VP, Creative & Content

📌 Core Information

🔹 Job Title: VP, Creative & Content

🔹 Company: Humana

🔹 Location: Remote US

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the strategic vision and execution of creative and content development across all marketing initiatives
• Overseeing a high-impact team of creative, content, and production experts, managing multiple direct reports
• Ensuring alignment with the company’s brand strategy and business objectives while optimizing efficiency, scalability, and impact
• Driving innovation, testing new formats, and scaling content initiatives to meet evolving consumer behaviors

ASSUMPTION: This role requires a visionary leader with a proven track record in creative and content development, who can elevate storytelling, drive innovation, and create compelling brand experiences that resonate across diverse audiences, platforms, and channels.

📋 Key Responsibilities

✅ Lead the creative vision and execution for all marketing and brand initiatives, ensuring a unified and compelling presence across all channels

✅ Oversee brand storytelling, advertising, design, and campaign creative development to drive deep consumer engagement

✅ Build a content studio to produce compelling and engaging content across digital, social, video, print, and experiential platforms

✅ Develop and execute a comprehensive content strategy that drives consumer engagement, thought leadership, and brand affinity

✅ Lead agency operations and vendor management, ensuring seamless collaboration with external partners while optimizing efficiency

✅ Implement processes and workflows that drive efficiency, quality control, and consistency across all creative and content initiatives

✅ Partner with Brand, Growth, CLM, Design, Consumer Insights, and other teams to ensure creative and content efforts align with overarching marketing strategies

✅ Establish a Creative & Content Center of Excellence that sets the standard for best practices, innovation, and efficiency in creative execution

ASSUMPTION: This role requires a strong leader who can balance big-picture brand vision with hands-on execution, ensuring both strategic alignment and creative excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (MBA preferred)

Experience: 15+ years of creative leadership experience in brand marketing, advertising, content strategy, or related fields, preferably within healthcare, insurance, or regulated industries

Required Skills:

• Expertise in brand storytelling, advertising, design, and content production across digital, traditional, and experiential platforms
• Strong leadership skills with experience managing large-scale agency relationships and offshore resources
• Deep understanding of creative operations, production workflows, and content distribution strategies
• Ability to balance big-picture brand vision with hands-on execution, ensuring both strategic alignment and creative excellence
• Proven ability to drive innovation, test new formats, and scale content initiatives to meet evolving consumer behaviors

Preferred Skills:

• Experience with AI, automation, and MarTech solutions
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools (e.g., Adobe Creative Suite, project management platforms) and a strong portfolio showcasing creative and content work are expected.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Based on industry standards for a VP-level role in the insurance industry with 15+ years of experience)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition assistance and professional development opportunities
• Employee discounts on Humana products and services

Working Hours: 40 hours per week, with occasional travel to Humana's offices for training or meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Humana is a leading health and well-being company, focused on making it easy for millions of customers to achieve their best health. They offer a wide range of health, wellness, and insurance products and services.

Company Size: Humana has 10,001+ employees, providing ample opportunities for career growth and collaboration

Founded: Humana was founded in 1961 and has since grown into a publicly-traded company with a strong presence in the insurance industry

Company Description:

• Humana is committed to putting health first – for their teammates, customers, and company
• They offer a range of health insurance services and CenterWell healthcare services, making it easier for people to achieve their best health
• Humana is dedicated to creating an inclusive and diverse workplace, with a focus on employee development and growth

Company Specialties:

• Health insurance services
• CenterWell healthcare services
• Employee benefits and wellness programs

Company Website: careers.humana.com

ASSUMPTION: Humana's focus on employee development and growth, along with their commitment to creating an inclusive and diverse workplace, makes them an attractive employer for candidates seeking a supportive and engaging work environment.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the SVP, Brand & Marketing

Reporting Structure: The VP, Creative & Content will oversee three AVPs and collaborate with various teams, including Brand, Growth, CLM, Design, and Consumer Insights

