VP, Director of Marketing

📌 Core Information

🔹 Job Title: VP, Director of Marketing

🔹 Company: Plaza Home Mortgage

🔹 Location: San Diego, California, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing direction and execution across multiple channels
• Driving brand awareness, lead generation, and client engagement
• Managing and mentoring a team of marketing professionals
• Collaborating with the CMO and external vendors to achieve business goals
• Overseeing marketing budgets and vendor relationships

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in marketing to drive results and manage a team effectively.

📋 Key Responsibilities

✅ Develop and lead marketing strategies aligned with business goals across Wholesale, Mini Correspondent/Non-Delegated, National Correspondent, and Reverse mortgage lending channels

✅ Analyze market trends, competition, and client behavior to identify new opportunities

✅ Recruit, lead, and mentor internal marketing staff and external agency partners

✅ Maintain and evolve the company’s brand in partnership with the CMO

✅ Oversee SEO, SEM, email, social media, and content marketing efforts

✅ Optimize campaigns for engagement, lead generation, and client retention

✅ Manage Plaza’s CRM and marketing automation platforms, supporting process milestone-based communications

✅ Drive initiatives to increase Google reviews and manage third-party vendors

✅ Develop and lead broker rewards and recognition programs

✅ Oversee planning and execution of industry conferences, tradeshows, internal sales meetings, award trips, and client events

✅ Manage event budgets and logistics

✅ Coordinate charitable and community engagement efforts, including sales award event outreach and corporate giving

✅ Define and track KPIs across all marketing initiatives

✅ Use data insights to refine campaigns and inform strategic decisions

✅ Conduct research and client feedback initiatives

✅ Manage marketing budgets and vendor relationships across areas such as creative services, CRM, media buying, events, and related marketing services

✅ Recruit, train, develop, and retain high-performing marketing talent

✅ Manage team workflows, priorities, and project management systems

ASSUMPTION: This role requires a strong understanding of marketing strategies, digital trends, and client acquisition tactics to drive results and manage a team effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field preferred

Experience: 10-15+ years of marketing leadership experience, preferably in the mortgage banking or financial services sector

Required Skills:

• Proven leadership in marketing strategy and team management
• Outstanding written, verbal, and interpersonal communication
• Strong organizational and time management abilities
• Excellent problem-solving and decision-making skills
• Expertise in digital marketing and social media strategy
• High attention to detail and quality standards
• Ability to balance creative and analytical thinking
• Results-driven, bottom line, analytical orientation

Preferred Skills:

• Familiarity with Adobe Creative Suite (InDesign, Photoshop; Illustrator a plus)
• Video production/editing experience

ASSUMPTION: This role requires a strong educational background and extensive experience in marketing to effectively lead a team and drive results.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with potential for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 10-15 years of experience in the mortgage banking or financial services sector. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically mortgage lending

Company Size: 501-1,000 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 2000. Plaza Home Mortgage has over two decades of experience in the mortgage lending industry.

Company Description:

• Plaza Home Mortgage is a privately-owned national wholesale and correspondent mortgage lender
• They offer a wide variety of product options, technology to help brokers present and close deals quickly, and experienced support
• Their team takes pride in delivering personal service and support throughout the entire lending process

Company Specialties:

• Wholesale Lending
• Correspondent Lending
• Mini Correspondent
• Reverse Mortgages

Company Website: https://www.plazahomemortgage.com

ASSUMPTION: Plaza Home Mortgage is a well-established company in the mortgage lending industry, with a strong focus on providing personal service and support to its clients.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position within the marketing department.

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and manages a team that may include the Content Marketing Manager, Digital Marketing Manager, Marketing Associate, Marketing Coordinator, and Marketing Interns. The role also oversees external marketing and communications vendors.

Work Arrangement: Hybrid. This role offers a flexible work arrangement with a combination of on-site and remote work.

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunities to mentor and develop junior team members
• Chance to gain experience in a leadership role and drive strategic initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career advancement, mentorship, and the chance to drive strategic initiatives.

🌍 Location & Work Environment

Office Type: Hybrid. The role is based at the company's headquarters in San Diego, California, with potential for remote work.

Office Location(s): 9808 Scranton Rd, Suite 3000, San Diego, California 92121, US

Geographic Context:

• San Diego, California, is a vibrant city with a Mediterranean climate, offering a high quality of life
• The city is known for its beaches, parks, and cultural attractions
• The cost of living in San Diego is relatively high compared to other cities in the United States

Work Schedule: Full-time, 40 hours per week. The hybrid work arrangement allows for some flexibility in work hours.

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Chief Marketing Officer (CMO)
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and leadership skills
• Digital marketing expertise
• Brand management experience
• Budget and vendor management abilities
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and digital marketing expertise
• Provide specific examples of your achievements in driving brand awareness, lead generation, and client engagement
• Demonstrate your ability to manage a team and collaborate with external vendors

ATS Keywords: Marketing Strategy, Team Management, Digital Marketing, Brand Management, Content Marketing, Event Management, Analytics, Budget Management, Vendor Management, Communication Skills, Problem Solving, Organizational Skills, Attention to Detail, Client Engagement, Lead Generation, Recruitment

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook, Teams)
• Adobe Creative Suite (InDesign, Photoshop; Illustrator a plus)
• Video production/editing software (a plus)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing departments.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Results-driven
• Analytical
• Creative
• Team-oriented
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record of driving brand awareness, lead generation, and client engagement through targeted marketing strategies?
• Are you able to manage and mentor a team of marketing professionals effectively?
• Do you possess strong communication, organizational, and problem-solving skills?
• Are you comfortable working in a hybrid work environment and collaborating with external vendors?

ASSUMPTION: Candidates who align with Plaza Home Mortgage's values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing creative and analytical thinking to drive results
• Adapting to a hybrid work environment and managing remote team members
• Keeping up with digital marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position offers a unique opportunity to lead marketing strategies across multiple lending channels
• Plaza Home Mortgage's focus on personal service and support sets it apart from other mortgage lenders
• This role offers significant growth opportunities for the right candidate, including career advancement, mentorship, and the chance to drive strategic initiatives

ASSUMPTION: This role offers a unique opportunity to lead marketing strategies across multiple lending channels and drive results for a well-established mortgage lender with a strong focus on personal service and support.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, and client engagement across multiple lending channels
• Managing a team of marketing professionals to execute marketing campaigns, events, and communications
• Collaborating with external vendors to optimize marketing efforts and drive results

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Director of Marketing role at Plaza Home Mortgage.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the company?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Plaza Home Mortgage support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/plazahomemortgage/d5e90866-4454-41a6-bdc7-0c37b30fa2c5
• Tailor your resume and cover letter to highlight your marketing leadership experience and digital marketing expertise
• Prepare examples of your achievements in driving brand awareness, lead generation, and client engagement
• Research Plaza Home Mortgage and the mortgage lending industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.