VP Enterprise Marketing

📌 Core Information

🔹 Job Title: Vice President of Enterprise Marketing

🔹 Company: Everside Health

🔹 Location: Remote (with office in Denver, CO)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (with occasional on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Leading B2B marketing and creative functions to drive category and brand awareness, demand generation, and revenue growth.
• Collaborating with the CMO to define and drive visibility for a differentiated brand through cross-channel campaigns aligned with organizational strategies.
• Building, scaling, and managing high-performing marketing teams with expertise in brand, creative, demand generation, ABM, and operations.
• Partnering with sales, client success, operations, and other marketing teams to drive marketing and organizational success.
• Managing and optimizing external agency and vendor partnerships to ensure cost-effective and impactful execution of client- and member-facing marketing programs.

ASSUMPTION: This role requires a strategic and visionary leader who can define and execute a bold marketing strategy that drives growth and brand influence.

📋 Key Responsibilities

✅ Collaborate with leadership to elevate the Marathon brand, providing a platform for success with employers, unions, consultants, payers, patients, and other audiences.

✅ Develop and execute a comprehensive GTM strategy with the CMO to expand Marathon Health’s presence across markets, market segments, and geographies.

✅ Partner with sales leadership to ensure alignment on ideal customer profiles (ICPs), buyer personas, and segmentation and targeting strategies.

✅ Partner with the Director of B2B Marketing on multi-channel marketing campaigns that generate awareness, engagement, and pipeline acceleration through content, digital, email, events, and other initiatives.

✅ Identify and align with strategic industry partners/organizations to create market awareness through co-marketing, sponsored webinars, content, ad placements, events, and more.

✅ Partner with the Director of B2B Marketing on Account-Based Marketing (ABM) programs, working with sales to target high-value accounts through personalized content, email, paid media, and other outreach methods.

✅ Partner with the Director of B2B Marketing on an enterprise events strategy, maximizing before/during/after with hosted events, industry conferences, and sponsorships to support business development efforts and same-store growth.

✅ Oversee the development of compelling narratives and visual assets that articulate Marathon Health’s value proposition to key audiences, utilizing market research, audience insights, and performance metrics to refine creative strategies.

✅ Collaborate with sales, client success, operations, and solutions marketing to develop compelling sales collateral, presentations, and ROI storytelling to support revenue goals.

✅ Drive the development of high-impact content strategies, including blogs, white papers, case studies/patient testimonials, video content, and more, to engage and educate target audiences—prospects and clients.

✅ Lead a team of creatives, fostering a culture of creativity, collaboration, and professional growth, ensuring the team stays at the forefront of marketing and design trends.

✅ Implement processes and workflows to ensure efficient project management, timely delivery, and high-quality output across all creative projects, including easy, self-serve options in tools like Canva for ad hoc requests.

✅ Inform and optimize SEO/SEM strategy and related market research, help develop targeting parameters for paid media campaigns, and support website goals.

✅ In partnership with the Director of B2B Marketing, oversee lead nurturing strategies, including automated email campaigns and retargeting efforts, and coordinate sales plays to drive funnel movement and expansion efforts.

✅ Inform decisions regarding the marketing technology stack (HubSpot, Salesforce, Google Analytics, 6sense, and attribution tools) to ensure operational success, seeking efficiencies across teams.

✅ Deliver executive-level reporting on lead generation, pipeline performance, and marketing attribution, leveraging dashboards and analytics tools.

✅ Build and lead a high-performing team of marketing professionals as a player/coach, including mentoring team leaders and individual contributors responsible for creative, content, demand gen, event, marketing operations, and other functions.

✅ Manage and optimize external agency and vendor partnerships, ensuring cost-effective and impactful execution of client- and member-facing marketing programs with shared resources.

✅ Own and manage the B2B marketing and creative budgets, ensuring resources are effectively allocated to maximize ROI and partner with the CMO on overall budget management across functions.

