📌 Core Information
🔹 Job Title: VP, Demand Generation
🔹 Company: Redis
🔹 Location: US & Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 12+ years in B2B SaaS demand generation/growth marketing, with at least 5 years in senior leadership (VP or equivalent)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global demand generation strategy for a high-growth, developer-first company
- Driving pipeline growth through integrated, multi-channel campaigns
- Operating with urgency and delivering results that matter
- Collaborating with cross-functional teams to align on target audiences, messaging, and lead handoff processes
- Building and scaling a high-performing team, managing agency partnerships, and operating in matrix orgs
ASSUMPTION: This role requires a strategic, hands-on leader who can balance big-picture thinking with tactical execution. The ideal candidate will have experience in B2B SaaS demand generation, scaling pipeline through various channels, and operating in high-growth environments.
📋 Key Responsibilities
✅ Design and execute a global demand generation strategy with full-funnel, multi-channel campaigns (digital, email, ABM, partner, field)
✅ Own pipeline KPIs—MQLs, SQLs, pipeline, ROI—ensuring consistent, measurable growth
✅ Lead and scale a high-performing team plus external agencies
✅ Collaborate tightly with Sales, Product Marketing, RevOps, and CS to align on target audiences, messaging, and lead handoff processes
✅ Build/reinforce an ABM program spanning 1:Many to 1:1 motions
✅ Champion a data-first approach: setup, monitor, and optimize martech stack and reporting, driving continuous improvement
✅ Define and operationalize lead signals that matter—moving beyond simplistic lead scoring to deliver high-intent buying behavior to Sales
✅ Oversee an optimized budget allocation across channels to maximize pipeline velocity and efficiency
ASSUMPTION: The successful candidate will have experience in demand generation, campaign execution, optimization, and reporting, as well as familiarity with ABM practices and key demand channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years in B2B SaaS demand generation/growth marketing, with at least 5 years in senior leadership (VP or equivalent)
Required Skills:
- Proven track record scaling pipeline through paid media, ABM, organic, partner, field, and digital channels
- AI-first mindset—actively exploring how AI can drive efficiency, personalization, and scale across campaign execution, optimization, and reporting
- Strong analytical perspective—expert in martech, analytics, campaign measurement, and A/B testing
- Excellent communication, storytelling, project management, and cross-functional stakeholder alignment
Preferred Skills:
- Familiarity with ABM practices and key demand channels including SEM/SEO, email, webinars, podcasts, video
- Experience collaborating with GTM stakeholders (Sales, Product, RevOps, CS)
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS demand generation, with experience in scaling pipeline through various channels and operating in high-growth environments.
💰 Compensation & Benefits
Salary Range: $273,000 – $311,000 per year (New York, California, Washington, Colorado, and Rhode Island)
Benefits:
- 401(k)
- Unlimited Time Off
- Learning and Development Opportunities
- Comprehensive Health and Wellness Benefits
- Discretionary Bonuses
- Stock Options
- Commuter Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market data for B2B SaaS demand generation roles in the specified locations. Actual compensation may vary based on factors such as work location, qualifications, experience, and competencies.
📌 Applicant Insights
🔍 Company Context
Industry: Redis is a software development company specializing in in-memory data platforms and data structures. They provide cloud and on-prem solutions for caching, vector search, and more that seamlessly fit into any tech stack.
Company Size: Redis is a mid-sized company with 501-1,000 employees, providing a balance between growth opportunities and established processes.
Founded: Redis was founded in 2011 and is headquartered in Mountain View, CA, with additional offices in London, Tel Aviv, and Austin.
Company Description:
- Redis is the world's fastest data platform, providing cloud and on-prem solutions for caching, vector search, and more that seamlessly fit into any tech stack.
- With fast setup and fast support, Redis makes it simple for digital customers to build, scale, and deploy the fast apps our world runs on.
- Redis is committed to a diverse and inclusive work environment where all employees' differences are celebrated and supported.
Company Specialties:
- In-Memory Database
- NoSQL
- Redis
- Caching
- Key Value Store
- Real-time transaction processing
- Real-Time Analytics
- Fast Data Ingest
- Microservices
- Vector Database
- Vector Similarity Search
- JSON Database
- Search Engine
- Real-Time Index and Query
- Event Streaming
- Time-Series Database
- DBaaS
- Serverless Database
- Online Feature Store
- Active-Active Geo-Distribution
Company Website: redis.io
ASSUMPTION: Redis is a well-established company in the data platform industry, with a strong focus on innovation and customer success. Their commitment to diversity and inclusion creates an environment where employees can thrive.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The VP, Demand Generation will lead a global team spanning digital, ABM, campaigns, field, and partner marketing, as well as external agencies.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Redis' global offices.
Growth Opportunities:
- As Redis continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
- With experience and proven success, the candidate may have the opportunity to advance to a Chief Marketing Officer (CMO) or similar executive role.
- Redis' commitment to employee development provides opportunities for professional growth and skill-building.
ASSUMPTION: The VP, Demand Generation role offers a unique opportunity to make a significant impact at a high-growth, globally distributed, developer-first company. The successful candidate will have the chance to lead at scale, operate with urgency, and deliver results that matter.
