VP, Corporate Marketing

📌 Core Information 🔹 Job Title: VP, Corporate Marketing 🔹 Company: OneTrust 🔹 Location: San Francisco, California 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 5, 2025 🔹 Experience Level: Executive 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing a comprehensive communications and branding strategy - Maintaining and boosting important relationships with targeted external audiences - Working closely with the executive team on a compelling corporate narrative and positioning - Evolving the brand identity and ensuring brand consistency across all channels - Establishing and reporting on KPIs to effectively communicate the impact of Corporate Marketing to the business ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with senior executives and cross-functional teams. 📋 Key Responsibilities ✅ Develop and implement a strategic corporate communications plan to enhance the company’s visibility, increase brand awareness, and communicate the company’s priorities with external stakeholders, and engage target audiences. ✅ Create a public relations strategy that will enable leadership to maintain and boost important relationships with targeted external audiences, including the media and influencers along with the financial investor community. ✅ Work closely with the CMO, Product Marketing leader, and other key stakeholders on a compelling corporate narrative and positioning that appeals to varied, relevant audiences. ✅ Evolve the brand identity and ensure brand consistency across all channels, working collaboratively across the Marketing team. ✅ Partner with the executive team on an internal communications strategy that builds culture, fosters belonging, and accelerates the ability to execute. ✅ Establish and report on KPIs that allow you to effectively communicate the impact of Corporate Marketing to the business. ASSUMPTION: The successful candidate will have a proven track record in corporate communications, public relations, and brand management, with a strong understanding of the B2B SaaS industry. 🎯 Required Qualifications Education: - Bachelor’s/master’s degree in journalism, communications, or a related field Experience: - Minimum 15 years’ experience in a senior management role at a B2B SaaS enterprise software company Required Skills: - Advanced writing, editing, and presentation skills - Project management and cross-functional collaboration skills - Experience handling and navigating crisis communications - Leadership skills to inspire and motivate a high-performance team, combined with a desire to coach and develop talent Preferred Skills: - Experience with AI and data governance - Familiarity with the software development lifecycle ASSUMPTION: The ideal candidate will have a strong background in corporate communications, public relations, and brand management, with a deep understanding of the B2B SaaS industry and experience working with senior executives. 💰 Compensation & Benefits Salary Range: $228,750 - $343,125 USD (annually) Benefits: - Comprehensive healthcare coverage - Flexible PTO - Equity stock options - Annual performance bonus opportunities - Retirement account support - 14+ weeks of paid parental leave - Career development opportunities - Company-paid privacy certification exam fees Working Hours: 40 hours per week ASSUMPTION: The salary range is based on industry standards for a VP of Corporate Marketing role at a B2B SaaS company. Benefits are competitive and comprehensive, reflecting OneTrust's commitment to employee well-being and growth. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 1,001-5,000 employees Founded: 2016 Company Description: - OneTrust is a leading data privacy management and marketing compliance software company, helping organizations use data responsibly. - They provide a unified platform for privacy, security, and AI governance, serving over 14,000 customers globally. Company Specialties: - Privacy Impact Assessment Automation - Data Mapping Automation - Cookie Compliance - Website Scanning - Vendor Risk Management - Privacy Management - Readiness Assessments - Subject Access Requests - Incident Management - GDPR Readiness - Data Privacy Readiness - Data Privacy Accountability - Data Privacy Management - Breach Management - DPIA Automation - IAB TCF - Consent Management - GRC - Preferences and Consent - Third-Party Risk Management - Audit and Compliance - CMP - CCPA - GDPR - LGPD - ISO 27001 - AI Governance Company Website: www.onetrust.com ASSUMPTION: OneTrust's focus on data privacy and AI governance makes it an attractive employer for professionals interested in these fields. 📊 Role Analysis Career Level: Executive Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO). Work Arrangement: Hybrid (on-site and remote work) Growth Opportunities: - Potential to lead a team and mentor junior marketing professionals - Opportunities to collaborate with cross-functional teams and contribute to OneTrust's overall success - Possibility to grow within the marketing department or explore other leadership roles within the organization ASSUMPTION: The successful candidate will have strong leadership skills and the ability to work effectively with cross-functional teams to drive growth and innovation. 🌍 Location & Work Environment Office Type: Hybrid (on-site and remote work) Office Location(s): 1200 Abernathy Rd, Atlanta, Georgia 30328, US (headquarters); additional offices in London, Bangalore, Melbourne, New York, Seattle, San Francisco, São Paulo, Munich, Paris, Hong Kong, Bangkok, Denver, and Madrid. Geographic Context: - San Francisco, California: Known for its vibrant tech industry, diverse culture, and high cost of living. - OneTrust's headquarters in Atlanta, Georgia, offers a lower cost of living and a central location on the East Coast. Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM PST. ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to manage their time effectively between on-site and remote work. