📌 Core Information
🔹 Job Title: VP, Global Developer Marketing
🔹 Company: Workato
🔹 Location: San Francisco, California
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and championing a developer offering leveraging the Workato low-code platform
- Empowering developers to deliver impactful projects and deploy autonomous systems at enterprise scale
- Growing and celebrating the global Workato developer community
- Building a new brand, launching innovative programs, and owning developer marketing strategy
- Reporting directly to the CTO & GM of the developer business
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on driving developer engagement and adoption of the Workato platform.
📋 Key Responsibilities
✅ Define and execute the global developer-marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform
✅ Own developer technical advocacy & relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach
✅ Establish and run Workato’s developer video strategy—from YouTube tutorials to livestream series—and manage the in-house video production studio
✅ Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels
✅ Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets
✅ Measure and report on KPIs—sign-ups, active builders, content performance, NPS—and iterate based on insights
✅ Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget
✅ Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops
ASSUMPTION: This role requires a strong understanding of developer communities and a proven track record in driving developer engagement and adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in developer or product-led B2B SaaS marketing; 5+ years leading integrated teams
Required Skills:
- Proven record launching net-new developer brands or products and driving measurable funnel growth
- Deep understanding of developer tooling ecosystems, open-source engagement, and community-driven GTM models
- Experience owning developer advocacy, video strategy, and multimedia content production
- Proficiency with modern martech stacks, analytics platforms, and data-driven experimentation
Preferred Skills:
- Experience in a similar role at a fast-growing tech company
- Fluency in multiple programming languages
ASSUMPTION: Candidates with a strong background in developer marketing and a proven track record in driving developer engagement and adoption are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Unlimited PTO and flexible work arrangements
- Parental leave and family planning benefits
- Gym membership reimbursement
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-size)
Founded: 2013
Company Description:
- Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
- Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences
- Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box
Company Specialties:
- Integration
- Workflow Automation
- Business Process Automation
- App Integration
- Cloud App Integration
- Ground App Integration
- Enterprise Integration
- Citizen Development
- No Code Integration
- Automation
- Intelligent Automation
- Artificial Intelligence
- Enterprise Web
- Information Technology
- and Generative AI
Company Website: http://www.workato.com
ASSUMPTION: Workato is a well-established company in the software development industry, with a strong focus on enterprise integration and automation.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the CTO & GM of the developer business
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a C-level role as the company expands
- Opportunities to mentor and develop a multidisciplinary marketing team
- Chance to shape the developer marketing strategy and brand for a growing company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the developer marketing strategy and brand for a growing company.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Workato's office is located in the heart of the city, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: Workato's on-site office in San Francisco provides a dynamic and collaborative work environment, with easy access to the city's many amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the CTO & GM of the developer business
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of developer communities and marketing strategies
- Ability to build and lead a multidisciplinary marketing team
- Communication and presentation skills
Application Tips:
- Highlight your experience in developer marketing and driving developer engagement and adoption
- Include specific examples of successful developer marketing campaigns you've led
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Developer Marketing, B2B SaaS, Brand Development, Community Engagement, Video Strategy, Content Production, Analytics, Team Leadership, Collaboration, Storytelling, Operational Discipline, Creativity, Continuous Learning, Technical Advocacy, Integrated Campaigns, Martech Stacks
ASSUMPTION: Workato's interview process focuses on assessing the candidate's strategic thinking, problem-solving skills, and understanding of developer communities and marketing strategies.
🛠️ Tools & Technologies
- Modern martech stacks (e.g., Marketo, HubSpot, Salesforce)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Video production software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Workato uses a range of modern marketing and analytics tools to support its developer marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a diverse team of stakeholders?
- Do you have a proven track record of driving results and continuous improvement in a developer marketing role?
ASSUMPTION: Workato values candidates who are customer-centric, innovative, collaborative, inclusive, and results-driven, with a strong work ethic and a proven track record in developer marketing.
⚠️ Potential Challenges
- Managing a multidisciplinary marketing team with varying levels of experience and expertise
- Balancing the demands of multiple stakeholders, including Product, Engineering, Community, and Sales
- Keeping up with the latest trends and best practices in developer marketing and community engagement
- Navigating the complexities of a fast-growing tech company
ASSUMPTION: This role presents several challenges, including managing a multidisciplinary marketing team, balancing stakeholder demands, and keeping up with industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on driving developer engagement and adoption for a low-code platform
- Similar roles in the industry may focus on enterprise integration, automation, or AI, but this role is specifically tailored to the developer community
- Career progression in this role may lead to a C-level position as the company expands
ASSUMPTION: This role is unique in its focus on driving developer engagement and adoption for a low-code platform, with potential for career progression to a C-level position.
📝 Sample Projects
- Launching a successful developer advocacy program that increases developer engagement and adoption
- Creating and executing a comprehensive video strategy that drives brand awareness and generates leads
- Building and launching a distinct developer brand that resonates with technical audiences and drives funnel growth
ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required to succeed in this role, with a focus on driving developer engagement and adoption.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the developer community and how this role will contribute to its growth and success?
- How does Workato support the professional development and growth of its employees, particularly in this role?
- What are the biggest challenges facing the developer marketing team, and how can this role help address them?
- How does Workato measure the success of its developer marketing efforts, and how will this role be evaluated based on those metrics?
- What opportunities are there for collaboration and integration with other teams, such as Product, Engineering, Community, and Sales?
ASSUMPTION: These key questions help assess the strategic direction of the developer marketing team, the company's commitment to employee growth and development, and the opportunities for collaboration and integration with other teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in developer marketing
- Prepare examples of successful developer marketing campaigns you've led and the results they achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
