VP, Growth Marketing

📌 Core Information 🔹 Job Title: VP, Growth Marketing 🔹 Company: Hi Marley 🔹 Location: Hybrid - Boston, MA 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Executive 🔹 Remote Status: Hybrid 🚀 Job Overview Key aspects of this role include: - Building and leading the demand generation function from the ground up - Driving long-term growth through integrated marketing programs - Collaborating with sales and executive leadership to achieve revenue growth objectives - Partnering with brand and communications to enhance field marketing strategies - Managing and developing insights from executive dashboards and marketing revenue influence ASSUMPTION: This role requires a strategic mindset and the ability to balance both high-level planning and hands-on execution. The ideal candidate will have a proven track record of driving growth in similar-sized companies and be comfortable operating in a fast-paced, growth-mode startup environment. 📋 Key Responsibilities ✅ Build and Implement an Account-Based Marketing (ABM) Strategy: - Define and implement an ABM strategy to drive sustainable revenue growth in partnership with sales and executive leadership - Align marketing initiatives with target account lists and recommend appropriate ABM tooling given the company's size and stage - Measure the impact of ABM programs on pipeline progression, deal velocity, and account penetration ASSUMPTION: Success in this role will require a deep understanding of ABM strategies and the ability to tailor them to the specific needs of the company and its target accounts. ✅ Support Pipeline Generation: - Understand the current sales process and identify opportunities for marketing to unlock additional value - Develop marketing programs to increase the new logo pipeline and customer expansion revenue, aligning with growth objectives - Partner with brand and communications to ensure content and thought leadership strategy adequately supports demand generation and pipeline creation needs - Work alongside sales and go-to-market operations to define and build a repeatable, scalable outbound motion to support net-new logo acquisition ASSUMPTION: Effective collaboration with sales and other departments will be crucial for success in this role. The ideal candidate will have strong interpersonal and communication skills. ✅ Scale Marketing Operations: - Establish the marketing operations function, including technology, budget management, and processes, in collaboration with Hi Marley’s go-to-market operations lead - Deliver generated and influenced pipeline insights to foster growth conversations and improve deal progression and velocity - Determine the right time to move from outsourced to in-house marketing ops resourcing based on growth and needs ASSUMPTION: Success in this role will require a strong understanding of marketing operations and the ability to balance strategic planning with tactical execution. ✅ Evolve Hi Marley’s Field Marketing Strategy: - Partner with brand and communications to enhance field marketing strategies, including tradeshows, webinars, events, and partner initiatives - Plan and execute demand generation and networking events to capture leads, nurture relationships, and accelerate pipeline growth - Develop and execute demand generation strategies for industry conferences and trade shows, ensuring targeted lead capture, pre-event outreach, and effective post-event follow-up to drive conversions and accelerate pipeline growth ASSUMPTION: Success in this role will require a strong understanding of field marketing strategies and the ability to adapt them to the specific needs of the company and its target accounts. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 10+ years of experience in demand generation and account-based marketing - Proven track record of driving growth in similar-sized companies - Experience managing and developing insights from executive dashboards and marketing revenue influence Required Skills: - Proven expertise in demand generation, account-based marketing, and marketing operations - Strong analytical skills and experience with HubSpot Marketing and Salesforce CRM - Excellent communication, interpersonal, and leadership skills - Ability to balance strategic planning with tactical execution Preferred Skills: - Experience with ABM tooling selection and implementation - Familiarity with the insurance industry and its specific marketing challenges - Strong project management skills ASSUMPTION: The ideal candidate will have a strong background in demand generation, account-based marketing, and marketing operations, with a proven track record of driving growth in similar-sized companies. 💰 Compensation & Benefits Salary Range: $180,000 - $250,000 per year (based on experience and industry standards for similar roles) Benefits: - Full benefits package for employees working 30+ hours per week, including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance - Open vacation policy - Competitive salary and generous stock options - Fun, lively startup culture - Core values-based leadership - A culture of employee engagement, diversity, and inclusion - Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights Company Context: Industry: Insurance Company Size: 51-200 employees Founded: 2017 Company Description: Hi Marley is the first intelligent conversational platform built for P&C insurance and powered by SMS. Designed by insurance professionals, Hi Marley enables lovable, convenient conversations across the entire ecosystem, saving money and time for carriers while building customer loyalty through delightful interactions. Hi Marley's industry-leading collaboration, coaching, and analytics capabilities deliver crucial insights that streamline carrier operations while enabling a frictionless customer engagement experience. The solution is made for the enterprise; it’s fast to deploy, easy to use, and seamlessly integrates with core insurance systems. Through its advanced conversational technology, Hi Marley reduces friction – empowering innovative carriers to reinvent the customer and employee experience. Company Specialties: - software - insurance - and SaaS Company Website: ASSUMPTION: Hi Marley's unique conversational platform and focus on the insurance industry set