Work Arrangement: This is a remote position, with occasional travel to Humana's offices for training or meetings

Growth Opportunities:

• Potential to shape the creative and content strategy for a large, established company
• Opportunity to lead and develop a high-impact team of creative, content, and production experts
• Chance to work on high-visibility marketing campaigns and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Humana's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to Humana's offices in Louisville, KY, or Chicago, IL

Office Location(s): Louisville, KY; Chicago, IL

Geographic Context:

• Louisville, KY: A vibrant city with a rich history, offering a mix of urban and suburban living options
• Chicago, IL: A bustling metropolis with a diverse cultural scene, offering numerous entertainment, dining, and recreational opportunities

Work Schedule: The work schedule is flexible, with a focus on results and meeting deadlines

ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with a good work-life balance, while occasional travel offers opportunities for professional development and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Talent Acquisition team
• Behavioral and situational interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of Humana's brand and marketing objectives
• Candidates' creative vision and strategic thinking
• Candidates' leadership skills and ability to manage and develop a team
• Candidates' ability to balance big-picture brand vision with hands-on execution

Application Tips:

• Tailor your resume and cover letter to highlight your creative leadership experience, brand marketing expertise, and ability to drive innovation
• Prepare examples of your creative and content work, showcasing your ability to elevate storytelling and create compelling brand experiences
• Research Humana's brand and marketing efforts, and be prepared to discuss how you can contribute to their success

ATS Keywords: Creative leadership, brand marketing, content strategy, advertising, design, consumer engagement, team management, agency operations, content production, data analysis, innovation, storytelling, digital engagement, MarTech solutions, performance measurement, workflow optimization

ASSUMPTION: Humana's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Proficiency in relevant software tools and platforms is expected, with the opportunity to learn and utilize new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Putting health first
• Empowering our people
• Fostering an inclusive culture

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you share Humana's commitment to putting health first and empowering their people?
• Are you comfortable working in a collaborative, team-oriented environment, with a focus on results and continuous improvement?
• Do you thrive in an adaptable and open-to-change work environment?

ASSUMPTION: Humana values candidates who align with their commitment to putting health first, fostering an inclusive culture, and empowering their people. They seek candidates who are collaborative, results-driven, and adaptable.

⚠️ Potential Challenges

• Managing a large-scale team and agency relationships remotely
• Balancing the need for creative innovation with the constraints of a regulated industry
• Ensuring consistent brand messaging and quality control across multiple channels and platforms
• Keeping up with the fast-paced nature of the marketing and advertising industry

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on process improvement and efficiency.

📈 Similar Roles Comparison

• This role is unique in its focus on creative and content development across all marketing initiatives for a large, established health and well-being company
• Similar roles in other industries may have a narrower focus, such as advertising or digital marketing, or may be specific to a particular product or service
• Career progression in this role could lead to senior leadership positions in marketing, advertising, or brand management

ASSUMPTION: This role offers a unique opportunity to shape the creative and content strategy for a large, established company, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including digital, social, video, print, and experiential platforms
• Leading a team to create a high-impact advertising campaign that drives deep consumer engagement and brand affinity
• Establishing a Creative & Content Center of Excellence that sets the standard for best practices, innovation, and efficiency in creative execution

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to lead high-impact creative and content initiatives, with a focus on driving consumer engagement, thought leadership, and brand affinity.

❓ Key Questions to Ask During Interview

• How does this role fit into Humana's overall marketing and brand strategy?
• What are the key priorities for this role in the first 90 days?
• How does Humana support the professional development and growth of its creative and content team members?
• What is the expected timeline for reviewing and providing feedback on creative and content work?
• How does Humana measure the success of its creative and content initiatives?

ASSUMPTION: These questions are designed to provide insight into the role's strategic fit, priorities, and expectations, as well as Humana's approach to professional development, feedback, and performance measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through