of community giving partnerships/volunteering in EMEA, ensuring compliance with Aristocrat Cares enterprise guiding principles
✅ Anticipate emerging communications and reputation challenges and needs, championing continuous improvement
✅ Measure the effectiveness of EMEA communications through data and analytics, bringing forward opportunities for improvement
✅ Support the preparation of market materials, group publications, and disclosures, and leverage them within EMEA
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Degree in Communications, Journalism, Public Relations, or a related field (preferred)
Experience: Minimum of 10 years of experience in Corporate Affairs and/or Communications leadership roles, ideally in complex businesses and with international experience
Required Skills:
- Proven track record of successfully setting and executing communication strategy
- High-quality written and oral communication skills
- Ability to anticipate business requirements and develop proactive and reactive communication solutions
- Strong issues management experience, including leading crisis communications and media/reputation management
- Experience managing external stakeholders, including NGOs, and diverse internal audiences
- Ability to lead an engaged team, manage and develop people, manage budgets, and allocate resources
- Strong business partnering skills with the ability to build relationships and trust across internal stakeholders
- High level of personal probity, influencing, and relationship-building skills
- Ability to provide strong corporate communications thought leadership
Preferred Skills:
- Experience in the gaming industry
- Fluency in additional languages (besides English)
ASSUMPTION: Candidates with experience in the gaming industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (Estimated, based on industry standards for a VP-level role in the UK gaming industry)
Benefits:
- Robust benefits package
- Global career opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role's demands)
ASSUMPTION: The salary range is an estimate based on industry standards for a VP-level role in the UK gaming industry. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Aristocrat Gaming is a world leader in gaming content and technology, operating in the competitive and dynamic gambling facilities and casinos industry
Company Size: Aristocrat Gaming has 5,001-10,000 employees globally, with a significant presence in the UK and Australia
Founded: Aristocrat Leisure Limited (ALL), the parent company, was founded in 1953 and has since grown into a global organization
Company Description:
- Aristocrat Gaming is a division of Aristocrat Leisure Limited (ALL) and is the leading designer, manufacturer, and distributor of Class 3 and Class 2 land-based slot games
- The company's mission is to bring joy to life through the power of play, with a focus on fun, responsible gameplay, and strong corporate governance
- Aristocrat Gaming delivers great performance for its B2B customers and brings joy to the lives of millions of people who love to play its casino and mobile games
Company Specialties:
- Gaming content and technology
- Mobile gaming
- Manufacturing
Company Website: http://www.aristocratgaming.com
ASSUMPTION: Aristocrat Gaming's size, industry, and mission make it an attractive employer for experienced communications professionals seeking to make an impact in a global organization.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the SVP, Global Communications & Brand and serving as a core member of the Global Communications & Brand leadership team
Reporting Structure: The VP, Communications EMEA will report to the SVP, Global Communications & Brand and collaborate with other VP-level communications leaders across regions and business units
Work Arrangement: This is an on-site role based in London, UK, with occasional travel required for meetings and events
Growth Opportunities:
- Potential to progress to a more senior global role within the communications function
- Opportunities to work on high-impact projects and initiatives across the EMEA region and beyond
- Chance to develop leadership and management skills by overseeing a team of communication professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global communications strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 80 Strand, London WC2R 0RL, United Kingdom
Geographic Context:
- London is a major global city with a vibrant business ecosystem, offering ample networking and professional development opportunities
- The office is located in a central and easily accessible area, with excellent public transportation links
- London provides a multicultural environment, with a diverse range of industries and communities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role's demands)
ASSUMPTION: The central London location and modern office environment provide an ideal setting for this role, with easy access to key stakeholders and a vibrant business community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- First-round interview with the SVP, Global Communications & Brand and another member of the Global Communications & Brand leadership team
- Final-round interview with the SVP, Global Communications & Brand and the VP, Corporate Communications
- Offer and onboarding
Key Assessment Areas:
- Strategic thinking and communication skills
- Leadership and team management capabilities
- Crisis management and issues handling experience
- Understanding of the gaming industry and Aristocrat Gaming's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Aristocrat Gaming's business and the gaming industry
- Prepare examples of your crisis management and strategic communication experiences
ATS Keywords: Strategic Communication, Crisis Management, Media Relations, Team Leadership, Stakeholder Management, Communication Strategy, Issues Management, Thought Leadership, Resource Management, Data Analysis, Public Relations, Internal Communications, External Communications, Business Partnering, Community Engagement, Governance Framework
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, leadership capabilities, and industry knowledge, with a strong emphasis on crisis management and issues handling experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Crisis communication software and platforms (e.g., Agility PR Solutions, Onclusive)
- Media monitoring and analysis tools (e.g., Mention, Brand24)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and relevant communication, crisis management, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- All About the Player: Focus on delivering exceptional experiences for Aristocrat's customers and employees
- Talent Unleashed: Foster an environment where employees can grow and develop their skills and careers
- Collective Brilliance: Encourage collaboration and teamwork to drive innovation and success
- Good Business, Good Citizen: Act responsibly and ethically in all aspects of the business
Work Style:
- Collaborative and team-oriented
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on measuring and optimizing communication effectiveness
Self-Assessment Questions:
- How do you align with Aristocrat Gaming's company values, particularly 'All About the Player' and 'Good Business, Good Citizen'?
- How comfortable are you working in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
- How do you approach continuous learning and professional development, and how would you apply this to your role at Aristocrat Gaming?
ASSUMPTION: Aristocrat Gaming values a strong cultural fit, with an emphasis on collaboration, adaptability, data-driven decision-making, and a commitment to responsible business practices.
⚠️ Potential Challenges
- Managing a team remotely, with members based in various EMEA locations
- Balancing the demands of multiple stakeholders, including business leaders, internal teams, and external partners
- Adapting to a dynamic and evolving business environment, with changing priorities and priorities
- Navigating the complexities of the global gaming industry and regulatory landscape
ASSUMPTION: The successful candidate will be able to effectively manage remote teams, balance competing priorities, adapt to change, and navigate complex industry and regulatory environments.
📈 Similar Roles Comparison
- This role is unique in its focus on the EMEA region and its strategic importance to Aristocrat Gaming's global communications strategy
- Compared to similar roles in other regions, this position offers a unique opportunity to shape the company's communications strategy and make a significant impact on its reputation and success
- Career progression opportunities may include moving into a global role within the communications function or transitioning into a business leadership position
ASSUMPTION: This role offers a unique combination of regional focus, strategic importance, and career growth opportunities, setting it apart from similar roles in other organizations or regions.
📝 Sample Projects
- Developing and executing a comprehensive crisis communication plan for a major gaming event or product launch
- Managing media relations and securing positive coverage for Aristocrat Gaming's EMEA business units and key initiatives
- Leading a team to create and implement an internal communication campaign to drive employee engagement and alignment with the company's strategic objectives
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and team-focused nature of the VP, Communications EMEA role, requiring strong communication skills, leadership, and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into Aristocrat Gaming's global communications strategy, and what are the key priorities for the first 90 days?
- What are the most pressing communication challenges facing the EMEA region, and how can this role address them?
- How does Aristocrat Gaming support the professional development and growth of its communications team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Aristocrat Gaming foster a culture of collaboration and innovation within its communications function?
ASSUMPTION: These interview questions will help the candidate understand the role's strategic importance, priorities, and expectations, as well as Aristocrat Gaming's approach to professional development and team culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic communication, crisis management, and leadership capabilities
- Prepare examples of your crisis management and strategic communication experiences to discuss during the interview
- Research Aristocrat Gaming's business and the gaming industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
