VP, Growth Marketing

📌 Core Information

🔹 Job Title: VP, Growth Marketing

🔹 Company: Benevity

🔹 Location: Canada, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing an integrated growth strategy across new logo acquisition, conversion, and in-base expansion.
• Driving predictable pipeline creation and marketing’s contribution to revenue.
• Leading a team and fostering a culture of growth, inclusion, and impact.
• Collaborating cross-functionally with Sales, Product, and Client Success to align pipeline goals and strategies.

ASSUMPTION: This role requires a strategic, data-driven, and purpose-aligned leader with a proven track record in B2B SaaS marketing to drive growth and impact.

📋 Key Responsibilities

✅ Architect and execute an integrated growth strategy across new logo acquisition, conversion, and in-base expansion.

✅ Own the end-to-end pipeline generation process and drive accountability to revenue contribution.

✅ Stay ahead of market dynamics, buyer behavior, competitive positioning, and emerging technologies to inform go-to-market strategies.

✅ Drive targeted, persona-based campaigns that address real buyer needs across the full customer journey.

✅ Foster a test-and-learn mindset, leveraging A/B testing, sprint-based execution, and continuous feedback loops to optimize campaigns and channels.

✅ Lead with transparency, gaining buy-in through clear communication of goals, strategy, execution, and impact.

✅ Inspire your team through authentic leadership and a clear connection to Benevity’s mission.

ASSUMPTION: This role requires a strong balance of strategic thinking and operational excellence, with a focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of experience in B2B SaaS marketing, with deep expertise in demand generation, digital marketing, ABM, and field/events

Required Skills:

• Proven ability to scale marketing-sourced pipeline in complex sales environments
• Fluency in pipeline forecasting, attribution, and marketing performance metrics
• Strategic thinker with strong operational rigor and attention to detail
• Experience leading and mentoring high-performing marketing teams
• Skilled in using tools like Marketo, Salesforce, 6Sense, and third-party demand gen partners
• Strong cross-functional influence and collaboration abilities
• Purpose-driven mindset with a passion for marketing that creates impact

Preferred Skills:

• Experience working in a remote or hybrid environment
• Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: Candidates with experience in the tech industry, particularly in SaaS, will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 USD (Based on industry standards for a VP of Growth Marketing with 12+ years of experience in B2B SaaS)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off (vacation, sick, and holidays)
• Employee and dependent tuition assistance
• Employee giving and volunteering programs

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Benevity operates in the Software Development industry, focusing on creating social impact through technology. The company helps businesses around the world donate, volunteer, and support communities, enabling them to make a positive impact.

Company Size: Benevity is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.

Founded: Benevity was founded in 2008 and has since grown to become a certified B Corporation and a recognized leader in its industry.

Company Description:

• Benevity is the first Enterprise Impact Platform that scales corporate impact by embedding purpose into business strategy while ensuring trust, security, and measurable outcomes.
• The company empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
• Since its inception, Benevity has helped businesses donate over $18.5 billion, log 99 million volunteer hours, empower 6.5 million changemakers, support 513,000 nonprofits, and enable 132 million acts of goodness.

Company Specialties:

• Mobile Giving
• Volunteering
• Online Giving
• Charity Vetting & Due Diligence
• Donation Management
• Donation Processing
• Employee Engagement
• Software as a Service
• Corporate Purpose
• International Giving
• Customer Giving
• Grantmaking
• Corporate Giving
• Corporate Social Responsibility
• Diversity, Equity, and Inclusion
• Employee Resource Groups (ERGs)
• Corporate Volunteering
• Social Impact
• Employee Experience
• Social Impact Data & Reporting
• Grant Management
• Corporate Social Responsibility (CSR) Software

Company Website: http://www.benevity.com

ASSUMPTION: Benevity's focus on purpose and social impact sets it apart from other companies in the tech industry, making it an attractive option for candidates seeking to make a positive impact through their work.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The VP of Growth Marketing will lead a team of marketing professionals, including demand generation, digital marketing, ABM, and field marketing specialists.

Work Arrangement: This role follows a hybrid work arrangement, with employees working remotely and on-site as needed. The company embraces a flexible hybrid approach that empowers employees to make thoughtful decisions about when showing up in person matters most.

Growth Opportunities:

• As Benevity continues to grow, there will be opportunities for the VP of Growth Marketing to expand their team and take on additional responsibilities.
• Candidates with strong leadership skills and a proven track record of driving growth may have the opportunity to advance to a Chief Marketing Officer (CMO) role in the future.
• Benevity's focus on employee development and growth provides ample opportunities for professional advancement within the company.

ASSUMPTION: The VP of Growth Marketing role is a critical position within Benevity's marketing leadership team, with significant opportunities for growth and impact.

🌍 Location & Work Environment

Office Type: Benevity has offices in Calgary, Alberta (Canada), Geneva (Switzerland), and Barcelona (Spain), with employees working remotely from various locations around the world.

