📌 Core Information
🔹 Job Title: VP, Consumer Bank Content Marketing
🔹 Company: Synchrony
🔹 Location: Stamford Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining the role of consumer bank savings in positioning Synchrony as a thought leader in financial wellness
- Creating an audience-led content strategy across blog, website, native, paid and unpaid social, and email
- Expanding content beyond blog articles into preferred delivery formats for specific audiences
- Developing, executing, and measuring consumer bank content strategy and calendar
- Partnering with cross-functional teams to ensure content aligns with brand voice and engages customers effectively
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Define the role of consumer bank savings in positioning Synchrony as a thought leader in financial wellness
✅ Create audience-led content strategy with connected messages for all consumer bank audiences across all touchpoints
✅ Expand content beyond blog articles into preferred delivery formats for specific audiences
✅ Develop, execute, and measure consumer bank content strategy and calendar
✅ Partner with brand team to ensure content aligns with brand voice, look, and feel
✅ Partner with paid media, website, and lifecycle teams to develop content that attracts prospects and engages existing customers
✅ Own strategic content partnerships as they relate to savings, with both external and internal agencies
✅ Partner with internal agency to identify opportunities to improve SEO performance
✅ Own legal and compliance approval process; responsible for regular reviews of existing content to ensure accuracy
✅ Create test summaries that capture learnings, best practices, and make recommendations
✅ Assist in the development of quarterly/annual business reviews and planning
✅ Provide regular internal updates on upcoming initiatives
✅ Perform other duties and special projects as assigned
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong interpersonal skills and the ability to influence others.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 7+ years of marketing experience, with a focus on content development and SEO
Required Skills:
- 5+ years of experience in content strategy
- 2+ years of experience in vendor/project management
- Strong interpersonal skills and ability to influence across cross-functional teams
- Demonstrated project management skills
- Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
Preferred Skills:
- Experience in banking and deposit products (i.e., savings, checking, CDs, and credit cards)
- Prior experience managing digital media agencies and/or working with digital measurement tools such as Google Analytics, Adobe Analytics, or Data Management Platforms
- Strategic thinking with the ability to develop and implement actionable plans to drive business results
ASSUMPTION: Given the role's focus on content strategy and SEO, candidates should have a strong understanding of digital marketing trends and best practices.
💰 Compensation & Benefits
Salary Range: $110,000 - $185,000 USD Annual
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time, with flexible work arrangements (hybrid)
ASSUMPTION: Salary range provided is based on the job description and industry standards for similar roles. Actual compensation may vary based on work experience, skill level, or knowledge.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1932 (as a division of General Electric)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of credit products, including credit cards, consumer financing, and savings products
- The company partners with a large network of retailers and brands to provide financing solutions to their customers
- Synchrony is committed to helping people live healthier financial lives by providing access to essential needs and everyday wants with consumer financing that works for them
Company Specialties:
- Consumer financing
- Credit cards
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: synchrony.com
ASSUMPTION: Synchrony's large size and extensive network of partners provide ample opportunities for growth and collaboration within the organization.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: This role reports directly to the Senior Vice President, Consumer Bank Marketing
Work Arrangement: Hybrid, with the option to work from home, near one of Synchrony's hubs, or come into one of their offices
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: Given the role's focus on strategic content development and its impact on the overall consumer bank marketing strategy, there is significant potential for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Stamford Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
Geographic Context:
- Synchrony's headquarters are located in Stamford, Connecticut, with additional offices in Charlotte, North Carolina, and Chicago, Illinois
- The company offers remote work options for some positions, including this one
- The Stamford office is located in Fairfield County, Connecticut, which has a cost of living that is higher than the national average
Work Schedule: Full-time, with flexible work arrangements (hybrid)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development skills
- SEO knowledge and experience
- Project management and organizational skills
- Interpersonal and communication skills
- Alignment with Synchrony's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your approach to content strategy and development, as well as your experience with SEO
- Demonstrate your ability to manage multiple projects and stakeholders effectively
- Showcase your understanding of Synchrony's business and the consumer banking industry
ATS Keywords: Content Strategy, SEO, Project Management, Marketing, Consumer Banking, Thought Leadership, Content Development
ASSUMPTION: Synchrony's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Data Management Platforms)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Innovate and Adapt
- Collaborate and Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you align with Synchrony's core values, particularly 'Put People First' and 'Act with Integrity'?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a fast-paced, dynamic work environment that requires strong project management skills and the ability to manage multiple priorities?
ASSUMPTION: Synchrony's company culture is characterized by a strong focus on customer-centricity, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders effectively may be challenging, requiring strong organizational skills and the ability to prioritize tasks
- Balancing on-site collaboration and remote work in a hybrid environment may present unique challenges, requiring strong communication and time management skills
- Working in a large organization may require navigating complex processes and politics, demanding strong interpersonal and political savvy
- Synchrony's competitive benefits package and comprehensive employee perks may come with higher expectations and workloads, potentially leading to a higher stress environment
ASSUMPTION: These potential challenges can be mitigated by strong communication, time management, and interpersonal skills, as well as a proactive approach to building relationships and seeking support when needed.
📈 Similar Roles Comparison
- Compared to similar roles in other organizations, this role may offer a broader scope of responsibilities and more opportunities for growth and advancement within the marketing organization
- Synchrony's large network of retail and brand partners provides unique opportunities for collaboration and innovation in content development and marketing strategies
- As a large financial services company, Synchrony offers competitive compensation and benefits packages, as well as comprehensive employee perks and development opportunities
ASSUMPTION: When comparing this role to similar positions in other organizations, candidates should consider the unique opportunities and challenges that come with working for a large financial services company.
📝 Sample Projects
- Developing a comprehensive content strategy for Synchrony's consumer bank, including blog, website, native, paid and unpaid social, and email channels
- Creating a content calendar that aligns with the enterprise content calendar and Synchrony's overall marketing strategy
- Partnering with cross-functional teams to develop content that attracts prospects and engages existing customers, driving business results and improving SEO performance
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the VP, Consumer Bank Content Marketing may be responsible for, but the specific projects and priorities may vary depending on the organization's needs and the role's evolution over time.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy for Synchrony's consumer bank, and how this role fits into that strategy?
- How does the content team collaborate with other marketing teams, such as brand, creative, and paid media, to ensure consistency and alignment across all consumer bank touchpoints?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Synchrony support the professional development and growth of its employees, particularly in the marketing organization?
- What is the work-life balance like for this role, and how does the hybrid work arrangement support that balance?
ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, priorities, and the work environment, as well as the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on content strategy, SEO, project management, and marketing
- Prepare for behavioral and skills-based interviews by practicing common interview questions and researching Synchrony's business and the consumer banking industry
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
