📌 Core Information
🔹 Job Title: VP, Communications & Media
🔹 Company: CRC Group
🔹 Location: Remote - North Carolina
🔹 Job Type: Full-Time
🔹 Category: Communications & Media
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in internal communications and media relations
- Developing and executing communications strategies that align employees and enhance brand visibility
- Crisis communication management and media monitoring
- Collaboration with industry media outlets and advertising campaigns
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience in both internal communications and media relations within a complex organization.
📋 Key Responsibilities
✅ Develop and lead a cohesive internal communications strategy that informs, engages, and aligns employees with company priorities and culture.
✅ Serve as a strategic advisor, crafting and refining key internal messaging.
✅ Lead content development for internal channels, including executive updates, newsletters, intranet articles, videos, and employee engagement campaigns.
✅ Manage internal communications platforms and channels, ensuring content is timely, relevant, and effective.
✅ Guide communications during organizational change and crisis situations to ensure clarity, alignment, and transparency.
✅ Measure the impact of internal communications and adjust strategy.
✅ Assist in managing relationships with key industry media outlets, reporters, and trade publications to elevate the company’s visibility and thought leadership in the insurance space.
✅ Develop and execute strategic media plans that support business goals and promote the brand’s presence in earned and paid channels.
✅ Oversee the planning, placement, and performance of advertising campaigns in targeted insurance media (digital, print, sponsored content, etc.).
✅ Monitor industry media for coverage opportunities and stay ahead of trends relevant to the business.
ASSUMPTION: This role involves a high degree of multitasking, project management, and stakeholder communication, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is required.
Experience: 10+ years of progressive experience in corporate communications with expertise in both internal communications and media relations is required.
Required Skills:
- Strong network and experience working with media in the insurance or financial services sector.
- Exceptional writing, editing, and storytelling abilities with a strong grasp of brand voice and tone.
- Experience leading internal communication strategies in large, complex organizations.
- Ability to manage multiple projects, deadlines, and stakeholders with confidence and efficiency.
- Proficiency with internal communication platforms and tools, as well as media monitoring and PR platforms.
Preferred Skills:
- Experience in the insurance industry.
- Fluency in additional languages.
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in corporate communications and a deep understanding of both internal communications and media relations.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (estimated based on industry standards for a VP-level role in communications and media)
Benefits:
- Medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan
- No less than 10 days of vacation and 10 sick days during the first year of employment, along with paid holidays
- Restricted stock units and/or a deferred compensation plan may be available depending on the position and division
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in communications and media. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 1979
Company Description:
- BenefitMall works with brokers and carriers to deliver efficient, secure, digital benefits solutions.
- The company specializes in small group insurance, large group insurance, senior products, individual products, self-funded, and benefits administration.
- With over 40 years of experience, BenefitMall focuses on providing innovative and effective benefits solutions to its clients.
Company Specialties:
- Small Group Insurance
- Large Group Insurance
- Senior Products
- Individual Products
- Self Funded
- Benefits Administration
Company Website: www.benefitmall.com
ASSUMPTION: As a well-established company in the insurance industry, BenefitMall offers a stable work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Executive/VP level
Reporting Structure: This role reports directly to the CEO and may have team members or direct reports, depending on the organization's structure.
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to shape and influence the company's communications strategy and brand presence
- Opportunities to develop and mentor team members
- Possibility to expand the role's scope based on company growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's communications and overall success.
🌍 Location & Work Environment
Office Type: Remote, with the option for on-site work at the company's headquarters in Dallas, TX
Office Location(s): Dallas, TX
Geographic Context:
- North Carolina is a popular remote work location due to its quality of life, affordability, and access to amenities.
- The Eastern Time Zone allows for effective collaboration with both domestic and international teams.
- The remote work arrangement offers flexibility and work-life balance.
Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides a good balance between work and personal life, while the Eastern Time Zone ensures effective communication with team members and stakeholders across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-depth interviews with key stakeholders, including the CEO and potential team members
- Background check and offer extension
Key Assessment Areas:
- Communication skills and strategic thinking
- Experience in corporate communications and media relations
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in corporate communications and media relations
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your communication skills, strategic thinking, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Corporate Communications, Media Relations, Internal Communications, Strategic Planning, Crisis Communication, Media Monitoring, Advertising Campaigns, Project Management, Writing, Editing, Storytelling, Brand Voice, Stakeholder Management, Employee Engagement
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's communication skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Internal communication platforms (e.g., Slack, Microsoft Teams)
- Media monitoring tools (e.g., Mention, Brand24)
- PR platforms (e.g., Cision, Muck Rack)
- Advertising campaign management tools (e.g., Google Ads, LinkedIn Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's familiarity with them.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you align with the company's core values, particularly integrity and expertise?
- How comfortable are you working remotely and managing multiple projects simultaneously?
- How do you approach collaboration and communication with diverse teams and stakeholders?
ASSUMPTION: BenefitMall values candidates who demonstrate strong communication skills, adaptability, and a results-driven work ethic, as well as a commitment to the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment and maintaining effective communication with team members
- Balancing the strategic and tactical aspects of the role
- Navigating a large, complex organization and building relationships with key stakeholders
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to a remote work environment, and build strong relationships with key stakeholders within the organization.
📈 Similar Roles Comparison
- This role is similar to a VP of Communications or Media Relations in other industries, but with a focus on the insurance sector
- Compared to other VP-level roles, this position requires a strong balance between strategic thinking and tactical execution
- Career progression may include moving into a more specialized role, such as Chief Communications Officer, or transitioning into a different industry
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the communications and media field.
📝 Sample Projects
- Developing and executing a comprehensive internal communications strategy for a major organizational change
- Managing a crisis communication situation, such as a data breach or natural disaster, to protect the company's reputation and maintain employee engagement
- Planning and executing a targeted advertising campaign to increase brand awareness and generate leads in the insurance industry
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of strong communication skills and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall communications strategy, and what are the key priorities for the first 90 days?
- What is the team structure, and how will this role collaborate with other departments and stakeholders?
- How does the company support work-life balance and employee engagement, particularly in a remote work environment?
- What opportunities are there for professional development and growth within the role and the company?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of your communication skills, strategic thinking, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