ASSUMPTION: This role requires a results-driven and data-oriented mindset, focusing on measurable marketing impact, pipeline contribution, and top- and bottom-line outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field, with an MBA preferred.

Experience: 15+ years of experience in B2B or Enterprise Marketing, with expertise in brand, creative, demand generation, ABM, and operations. Experience in healthcare marketing is preferred.

Required Skills:

• Proven track record of building and scaling B2B and creative marketing teams, driving measurable revenue growth while sparking creativity and innovation.
• Deep understanding of B2B buyer personas and enterprise marketing frameworks, including ABM best practices.
• Player-coach mentality, comfortable leading strategy and rolling up sleeves to execute in a high-growth environment.
• Executive presence and communication skills, with the ability to present to and influence senior leadership internally and externally.
• Strong analytical mindset, with expertise in marketing performance measurement and data-driven decision-making.
• Ability to collaborate cross-functionally, influencing sales, client success, operations, and leadership to drive marketing and organizational success.

Preferred Skills:

• Proven experience in healthcare marketing.
• Expertise in SEO/SEM strategy and related market research.
• Experience with marketing technology stacks (HubSpot, Salesforce, Google Analytics, 6sense, and attribution tools).

ASSUMPTION: Candidates with a proven track record of driving breakthrough marketing initiatives that condition the market and differentiate Marathon Health will be highly sought after.

💰 Compensation & Benefits

Salary Range: $170,000 - $240,000/yr

Benefits:

• Free Marathon membership for in-person and virtual care.
• Employer-paid life and disability insurance.
• Choice in medical/dental plans, vision, employer-funded HSA, FSA, and voluntary illness, accident, and hospitalization plans.
• Competitive compensation and 401k match.
• Access to financial coaching through the Employee Assistance Program.
• Paid time off for vacation, sick leave, and more, holiday schedule.

Working Hours: Full-time (40 hours/week) with occasional on-site presence.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual offers may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Everside Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Their comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through their 680+ health centers across 41 states along with virtual services offered in all 50 states.

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 2012

Company Description:

• Transforming healthcare delivery with a patient-first approach, Everside prioritizes convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings.
• Committed to inclusivity and collaboration, Everside fosters a positive work environment and recruits exceptional talent to ensure expertise and compassion in healthcare delivery.
• Everside has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

Company Specialties:

• 24/7 Provider Access
• Direct Primary Care
• Preventive Care
• Urgent Care
• Employee Benefits
• Population Health
• On-Site Clinics
• Chronic Disease Management
• Care Coordination

Company Website: http://www.eversidehealth.com

ASSUMPTION: Everside Health's focus on patient-centric care, comprehensive services, and innovative technology sets it apart in the healthcare industry.

📊 Role Analysis

Career Level: Executive (VP) level role with significant leadership responsibilities.

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and leads a team of marketing professionals.

Work Arrangement: Remote with occasional on-site presence in Denver, CO.

Growth Opportunities:

• Potential to expand the marketing team and grow into a more senior role as the company continues to scale.
• Opportunities to collaborate with cross-functional teams and influence organizational strategy.
• Chance to drive innovation in the marketing function and make a significant impact on the company's growth and brand.

ASSUMPTION: This role offers a unique opportunity for a strategic and innovative marketing leader to make a significant impact on a growing healthcare organization.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional on-site presence)

Office Location(s): 1400 Wewatta St, Suite 350, Denver, CO 80202, US

Geographic Context:

• Denver, CO, is a major metropolitan area with a diverse population and a thriving job market.
• The cost of living in Denver is relatively high compared to other U.S. cities, with an average annual salary of $75,000.
• The city offers a wide range of cultural attractions, outdoor recreation, and a vibrant food and drink scene.

Work Schedule: Full-time (40 hours/week) with occasional on-site presence in Denver, CO.