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening with the HR team 2. Behavioral and situational interviews with the hiring manager and team members 3. Final interview with senior leadership Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Communication and presentation skills - Cultural fit and alignment with OneTrust's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they relate to the job requirements - Research OneTrust's company culture and values to demonstrate your fit and enthusiasm for the role ATS Keywords: Corporate Marketing, VP, Strategic Communications, Public Relations, Brand Management, Internal Communications, Crisis Communications, Storytelling, Project Management, Cross-Functional Collaboration, Leadership, Team Development, B2B SaaS, Enterprise Software, Data Privacy, AI Governance ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - CRM software (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Presentation software (e.g., PowerPoint, Google Slides) - Analytics and reporting tools (e.g., Google Analytics, Tableau) - Social media management tools (e.g., Hootsuite, Buffer) ASSUMPTION: The successful candidate will have experience with relevant marketing, project management, and analytics tools, as well as a strong understanding of the software development lifecycle. 👔 Cultural Fit Considerations Company Values: - Trust: OneTrust's core value, reflecting their commitment to building trust with customers, employees, and partners. - Integrity: Upholding the highest ethical standards in all aspects of the business. - Collaboration: Working together to achieve common goals and drive success. - Innovation: Embracing a growth mindset and continuously seeking new ways to improve and grow. - Customer Obsessed: Focusing on customer needs and delivering exceptional experiences. Work Style: - OneTrust fosters a flexible, hybrid work environment that balances on-site collaboration and remote work. - The company encourages a culture of open communication, continuous learning, and work-life balance. - OneTrust values diversity, inclusion, and belonging, and actively promotes an equitable and respectful work environment. Self-Assessment Questions: - How do you embody the value of trust in your professional and personal life? - Describe a time when you had to navigate a challenging situation with integrity. How did you handle it, and what was the outcome? - Can you provide an example of a successful collaboration with a cross-functional team? What was your role, and what was the outcome? - How do you stay innovative and adaptable in a fast-paced, ever-changing work environment? - How do you ensure that customer needs are at the center of your decision-making process? ASSUMPTION: OneTrust's culture values trust, integrity, collaboration, innovation, and customer obsession. The ideal candidate will demonstrate strong alignment with these values and be able to thrive in a flexible, hybrid work environment. ⚠️ Potential Challenges - Balancing the demands of a high-pressure, fast-paced role with personal and family responsibilities - Managing a team remotely and ensuring their engagement and productivity - Navigating the complexities of a large, global organization with diverse stakeholders - Adapting to changes in the company's strategic direction or priorities - Maintaining work-life balance in a role that may require occasional travel or irregular hours ASSUMPTION: The successful candidate will have strong time management skills, the ability to prioritize and delegate tasks effectively, and the resilience to adapt to change and overcome challenges. 📈 Similar Roles Comparison - VP of Marketing vs. Chief Marketing Officer (CMO): A VP of Marketing typically reports to the CMO and focuses on tactical execution, while the CMO sets the overall marketing strategy and vision. - VP of Marketing vs. Director of Marketing: A VP of Marketing oversees a larger team and has more strategic responsibilities than a Director of Marketing, who may focus on specific marketing channels or campaigns. - VP of Marketing vs. Product Marketing Manager: A VP of Marketing focuses on corporate and brand marketing, while a Product Marketing Manager is responsible for driving product adoption, positioning, and messaging. ASSUMPTION: The VP of Corporate Marketing role at OneTrust is distinct from other marketing leadership positions, with a unique focus on corporate communications, branding, and stakeholder engagement. 📝 Sample Projects - Developing and executing a successful rebranding campaign to align with the company's evolving mission and values - Launching a new product or service and creating a comprehensive go-to-market strategy - Managing a crisis communications plan in response to a data breach or other sensitive issue - Creating and implementing a thought leadership campaign to establish the company's expertise in data privacy and AI governance - Developing and executing a strategic event marketing plan to maximize brand exposure and generate leads ASSUMPTION: The successful candidate will have experience managing complex, high-impact marketing projects and driving measurable results. ❓ Key Questions to Ask During Interview - Can you describe the company's approach to data privacy and AI governance, and how this role contributes to those efforts? - How does the company support the professional development and growth of its marketing team members? - What are the key priorities for this role in the first 90 days, and how will success be measured? - How does the company balance the need for innovation with the need for consistency in branding and messaging? - Can you provide an example of a successful marketing campaign that the company has executed, and what made it effective? ASSUMPTION: The interview process will provide an opportunity for the candidate to learn more about OneTrust's culture, values, and priorities, as well as for the company to assess the candidate's fit for the role and the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they relate to the job requirements. 4. Research OneTrust's company culture and values to demonstrate your fit and enthusiasm for the role. 5. Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about next steps. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Our Commitment to You At OneTrust, we are committed to providing a launchpad for your career growth. We foster a culture of open communication, continuous learning, and work-life balance. When you join OneTrust, you are stepping onto a journey of professional development and personal fulfillment. Our commitment to putting people first starts with you. Your growth is part of our mission. We strive to give you the power to embark on the next phase of your uniquely, unique career.