📌 Core Information
🔹 Job Title: VP, Employer Marketing
🔹 Company: AliveCor
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18T00:00:00Z
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🔹 Working Hours: 40 hours per week
🔹 Key Skills: Employer Marketing, B2B Marketing, Healthcare Marketing, Content Creation, Lead Generation, Event Strategy, Market Positioning, Cross-Functional Collaboration, Team Leadership, Data Analysis, Campaign Execution, Messaging Development, Industry Trends Monitoring, Sales Alignment, Mentoring, Marketing Automation
🚀 Job Overview
📌 Key aspects of this role include:
- Leading marketing efforts for the employer sales organization
- Shaping AliveCor’s market presence and supporting employer growth through strategic messaging and impactful content creation
- Overseeing lead generation campaigns and collaborating with cross-functional teams to enhance market positioning
- Requires 8+ years of experience in marketing, with a focus on employer, B2B, or healthcare sectors
- Bachelor’s degree in marketing or a related field, with an advanced degree preferred
📌 Assumptions about the job overview with clear reasoning:
- The role involves strategic decision-making and cross-functional collaboration, requiring a seasoned marketing professional with a strong background in employer, B2B, or healthcare marketing.
- The candidate should have a proven track record in developing and executing successful market messaging and content strategies.
- The role requires experience managing teams and influencing stakeholders, as well as proficiency in data analysis and campaign execution.
📋 Key Responsibilities
📌 Responsibilities include:
- Developing and refining AliveCor’s employer market positioning to ensure alignment with the needs of consultants, brokers, and employer clients/partners
- Creating compelling messaging that resonates with target audiences, showcasing the unique and differentiated value of AliveCor’s offerings
- Leading the creation of high-impact marketing materials, including one-pagers, brochures, case studies, white papers, and presentations, to support the employer team
- Collaborating with cross-functional teams to ensure content is accurate, engaging, and aligned with AliveCor’s brand voice
- Overseeing the Business Development team and collaborating on designing and executing lead generation campaigns to drive awareness and create opportunities for the employer sales team
- Procuring and leveraging cost-effective marketing automation and contact database tools to nurture leads and measure campaign performance
- Identifying and recommend key industry conferences and events to enhance AliveCor’s visibility within the employer, payer, and consulting/brokerage communities
- Overseeing event planning and execution, including booth design, sponsorship opportunities, and on-site support
- Monitoring industry trends and competitive activity to inform marketing strategies and identify new opportunities
- Providing insights and recommendations to the employer team to enhance market positioning
📌 Assumptions about qualifications specific to this role:
- The ideal candidate will have a deep understanding of the employer marketing landscape within the healthcare or employee benefits industry.
- They should possess exceptional leadership skills with the ability to manage teams and influence cross-functional stakeholders.
- Proficiency in analyzing marketing data and KPIs to measure success and inform future strategies is crucial for this role.
💰 Required Qualifications
📌 Required Qualifications:
- Education:
- Bachelor’s degree in Marketing or a related field (e.g., Business, Communications)
- Advanced degree preferred (e.g., MBA)
- Experience:
- 8+ years of experience in marketing, with a focus on employer, B2B, or healthcare sectors
- Proven track record of developing and executing successful market messaging and content strategies
- Experience managing teams and influencing cross-functional stakeholders
- Proficiency in analyzing marketing data and KPIs to measure success and inform future strategies
- Required Skills:
- Strong communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Proficiency in marketing automation tools and contact databases
- Experience with event planning and execution
- Knowledge of industry trends and competitive activity
📌 Assumptions about required qualifications:
- The required qualifications reflect the strategic and cross-functional nature of the role, emphasizing the need for a well-rounded marketing professional with experience in employer, B2B, or healthcare marketing.
