📌 Core Information
🔹 Job Title: VP, Demand Marketing
🔹 Company: Recorded Future
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving global demand generation strategy aligned with revenue goals
- Leading and mentoring a global demand generation team
- Launching and optimizing multi-channel campaigns across paid media, organic, events, and webinars
- Deepening marketing and sales alignment through shared metrics and pipeline accountability
- Expanding and refining ABM strategies targeting enterprise-level accounts
ASSUMPTION: This role requires a strategic, data-driven leader with a proven track record in B2B SaaS demand generation to drive growth and improve marketing efficiency across all channels and regions.
📋 Key Responsibilities
✅ Own global demand generation strategy, execution, and outcomes aligned to revenue goals
✅ Lead and mentor a global team across digital, ABM, and content programs, partnering closely with field marketing to align strategy and execution
✅ Launch and optimize multi-channel campaigns across paid media, organic, events, and webinars
✅ Drive website performance through A/B testing, SEO, and UX strategy to increase hand-raises
✅ Deepen marketing and sales alignment through shared metrics and pipeline accountability
✅ Expand and refine ABM strategies targeting enterprise-level accounts
✅ Partner with cross-functional leaders across product, sales, field marketing, and brand
✅ Track and improve marketing efficiency metrics: CPC, cost per MQL, cost per opportunity
✅ Report pipeline contribution and marketing ROI to executive leadership
ASSUMPTION: The successful candidate will have experience in building and leading global demand generation teams, running integrated multi-channel campaigns, and driving measurable ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of B2B marketing experience, including 7+ years in demand generation leadership
Required Skills:
- Proven success scaling marketing-sourced pipeline and improving MQL-to-SQL conversions
- Expertise in building and leading global demand generation teams (US, EMEA, APJ)
- Deep experience running integrated multi-channel campaigns with measurable ROI
- Strong knowledge of modern MarTech stacks (Marketo, Salesforce, ABM platforms)
- Strong analytical skills and a passion for data-driven decision making
- Strategic mindset with ability to balance long-term vision and short-term execution
Preferred Skills:
- Experience in the B2B SaaS or cybersecurity industry
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in or with diverse, international teams will be highly valued.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 per year (based on industry standards for a VP of Demand Marketing with 10+ years of experience in the B2B SaaS or cybersecurity industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Recorded Future is a leading cybersecurity company that provides intelligence-driven security solutions to help organizations stay ahead of threats.
Company Size: Recorded Future has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Recorded Future was founded in 2009 and has since grown to serve over 1,900 clients worldwide, including 45 of the Fortune 100 companies.
Company Description:
- Recorded Future is the world’s largest threat intelligence company, empowering clients with intelligence to disrupt adversaries and reduce risk.
- The company’s Intelligence Cloud provides end-to-end intelligence across adversaries, infrastructure, and targets, indexing the internet across the open web, dark web, and technical sources.
- Recorded Future works with over 1,600 businesses and government organizations across more than 74 countries to provide real-time, unbiased, and actionable intelligence.
Company Specialties:
- Threat intelligence
- Cybersecurity
- Risk management
- Data-driven decision making
- Global intelligence
Company Website: http://www.recordedfuture.com
ASSUMPTION: Recorded Future's focus on global intelligence and data-driven decision making creates an environment that values strategic, analytical thinkers who can thrive in a fast-paced, high-growth setting.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a global demand generation team.
Reporting Structure: The VP, Demand Marketing will have direct reports, including team leads for digital, ABM, and content programs, as well as individual contributors.
Work Arrangement: This role offers a flexible, remote-friendly work environment with a focus on results and performance.
Growth Opportunities:
- Potential to expand the demand generation team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional leaders and contribute to strategic decision-making processes
- Chance to develop and mentor team members, fostering a culture of continuous learning and improvement
ASSUMPTION: Given Recorded Future's growth trajectory, there is significant potential for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Recorded Future's headquarters is located in Somerville, MA, with additional offices in Arlington, VA, Göteborg, Sweden, London, UK, Singapore, Tokyo, Japan, and Dubai, UAE.