it apart from other companies in the tech space. This context is essential for understanding the specific needs and challenges of this role. Role Analysis: Career Level: Executive Reporting Structure: This role will report directly to the CEO and work closely with executive leadership, sales, and go-to-market operations teams. Work Arrangement: Hybrid - employees will work on-site at the Boston, MA office for a minimum of 3 days per week, with the option to work remotely up to 2 days per week. Growth Opportunities: - As Hi Marley continues to grow, there will be ample opportunities for the VP of Growth Marketing to expand their team and take on additional responsibilities - This role offers the chance to make a significant impact on the company's growth trajectory and shape its marketing strategy ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive choice for experienced marketing professionals looking to make a significant impact in a fast-paced, growth-mode startup. Location & Work Environment: Office Type: Hi Marley's Boston, MA office is a modern, collaborative workspace designed to foster innovation and creativity. Office Location: 10 Post Office Square, Suite 1000, Floor 10, Boston, MA 02109, US Geographic Context: - Boston, MA is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and entrepreneurship - The city offers a high quality of life, with excellent educational institutions, cultural attractions, and recreational opportunities Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with the option to work remotely up to 2 days per week. ASSUMPTION: The modern office environment and flexible work arrangement make Hi Marley an attractive place to work for experienced marketing professionals seeking a dynamic, innovative work environment. 💼 Interview & Application Insights Typical Process: 1. Initial phone or video screen with the hiring manager 2. In-depth behavioral interview with the hiring manager and a member of the executive team 3. Final interview with the CEO and other key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to balance strategic planning with tactical execution - Experience with demand generation, account-based marketing, and marketing operations - Strong communication, interpersonal, and leadership skills - Cultural fit and alignment with Hi Marley's core values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Be prepared to discuss your experience with demand generation, account-based marketing, and marketing operations, as well as your ability to drive growth in similar-sized companies - Research Hi Marley's unique conversational platform and its focus on the insurance industry to demonstrate your understanding of the company and its specific needs ATS Keywords: Demand Generation, Account-Based Marketing, Marketing Operations, Pipeline Generation, Field Marketing, Event Planning, Lead Capture, Data Analysis, Communication Skills, Team Leadership, Strategic Planning, HubSpot Marketing, Salesforce CRM, Insight Development, Content Strategy ASSUMPTION: Hi Marley's hiring process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit. By tailoring your application materials and preparing for behavioral interviews, you can effectively demonstrate your qualifications for this role. 📝 Sample Projects - Developing and executing a successful ABM strategy for a similar-sized company, driving sustainable revenue growth and supporting pipeline generation - Managing and optimizing marketing operations to improve deal progression and velocity, and determining the right time to move from outsourced to in-house marketing ops resourcing - Planning and executing demand generation and networking events to capture leads, nurture relationships, and accelerate pipeline growth, with a focus on targeted lead capture, pre-event outreach, and effective post-event follow-up ASSUMPTION: These sample projects provide a sense of the types of initiatives the VP of Growth Marketing may be expected to undertake in this role. By highlighting your relevant experience and achievements, you can effectively demonstrate your qualifications for this position. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into Hi Marley's overall growth strategy, and what are the key metrics for success? - What are the biggest challenges facing the marketing team, and how can this role help address them? - How does Hi Marley's unique conversational platform and focus on the insurance industry impact the marketing strategy for this role? - What opportunities are there for growth and expansion within the marketing team, and how does this role contribute to those opportunities? ASSUMPTION: These key questions provide a starting point for assessing the specific needs and challenges of this role, as well as the opportunities for growth and expansion within the marketing team. By asking thoughtful, insightful questions, you can demonstrate your interest in the role and your understanding of Hi Marley's unique business model. 📈 Similar Roles Comparison - This role is similar to other VP of Marketing or Growth Marketing roles in fast-paced, growth-mode startups, with a focus on demand generation, account-based marketing, and marketing operations - However, Hi Marley's unique conversational platform and focus on the insurance industry set it apart from other companies in the tech space, presenting unique challenges and opportunities for the VP of Growth Marketing - Compared to related roles in larger enterprises, this role offers more autonomy and the chance to make a significant impact on the company's growth trajectory and shape its marketing strategy ASSUMPTION: By understanding the unique aspects of this role and how it compares to similar positions in the industry, you can effectively assess your fit for the position and tailor your application materials accordingly. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for behavioral interviews by researching Hi Marley's unique conversational platform and its focus on the insurance industry, and by practicing your responses to common interview questions 4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role 5. If invited to interview, arrive early and dress appropriately to make a strong first impression ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.