💡 Preferred Qualifications
📌 Preferred Qualifications:
- Advanced degree in Marketing, Business, or a related field (e.g., MBA)
- Experience in healthcare or employee benefits industry
- Familiarity with marketing automation tools and contact databases
- Experience with event planning and execution in the healthcare or employee benefits industry
- Strong analytical skills and data-driven decision-making
📌 Assumptions about preferred qualifications:
- The preferred qualifications indicate a strong preference for candidates with advanced degrees and experience in the healthcare or employee benefits industry, as well as proficiency in marketing automation tools and data-driven decision-making.
💼 Company Context
📌 Industry: Wellness and Fitness Services
📌 Company Size: 51-200 employees
📌 Founded: 2010
📌 Company Description: AliveCor is transforming cardiological care using deep learning. The FDA-cleared KardiaMobile device is the most clinically-validated personal ECG solution in the world. Kardia is the first AI-enabled platform to aid patients and clinicians in the efficient detection of atrial fibrillation, the most common arrhythmia and one associated with a highly-elevated risk of stroke. AliveCor's enterprise platform allows third-party providers to manage their patients’ and customers’ heart conditions simply using state-of-the-art tools that provide easy front-end and back-end integration to AliveCor technologies. AliveCor protects its customers with stringent data security and compliance practices, achieving ISO 27001 Certification, SOC 2 Type 2 Certification and HIPAA compliance attestation. AliveCor is a privately-held company headquartered in Mountain View, Calif.
📌 Assumptions about company information:
- AliveCor's focus on transforming cardiological care using deep learning and its commitment to data security and compliance practices indicate a strong emphasis on innovation and customer protection.
📊 Role Analysis
📌 Career Level: Executive (VP) level
📌 Reporting Structure: Reporting directly to the SVP of Employer
📌 Work Arrangement: Remote (Solely)
📌 Growth Opportunities:
- Potential to shape AliveCor’s market presence and support employer growth within a rapidly-evolving healthcare technology company
- Opportunity to lead a team and influence cross-functional stakeholders in a dynamic and innovative environment
- Potential to grow with the company as it continues to expand its offerings and market reach
📌 Assumptions about role analysis specific to this field:
- The role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on AliveCor’s market presence and employer growth.
🌍 Location & Work Environment
📌 Office Type: Remote (Solely)
📌 Office Location(s): United States
📌 Geographic Context:
- United States
📌 Work Schedule: Flexible, with a focus on results and deliverables
📌 Assumptions about work environment specific to this location:
- The remote work environment allows for flexibility and a strong focus on results and deliverables, with minimal commuting time and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
📌 Typical Process:
1. Online application submission through the provided link
2. Phone or video screening with the hiring manager or HR representative
3. In-depth behavioral and situational interviews with multiple stakeholders
4. Final round interviews with senior leadership, focusing on cultural fit and strategic thinking
5. Background and reference checks
📌 Key Assessment Areas:
1. Behavioral and Situational Questions:
* Assessing the candidate's problem-solving skills, leadership style, and cultural fit
* Evaluating their experience with marketing automation tools and event planning
* Exploring their understanding of industry trends and competitive activity
2. Industry-Specific Questions:
* Assessing the candidate's knowledge of the healthcare or employee benefits industry
* Evaluating their understanding of AliveCor's products and market position
* Exploring their ideas for enhancing AliveCor's employer marketing strategies
3. Cultural Fit Questions:
* Assessing the candidate's alignment with AliveCor's mission and values
* Evaluating their ability to thrive in a dynamic, innovative, and fast-paced environment
* Exploring their thoughts on AliveCor's company culture and work-life balance
📌 Application Tips:
1. Resume Customization:
* Highlight relevant marketing experience, with a focus on employer, B2B, or healthcare sectors
* Quantify achievements and impact in previous roles to demonstrate the value you can bring to AliveCor
* Tailor your resume to emphasize skills and experiences relevant to the VP, Employer Marketing role
2. Cover Letter:
* Explain why you are interested in the role and how your background and skills make you a strong fit
* Show your understanding of AliveCor's mission, products, and market position
* Express your enthusiasm for the opportunity to shape AliveCor's employer marketing strategies
3. Portfolio/Examples:
* Prepare examples of your work that demonstrate your ability to create compelling marketing materials, manage lead generation campaigns, and analyze marketing data
* Include examples that showcase your experience with marketing automation tools and event planning
📌 ATS Keywords: (Strategic list of keywords from the job description that applicants should include in their resume)
- Employer Marketing
- B2B Marketing
- Healthcare Marketing
- Content Creation
- Lead Generation
- Event Strategy
- Market Positioning
- Cross-Functional Collaboration
- Team Leadership
- Data Analysis
- Campaign Execution
- Messaging Development
- Industry Trends Monitoring
- Sales Alignment
- Mentoring
- Marketing Automation
📌 Assumptions about application process specific to this company/industry:
- AliveCor places a strong emphasis on cultural fit and strategic thinking, so applicants should be prepared to discuss their alignment with the company's mission and values, as well as their ideas for enhancing AliveCor's employer marketing strategies.
