VP, Growth

📌 Core Information - Job Title: VP, Growth - Company: Siege Media - Location: Austin, Texas, United States - Job Type: Remote - Category: Advertising Services - Date Posted: April 8, 2025 🚀 Job Overview Siege Media, a remote-first, award-winning organic growth agency, is seeking an experienced and strategic VP, Growth to lead our sales and new client acquisition efforts. This role focuses on driving revenue growth, expanding our client base, and aligning sales strategies with Siege Media's core values of quality, innovation, and exceptional client results. With aggressive expansion plans over the next few years, this role is at the ground floor of that opportunity. 📋 Key Responsibilities - 🌟 Business Development & Sales Leadership: - Develop and execute a strategic business development plan targeting high-potential startup and enterprise technology accounts within content marketing, SEO, and PR. - Lead, mentor, and expand our business development team, including an account executive and a sales operations specialist. - Collaborate closely with marketing, client strategy, and executive leadership to ensure cohesive execution of client acquisition and retention initiatives. - 📈 Sales & Marketing Strategy: - Manage the marketing strategy, aligning it to the sales function using a mixture of internal agency resources and a potential future marketing hire. - Set clear performance metrics, sales objectives, and pipeline targets aligned with Siege Media's strategic growth goals. - 🤝 Client Relationship Management: - Cultivate strong relationships with key clients, industry partners, and stakeholders to enhance strategic opportunities and drive business growth. - Travel sporadically to conferences (3-4x/year expected) and/or engage regionally to build relationships with partners, potential and current clients. - 📊 Sales Operations & Team Management: - Manage an ABM strategy with the sales operations specialist via in-person events and breakfasts/lunches with our CEO in addition to other events. - Manage relationships with high value referral partners, helping grow the channel and increase the number of referrals. - Develop an outbound sales strategy based on previous successes, leveraging high quality case studies with existing network relationships and Siege brand awareness. - 📈 Sales Performance & Reporting: - Provide regular reporting and analysis of business development performance, pipeline status, and market trends to executive leadership. - Foster a culture of accountability, continuous improvement, collaboration, and client-centric sales excellence. 🎯 Required Qualifications - 🌱 Experience & Leadership: - 7+ years of progressive business development and sales/marketing leadership experience, preferably within content marketing, SEO, or agency environments. - Demonstrated track record of successfully scaling revenue through strategic sales and client acquisition strategies. - Ideally located in an area where our buyer persona is prominently located, i.e., New York City, San Francisco, Austin, or other U.S. tech cities. - 💼 Sales & Marketing Expertise: - Deep expertise in consultative enterprise selling, sales methodologies, pipeline management, and digital marketing services. - Proficiency with CRM and sales enablement tools (ideally Pipedrive). - Exceptional leadership, coaching, and talent development capabilities, fostering professional growth and high performance. - Strategic thinker with a data-driven approach to decision-making and sales execution. - Excellent communication, interpersonal, negotiation, and presentation skills. - Proven ability to effectively collaborate cross-functionally and align diverse stakeholders around shared business objectives. - 🌟 Preferred Qualifications: - Existing relationships with our existing potential customer base (Manager/Director/VPs of Growth/SEO/Marketing). - Willingness to get hands dirty as the sales department grows and support is needed across sales functions. 💰 Compensation & Benefits - 💰 Salary Range: $140,000 - $160,000 base salary, $210,000 - $250,000 OTE - 🎁 Benefits: - Quarterly bonus structure - Comprehensive health benefits - 401(k) match - Unlimited PTO - Wellness stipends - Ongoing professional development opportunities 🌱 Growth Opportunities - Siege Media plans several acquisitions over the next few years. This sales role has the opportunity to be on the ground floor of a rapidly growing revenue base, giving the position significant growth opportunity. 