Office Location(s): 363 Highland Avenue, Somerville, MA 02144, US; 800 N Glebe Rd, Suite 600, Arlington, Virginia 22203, US; Västra Hamngatan 24, Göteborg, Västra Götaland County 411 17, SE; 16 Brunswick Place, London, England N1 6DZ, GB; 109 North Bridge Road, Singapore, 179097, SG; Level 26, Kyobashi Edogrand, 2-2-1 Kyobashi, Tokyo, 104-0031, JP; Internet City Building #17, Office 258, Dubai, AE
Geographic Context:
- Boston, MA, is a major tech hub with a thriving cybersecurity industry, offering ample networking and professional development opportunities
- The region is home to numerous colleges and universities, providing a steady stream of talent and a diverse cultural scene
- Recorded Future's global offices provide opportunities for international travel and collaboration
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Recorded Future's global presence and flexible work arrangements enable employees to balance their personal and professional lives while maintaining a high level of productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Skills assessment or case study presentation
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making capabilities
- Expertise in demand generation and multi-channel campaign management
- Alignment with Recorded Future's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to demand generation strategy, campaign optimization, and team leadership
- Showcase your ability to balance long-term vision with short-term execution and adapt to changing market conditions
- Demonstrate your understanding of RecordedFuture's business and the cybersecurity industry
ATS Keywords: Demand Generation, B2B Marketing, Strategic Planning, Team Leadership, Pipeline Management, Multi-Channel Campaigns, Account-Based Marketing, Marketing Efficiency Metrics, MarTech Stacks, Sales Alignment, Data-Driven Decision Making, Global Intelligence, Cybersecurity Industry
ASSUMPTION: Recorded Future's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in demand generation and marketing.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- ABM platforms (e.g., Engagio, Demandbase, or similar)
- Google Analytics
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The successful candidate will have experience working with modern MarTech stacks and be comfortable learning and adopting new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- High Standards: We strive for excellence in everything we do
- Practice Inclusion: We foster an environment where everyone feels valued and respected
- Act Ethically: We conduct business with integrity and respect for our employees, customers, and partners
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously improve our processes and skills
- Data-Driven: We make decisions based on data and insights, rather than assumptions
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment, and are you comfortable with ambiguity and change?
- Are you able to balance long-term strategic planning with short-term execution and tactical decision-making?
- Do you have experience working in a global, matrixed organization, and are you comfortable navigating complex stakeholder relationships?
ASSUMPTION: Recorded Future's culture values high performers who are adaptable, data-driven, and committed to fostering an inclusive work environment.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing short-term campaign execution with long-term strategic planning
- Navigating a fast-paced, high-growth environment with evolving priorities and shifting market conditions
- Aligning marketing and sales teams with shared metrics and pipeline accountability
- Optimizing marketing efficiency metrics and driving ROI in a competitive, dynamic market
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, leadership skills, and experience in demand generation to drive growth and improve marketing efficiency.
📈 Similar Roles Comparison
- Compared to other VP, Demand Marketing roles in the B2B SaaS or cybersecurity industry, this role offers a unique opportunity to lead a global team and drive growth in a fast-paced, high-growth environment
- Recorded Future's focus on global intelligence and data-driven decision making sets it apart from other companies in the industry, providing a unique value proposition for candidates
- Career progression in this role may include opportunities to take on additional responsibilities or transition into a Chief Marketing Officer (CMO) role as the company continues to grow
ASSUMPTION: Candidates should consider their long-term career goals and aspirations when evaluating this role, as it offers significant potential for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a global demand generation strategy that drives pipeline growth across all channels and regions
- Launching and optimizing multi-channel campaigns that generate high-quality leads and improve conversion rates
- Expanding and refining ABM strategies that target enterprise-level accounts and drive revenue growth
- Implementing A/B testing and optimization strategies that improve website performance and increase hand-raises
- Collaborating with cross-functional leaders to align marketing and sales teams and improve pipeline contribution
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their ability to drive results and improve marketing efficiency in a fast-paced, high-growth environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing and sales teams currently collaborate, and what opportunities exist for improvement?
- What are the most significant challenges facing the demand generation team, and how can this role address them?
- How does Recorded Future support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture, as well as their ability to drive growth and improve marketing efficiency in a fast-paced, high-growth environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership skills, and demand generation expertise
- Research Recorded Future's business and the cybersecurity industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