🌍 Location & Work Environment
Office Type: Redis has multiple office locations worldwide, with the option to work remotely or from one of their offices.
Office Location(s): Mountain View, CA; London, England; Tel Aviv, Israel; Austin, TX
Geographic Context:
- Redis' global presence allows for flexible work arrangements and the opportunity to collaborate with team members across different time zones.
- The company's headquarters in Mountain View, CA, provides access to the vibrant tech industry in the Silicon Valley region.
- Redis' offices in London and Tel Aviv offer opportunities to work in dynamic, international environments.
Work Schedule: Full-time (40 hours/week), with the option for unlimited time off.
ASSUMPTION: Redis' global presence and flexible work arrangements provide employees with the opportunity to work in a diverse and dynamic environment, with access to various resources and collaboration tools.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and technical interviews with Redis' marketing leadership
- Final interview with the CMO or a similar executive
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and optimization
- Leadership and team management
- Cross-functional collaboration and stakeholder alignment
- Data-driven decision-making and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS demand generation, campaign execution, and leadership.
- Be prepared to discuss your experience with AI-driven marketing strategies and data-driven decision-making.
- Research Redis' products, services, and company culture to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Demand Generation, Growth Marketing, ABM, Digital Marketing, Analytics, Campaign Measurement, Team Leadership, Collaboration, Martech, AI, Project Management, Communication, Storytelling, Optimization, Lead Scoring, Budget Management
ASSUMPTION: The interview process for the VP, Demand Generation role at Redis will focus on assessing the candidate's strategic thinking, leadership skills, and experience in demand generation and growth marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM (e.g., Salesforce, HubSpot)
- Data analytics tools (e.g., Google Analytics, Tableau)
- AI-driven marketing tools (e.g., Albert, Acquisio)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with marketing automation platforms, CRMs, data analytics tools, and AI-driven marketing tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and resilient
Self-Assessment Questions:
- Do you have experience leading global demand generation strategies in high-growth environments?
- Are you comfortable operating with urgency and delivering results that matter?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you skilled in collaborating with cross-functional teams and aligning on target audiences, messaging, and lead handoff processes?
- Do you have experience with AI-driven marketing strategies and data-driven decision-making?
ASSUMPTION: Redis values a culture of curiosity, diversity of thought, and innovation from its employees, customers, and partners. The ideal candidate will be a strong cultural fit, aligning with Redis' values and work style.
⚠️ Potential Challenges
- The VP, Demand Generation role requires a strategic, hands-on leader who can balance big-picture thinking with tactical execution.
- The successful candidate will need to navigate a matrix organization, collaborating with various departments and external agencies.
- The role may require travel to Redis' global offices for team meetings and events.
- The fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: The VP, Demand Generation role at Redis offers a unique opportunity to make a significant impact at a high-growth, globally distributed, developer-first company. However, the role also presents challenges that require a strategic, hands-on leader who can thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- The VP, Demand Generation role at Redis is similar to other senior leadership positions in B2B SaaS demand generation, such as VP of Marketing or Chief Marketing Officer (CMO). However, the VP, Demand Generation role at Redis focuses specifically on driving global pipeline growth through integrated, multi-channel campaigns.
- Redis' commitment to AI-driven marketing strategies and data-driven decision-making sets this role apart from similar positions at other companies.
- Career progression from the VP, Demand Generation role at Redis may include advancing to a Chief Marketing Officer (CMO) or similar executive role, with opportunities for professional growth and skill-building along the way.
ASSUMPTION: The VP, Demand Generation role at Redis is similar to other senior leadership positions in B2B SaaS demand generation, with a focus on driving global pipeline growth through integrated, multi-channel campaigns. However, Redis' commitment to AI-driven marketing strategies and data-driven decision-making sets this role apart from similar positions at other companies.
📝 Sample Projects
- Developing and executing an integrated campaign strategy that resonates with technical and economic buyers, driving measurable results and pipeline growth
- Optimizing lead scoring models to deliver high-intent buying behavior to Sales, improving conversion rates and ROI
- Building and scaling a high-performing team, managing external agencies, and driving continuous improvement in campaign execution, optimization, and reporting
ASSUMPTION: The successful candidate will have experience with demand generation, campaign execution, optimization, and reporting, as well as leadership and team management skills. Familiarity with AI-driven marketing strategies and data-driven decision-making is also beneficial.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy and how this role will contribute to its evolution?
- How does Redis support the growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Redis approach collaboration and alignment with cross-functional teams, such as Sales, Product Marketing, and RevOps?
- What are the biggest challenges facing the demand generation team, and how can this role address them?
ASSUMPTION: The interview process for the VP, Demand Generation role at Redis will focus on assessing the candidate's strategic thinking, leadership skills, and experience in demand generation and growth marketing. The successful candidate will be able to ask insightful questions and demonstrate their understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS demand generation, campaign execution, and leadership.
- Prepare for interviews by researching Redis' products, services, and company culture, and practicing your responses to common interview questions.
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.
- If you haven't heard back after a week, politely follow up to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