💡 Why Siege Media? - Collaborative, supportive culture that prioritizes innovation and professional growth - Opportunity to shape and scale the sales function in a thriving, respected agency - Work alongside industry-leading content marketing, SEO, and PR experts to deliver exceptional results 📌 Applicant Insights 🔍 Company Context - Industry: Advertising Services - Company Size: 51-200 employees - Founded: 2012 - Headquarters: San Diego, CA - Specialties: SEO and Content Marketing - Website: siegemedia.com - Company Description: Siege Media helps growing brands scale with SEO, content marketing, and PR. They are 100% remote, have a national reach, and work with some of the biggest and best brands on the web. Named to the Inc. 5000 six times and one of Inc.'s "Best Places to Work" twice. - Company Values: Collaborative, supportive culture that prioritizes innovation and professional growth 📊 Role Analysis - Career Level: Executive - Reporting Structure: Direct reports include an account executive and a sales operations specialist, with dotted-line reports to other departments as needed. - Work Arrangement: Remote, with occasional travel for conferences and client meetings. - Growth Opportunities: Significant growth potential due to planned acquisitions and expansion. 🌍 Location & Work Environment - Office Type: Remote, with occasional in-person events and meetings. - Office Location(s): Austin, TX; San Diego, CA; New York, NY - Geographic Context: Austin, Texas, United States - Work Schedule: Flexible, with core hours between 10 AM - 4 PM CT. 💼 Interview & Application Insights - 🔑 Typical Process: Application review, phone screen, virtual interview, final round interview, and reference check. - 🎯 Key Assessment Areas: Sales strategy, business development plan, leadership skills, and cultural fit. - 💡 Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions focusing on sales strategies, leadership, and problem-solving. - Research Siege Media's clients, industry, and competitors to demonstrate your understanding of the market. 🛠️ Tools & Technologies - CRM: Pipedrive (preferred) - Sales enablement tools: Pipedrive (preferred) - Marketing automation tools: HubSpot (preferred) - Project management tools: Asana (preferred) - Communication tools: Slack, Google Workspace 👔 Cultural Fit Considerations - 🌟 Company Values: Collaborative, supportive culture that prioritizes innovation and professional growth. - 🌱 Work Style: Flexible, remote-friendly, and results-driven environment. - 💡 Self-Assessment Questions: - How do you align with Siege Media's core values, specifically "collaboration" and "innovation"? - How do you approach building and maintaining strong client relationships in a remote work environment? - How do you balance strategic planning with hands-on sales execution, especially in a growing role? ⚠️ Potential Challenges - 🌟 Role-Specific Challenges: Managing a remote sales team and maintaining a high level of productivity. - 🌐 Company-Specific Challenges: Balancing the needs of a growing client base with internal team expansion and management. - 🌍 Location-Specific Challenges: Occasional travel requirements for conferences and client meetings. 📈 Similar Roles Comparison - 🌟 Role Differences: Focus on business development and sales leadership vs. individual contributor sales roles. - 🌐 Industry-Specific Context: Siege Media's focus on content marketing, SEO, and PR differentiates it from other advertising services agencies. - 🌱 Career Path Comparison: This role offers significant growth potential due to planned acquisitions and expansion. 📝 Sample Projects - Developing and executing a strategic business development plan targeting high-potential startup and enterprise technology accounts. - Managing and expanding the business development team, including an account executive and a sales operations specialist. - Cultivating strong relationships with key clients, industry partners, and stakeholders to enhance strategic opportunities and drive business growth. ❓ Key Questions to Ask During Interview - 🌟 Role-Specific Questions: How does this role fit into the company's long-term growth plans? What are the key priorities for the first 90 days in this role? - 🌐 Team-Specific Questions: How does the business development team collaborate with other departments, such as marketing and client strategy? - 🌱 Company-Specific Questions: What are the company's plans for expansion, and how does this role contribute to those plans? - 🌍 Location-Specific Questions: How does the company support remote employees, and what resources are available for remote team members? 📌 Next Steps for Applicants - To apply for this position: - Submit your resume, a few paragraphs of how you'd approach growth at Siege, and a brief cover letter detailing why Siege Media is the right next step in your leadership journey. - Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications. - Prepare for a phone screen, virtual interview, and final round interview, demonstrating your sales strategy, leadership skills, and cultural fit throughout the process.