ASSUMPTION: Candidates should be comfortable working remotely and occasionally traveling to the Denver office for team meetings and collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss qualifications and fit for the role.
• In-depth behavioral and situational interviews with the hiring manager and other team members to assess skills and cultural fit.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
• Final interviews with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Strategic thinking and vision for the marketing function.
• Leadership and team management skills.
• Ability to collaborate cross-functionally and influence stakeholders.
• Expertise in B2B marketing, ABM, and demand generation.
• Analytical mindset and data-driven decision-making.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
• Research Everside Health's company culture and values to demonstrate your fit for the organization.
• Practice your case study or project presentation to showcase your problem-solving skills and strategic thinking.

ATS Keywords: B2B Marketing, Enterprise Marketing, Brand Management, Demand Generation, Account-Based Marketing, Creative Leadership, Market Research, Content Strategy, Sales Collaboration, Project Management, Data-Driven Decision Making, SEO/SEM Strategy, Team Leadership, Budget Management, Cross-Functional Collaboration, Analytical Skills, Innovative Thinking, Healthcare Marketing

ASSUMPTION: Everside Health's ATS system may prioritize candidates who include relevant keywords in their resumes and cover letters.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce)
• SEO/SEM tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Content creation tools (e.g., Canva, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: Candidates with experience using relevant marketing tools and technologies will be highly sought after for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-Centric: Putting patients first in all decisions and actions.
• Inclusive: Fostering a diverse, equitable, and respectful work environment.
• Collaborative: Working together to achieve common goals and drive success.
• Innovative: Embracing change and continuous improvement.
• Expert: Striving for excellence and continuous learning.

Work Style:

• Data-driven: Making informed decisions based on data and analytics.
• Agile: Adapting quickly to change and new information.
• Cross-functional: Collaborating effectively with teams across the organization.
• Patient-focused: Prioritizing patient needs and preferences in all aspects of work.
• Growth-oriented: Continuously seeking new opportunities for learning and development.

Self-Assessment Questions:

• How do you align with Everside Health's patient-centric value, and can you provide an example of a time when you put patients first in a professional setting?
• Describe your experience working in a collaborative, cross-functional team environment, and how have you contributed to the success of the team and its goals?
• How do you approach continuous learning and professional development, and can you share an example of a time when you sought out new opportunities to grow and improve your skills?

ASSUMPTION: Candidates who demonstrate a strong fit with Everside Health's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a remote team with occasional on-site presence may present unique challenges in communication and collaboration.
• Balancing strategic leadership with hands-on execution may require strong time management and prioritization skills.
• Working in a fast-paced, high-growth environment may necessitate adaptability and flexibility in response to changing priorities and market conditions.
• The competitive nature of the healthcare industry may require continuous innovation and differentiation to maintain a competitive edge.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other VP of Marketing roles in the healthcare industry, this position offers a unique opportunity to lead a growing marketing function and drive significant business impact.
• Unlike other roles, this position requires a strong background in B2B marketing, ABM, and demand generation, with a focus on healthcare-specific marketing strategies.
• Career progression in this role may lead to more senior marketing leadership positions or other executive-level opportunities within Everside Health or the broader healthcare industry.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired trajectory in the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new healthcare service, including market research, target audience identification, and cross-channel campaign development.
• Launching a successful Account-Based Marketing (ABM) program for a high-value healthcare client, resulting in increased pipeline generation and revenue growth.
• Creating and implementing a high-impact content strategy, including blog posts, whitepapers, case studies, and video content, to drive engagement and education for target audiences.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Everside Health, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other marketing functions and cross-functional teams?
• How does Everside Health support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does Everside Health foster a culture of innovation and continuous improvement within its marketing function?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, and their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eversidehealth.wd1.myworkdayjobs.com/Marathon-Health-Careers/job/Denver-CO-80202/VP-Enterprise-Marketing_JR104805
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, leadership, and cross-functional collaboration skills.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice your case study or project presentation to showcase your problem-solving skills and strategic thinking.
• Research Everside Health's company culture and values to demonstrate your fit for the organization, and be prepared to discuss your alignment with their patient-centric, inclusive, collaborative, innovative, and expert values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.