🛠 Cultural Fit Considerations
📌 Company Values:
- Innovative
- Customer-focused
- Collaborative
- Data-driven
- Committed to improving lives through technology
📌 Work Style:
- Dynamic and fast-paced
- Results-oriented
- Collaborative and cross-functional
- Data-driven and analytical
- Committed to continuous learning and improvement
📌 Self-Assessment Questions:
1. Alignment with Company Values:
* How do my personal values and work style align with AliveCor's company values?
* Can I provide specific examples of my commitment to innovation, customer focus, collaboration, data-driven decision-making, and continuous learning?
2. Cultural Fit:
* How do I thrive in dynamic, fast-paced, and collaborative work environments?
* Can I provide examples of my ability to work effectively with cross-functional teams and influence stakeholders?
3. Strategic Thinking:
* How do I approach strategic marketing challenges and opportunities?
* Can I provide examples of my ability to develop and execute successful market messaging and content strategies?
📌 Assumptions about cultural fit factors specific to this company:
- AliveCor places a strong emphasis on cultural fit, so applicants should be prepared to discuss their alignment with the company's values and work style, as well as their ability to thrive in a dynamic, fast-paced, and collaborative work environment.
⚠️ Potential Challenges
📌 Challenges specific to this role:
1. Market Positioning:
* Balancing the need to differentiate AliveCor's offerings while maintaining a strong focus on customer value and market relevance
* Navigating the competitive landscape and evolving market trends in the healthcare or employee benefits industry
2. Cross-Functional Collaboration:
* Effectively working with various teams, including sales, product, and technology teams, to ensure consistent and impactful marketing efforts
* Managing dependencies and priorities across multiple projects and stakeholders
3. Data-Driven Decision-Making:
* Analyzing and interpreting marketing data to inform strategy and measure success
* Ensuring data-driven insights are effectively communicated and acted upon across the organization
📌 Assumptions about challenges specific to this position:
- The role presents unique challenges related to market positioning, cross-functional collaboration, and data-driven decision-making, requiring a strong and adaptable marketing professional with a proven track record in employer, B2B, or healthcare marketing.
📈 Similar Roles Comparison
📌 Comparison points:
1. Market Focus:
* AliveCor's focus on the employer market, targeting HR and benefits decision-makers within large enterprises
* Similar roles may focus on the consumer market, targeting individual customers or small to medium-sized businesses
2. Product/Service Offering:
* AliveCor's offering of AI-enabled heart health monitoring and management solutions
* Similar roles may offer different products or services, such as wellness programs, health insurance, or healthcare technology platforms
3. Marketing Channels:
* AliveCor's focus on digital marketing channels, including online advertising, content marketing, and social media
* Similar roles may focus on traditional marketing channels, such as print advertising, event marketing, or field sales
📌 Assumptions about role comparisons specific to this field:
- The role offers unique opportunities and challenges related to AliveCor's focus on the employer market, AI-enabled heart health solutions, and digital marketing channels.
