VP, Digital and Programmatic

📌 Core Information

🔹 Job Title: VP, Digital and Programmatic

🔹 Company: Dentsu

🔹 Location: USA - Remote - California

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (PST hours)

🚀 Job Overview

Key aspects of this role include:

• Leading key client relationships to deliver exceptional campaign results
• Driving digital innovation and team efficiency
• Managing independent client teams and providing feedback to senior management
• Acting as the primary business owner for several client teams

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital and programmatic landscape.

📋 Key Responsibilities

✅ Contributes to dentsu operational and team strategy, solving problems or identifying ways to grow capabilities

✅ Connects regularly with clients to assess account health and create strategic goals for improvement and growth

✅ Responsible for adherence to client contracts/SOWs, developing joint staffing plans cross channel and profitability of book of business

✅ Viewed as a consultative leader, aligning dentsu partner strategies to client priorities

✅ Develops growth plans for client roster growth through innovation, relationships building, product sell-in, etc.

✅ Contributes on panels, fireside chats and other public speaking opportunities to represent dentsu as a leader in the digital and programmatic space at industry events

✅ Participates in organic and new business pitches on a routine basis

✅ Constantly stays up to date on the latest dentsu activation, M1 or other internal tools and uses knowledge as a conduit to share with others

✅ Ensures the team follows defined process for campaign management across digital and programmatic channels, including excellent hands-on-keys activation work

✅ Effective team management and communication with a focus on leading, delegating and prioritizing team deliverables, fostering individual growth across team

✅ Responsible for ensuring forward-thinking digital and programmatic strategy is proactively delivered to entire book of business

ASSUMPTION: This role requires a high level of strategic thinking, client management, and team leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 10+ years of experience within the programmatic and digital industry

Required Skills:

• Proficient in programmatic technology, platform, and partner solutions
• Consistent exceptional project management
• Collaboration mindset
• Ability to eloquently speak to all digital media channels

Preferred Skills:

• Experience in a leadership role within an advertising agency
• Strong industry connections and network

ASSUMPTION: Candidates should have a strong background in digital and programmatic advertising, with a proven track record in leadership roles.

💰 Compensation & Benefits

Salary Range: $136,000 - $219,650 per year

Benefits:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Working Hours: Full-time, with a focus on PST hours

ASSUMPTION: The salary range is based on industry standards for a VP-level role in digital and programmatic advertising, with consideration for the candidate's experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Global)

Founded: 1901 (as a predecessor company)

Company Description:

• Dentsu is a global media, digital, and creative communications agency
• They help brands predict and plan for disruptive future opportunities
• Dentsu teams together to create new paths to growth in the sustainable economy

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu is a large, global agency with a strong focus on digital and data-driven marketing.

📊 Role Analysis

Career Level: Executive/VP

Reporting Structure: Manages several independent client teams and reports to senior management

Work Arrangement: Remote (PST hours)

Growth Opportunities:

• Potential to grow within the agency, as Dentsu offers various leadership roles
• Opportunity to work on high-profile client accounts and drive strategic initiatives
• Chance to develop skills in team management, strategic planning, and client relationship management

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Remote (with a focus on PST hours)

Office Location(s): USA - Remote - California

Geographic Context:

• California is a large and diverse state with a thriving tech industry
• The remote work arrangement allows for flexibility and work-life balance
• The PST time zone may require some overlap with other time zones for effective team communication

Work Schedule: Full-time, with a focus on PST hours

ASSUMPTION: The remote work arrangement and PST time zone focus may require some flexibility in working hours to accommodate team meetings and client calls.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• Behavioral and technical interviews with hiring managers
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Client management and relationship-building abilities
• Leadership and team management skills
• Industry knowledge and expertise in digital and programmatic advertising

Application Tips:

• Highlight relevant industry experience and achievements in digital and programmatic advertising
• Tailor resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of strategic initiatives and client successes from previous roles

ATS Keywords: Digital Media, Programmatic Technology, Project Management, Collaboration Mindset, Client Relationship Management, Team Leadership, Strategic Planning, Innovation, Public Speaking, Campaign Management, Consultative Leadership, Growth Planning, Market Insights, Profitability Management, Cross-Channel Staffing, Problem Solving

ASSUMPTION: The application process may take several weeks, and candidates should be prepared to provide specific examples of their skills and experiences in digital and programmatic advertising.

🛠️ Tools & Technologies

• Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Campaign management tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, JIRA, Trello)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Candidates should have experience with industry-standard digital and programmatic advertising tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Sustainability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing a team across different time zones?
• Do you have a proven track record of driving strategic initiatives and delivering exceptional client results?

ASSUMPTION: Dentsu values innovation, collaboration, and a results-driven work style. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong track record of driving strategic initiatives.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing strategic planning and day-to-day campaign management
• Adapting to a fast-paced, dynamic work environment
• Meeting client expectations and delivering exceptional results consistently

ASSUMPTION: This role may present challenges in managing remote teams, balancing strategic and tactical work, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike other VP roles, this position focuses specifically on digital and programmatic advertising
• Dentsu's global presence offers opportunities to work on international client accounts
• This role may have more of a focus on tactical campaign management compared to other VP roles in the industry

ASSUMPTION: This role may differ from other VP roles in the industry in terms of its focus on digital and programmatic advertising and the balance between strategic planning and tactical campaign management.

📝 Sample Projects

• Developing and executing a strategic plan to grow a client's programmatic advertising budget by 20% within the first year
• Managing a team to deliver exceptional results for a high-profile client's digital advertising campaign, with a focus on maximizing ROI and minimizing waste
• Collaborating with cross-functional teams to create and implement a data-driven marketing strategy for a new product launch

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the role, as well as the focus on digital and programmatic advertising.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Dentsu support the professional development and growth of its employees?
• What are the most challenging aspects of working in this role, and how have previous incumbents addressed them?
• How does Dentsu foster a culture of innovation and collaboration?

ASSUMPTION: These questions are designed to gain insights into the role's structure, priorities, and cultural fit, as well as the company's approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital and programmatic advertising
• Prepare examples of strategic initiatives and client successes from previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.