📝 Sample Projects
📌 Sample Projects:
1. Employer Marketing Campaign:
* Developing and executing a targeted digital marketing campaign to increase brand awareness and generate leads among HR and benefits decision-makers within large enterprises
* Collaborating with cross-functional teams to create compelling content, including case studies, whitepapers, and webinars, to showcase AliveCor's unique value proposition
* Leveraging marketing automation tools to nurture leads and measure campaign performance
2. Event Strategy:
* Identifying and recommending key industry conferences and events to enhance AliveCor’s visibility within the employer, payer, and consulting/brokerage communities
* Overseeing event planning and execution, including booth design, sponsorship opportunities, and on-site support
* Measuring event ROI and optimizing future event strategies based on data-driven insights
3. Market Positioning Analysis:
* Conducting a comprehensive analysis of AliveCor's market position within the employer market, considering competitive offerings, market trends, and customer needs
* Developing and implementing a data-driven strategy to enhance AliveCor's market position and drive growth
* Monitoring and adjusting market positioning strategies based on ongoing analysis and feedback
📌 Assumptions about sample projects that relate to actual job responsibilities:
- The sample projects provide real-world examples of the marketing strategies, campaigns, and analyses that the VP, Employer Marketing role may be responsible for developing and executing.
💡 Key Questions to Ask During Interview
📌 Key Questions to Ask During Interview:
1. Market Positioning:
* How do you approach market positioning for a company like AliveCor, considering its unique offerings and competitive landscape?
* Can you provide an example of a successful market positioning strategy you've developed and executed in a previous role?
2. Cross-Functional Collaboration:
* How do you effectively work with cross-functional teams to ensure consistent and impactful marketing efforts?
* Can you describe a challenging cross-functional collaboration experience and how you overcame any obstacles?
3. Data-Driven Decision-Making:
* How do you approach analyzing and interpreting marketing data to inform strategy and measure success?
* Can you provide an example of a data-driven insight that led to a significant improvement in a marketing campaign or strategy?
4. Industry Trends and Competitive Activity:
* How do you stay up-to-date with industry trends and competitive activity in the healthcare or employee benefits industry?
* Can you discuss a recent industry trend or competitive development and how you've leveraged it to inform your marketing strategies?
5. Cultural Fit and Company Values:
* How do you ensure your personal values and work style align with the company's values and culture?
* Can you provide an example of a time when you demonstrated your commitment to one of AliveCor's core values, such as innovation, customer focus, or collaboration?
📌 Assumptions about interview questions relevant to this specific position:
- The interview questions are designed to assess the candidate's strategic thinking, cross-functional collaboration skills, data-driven decision-making, industry knowledge, and cultural fit for the VP, Employer Marketing role at AliveCor.
📐 Next Steps for Applicants
📌 Next Steps for Applicants:
1. Submit Application:
* Submit your application through the provided link: [Concrete preparation step related to resume customization]
2. Prepare for Phone or Video Screening:
* Review the job description and your qualifications to ensure a strong fit for the role
* Practice common behavioral and situational interview questions to refine your responses
3. Prepare for In-Depth Interviews:
* Research AliveCor's products, market position, and competitive landscape to demonstrate your industry knowledge
* Prepare examples of your work that showcase your ability to create compelling marketing materials, manage lead generation campaigns, and analyze marketing data
* Rehearse your responses to behavioral and situational interview questions, focusing on your problem-solving skills, leadership style, and cultural fit
4. Prepare for Final Round Interviews:
* Review AliveCor's company culture, values, and work-life balance to ensure a strong fit with the organization
* Prepare questions to ask the interview panel about the role, team dynamics, and growth opportunities
* Practice presenting your ideas for enhancing AliveCor's employer marketing strategies and aligning with the company's mission and values
📌 Follow-up Recommendation with Timeline:
* Follow up with the hiring manager or HR representative within 24-48 hours after each interview round to reiterate your interest in the role and address any feedback or next steps
* If you haven't heard back after a week, politely follow up to inquire about the status of your application and any additional steps in the interview process
📌 Disclaimer:
* The provided enhanced description is a detailed and structured representation of the job listing, with concise, actionable content and proper formatting. The disclaimer, assumptions, and next steps for applicants sections are included to provide additional guidance and context for job seekers.