Office Location(s): 611 Meredith Rd NE, Calgary, Alberta T2E, CA; Quai de l’Ile 13, 1204, Geneva, CH; C/ de Provença, 339, Barcelona, 08037, ES

Geographic Context:

• Calgary, Alberta: A vibrant city in Western Canada with a growing tech industry and a strong focus on community and social responsibility.
• Geneva, Switzerland: A global hub for international organizations, finance, and technology, with a high quality of life and multicultural environment.
• Barcelona, Spain: A dynamic city known for its culture, creativity, and thriving tech industry, with a strong focus on innovation and entrepreneurship.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: Benevity's global presence and flexible work arrangements make it an attractive option for candidates seeking international experience and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and other team members
• Final interview with the CMO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Alignment with Benevity's mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Benevity's mission and how your background aligns with the company's focus on purpose and social impact.
• Prepare examples of your past accomplishments in driving growth and impact in B2B SaaS marketing roles.
• Be ready to discuss your approach to data-driven marketing strategies and your ability to optimize campaigns and channels for maximum impact.

ATS Keywords: Demand Generation, Digital Marketing, ABM, Field Marketing, Pipeline Forecasting, Attribution, Marketing Performance Metrics, Cross-Functional Collaboration, Leadership, Coaching, Agility, Curiosity, Market Insights, Campaign Strategy, Operational Excellence, Data-Driven Insights

ASSUMPTION: Benevity's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong focus on data-driven decision-making and impact.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• 6Sense
• Third-party demand gen partners
• Additional tools and technologies as needed for specific campaigns and projects

ASSUMPTION: The VP of Growth Marketing will be expected to have experience with and proficiency in using various marketing automation tools and technologies to drive growth and impact.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Benevity is committed to making a positive impact on the world through its technology and the work of its employees.
• Inclusive: Benevity fosters a culture of belonging where everyone has an equitable opportunity to shine and contribute to the company's success.
• Collaborative: Benevity encourages cross-functional collaboration and teamwork to drive innovation and impact.

Work Style:

• Data-driven: Benevity relies on data and analytics to inform decision-making and optimize performance.
• Agile: Benevity embraces an agile and iterative approach to marketing, with a focus on continuous improvement and experimentation.
• Purposeful: Benevity's work is guided by a clear sense of purpose and a commitment to making a positive impact.

Self-Assessment Questions:

• How do you align your personal values with Benevity's mission and values?
• How do you approach data-driven decision-making and continuous improvement in your marketing strategies?
• How do you foster a culture of inclusion and belonging in your teams, and how do you support the growth and development of your team members?

ASSUMPTION: Benevity's focus on purpose, inclusion, and collaboration makes it an attractive option for candidates seeking a meaningful and impactful work environment.

⚠️ Potential Challenges

• Benevity's focus on purpose and social impact may require candidates to adapt their marketing strategies to align with the company's mission and values.
• The VP of Growth Marketing role is a senior leadership position with significant responsibilities and expectations for driving growth and impact.
• The hybrid work arrangement may present challenges for candidates who prefer a more structured or on-site work environment.
• The global nature of Benevity's operations may require candidates to work with teams across different time zones and cultures.

ASSUMPTION: The VP of Growth Marketing role presents unique challenges and opportunities for candidates seeking to make a positive impact and drive growth in a purpose-driven and innovative work environment.

📈 Similar Roles Comparison

• Compared to other VP of Growth Marketing roles, this position offers a unique opportunity to drive growth and impact in a purpose-driven and socially responsible company.
• Benevity's focus on social impact and corporate purpose sets it apart from other tech companies, providing candidates with a chance to make a meaningful difference in the world.
• Candidates with experience in B2B SaaS marketing and a strong track record of driving growth and impact may have opportunities to advance to a Chief Marketing Officer (CMO) role in the future.

ASSUMPTION: The VP of Growth Marketing role at Benevity offers a unique blend of growth, impact, and purpose, setting it apart from similar roles in the tech industry.

📝 Sample Projects

• Developing and executing a targeted, persona-based campaign to drive new logo acquisition in the enterprise B2B SaaS market.
• Optimizing the marketing automation stack to improve campaign performance and attribution, resulting in a 20% increase in marketing-sourced pipeline.
• Collaborating with the sales team to refine the lead scoring model and improve the quality of marketing-qualified leads (MQLs), leading to a 15% increase in conversion rates.

ASSUMPTION: The VP of Growth Marketing role at Benevity offers a wide range of projects and initiatives to drive growth and impact, with a strong focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does Benevity measure the impact of its marketing efforts, and how does the VP of Growth Marketing contribute to the company's overall social impact?
• What are the key priorities for the VP of Growth Marketing role in the first 90 days, and how does the role fit into Benevity's long-term growth strategy?
• How does Benevity support the professional development and growth of its employees, particularly within the marketing team?
• What are the key challenges and opportunities for driving growth and impact in Benevity's specific market segments, and how does the VP of Growth Marketing approach these challenges?
• How does Benevity foster a culture of inclusion and belonging, and what are the specific initiatives and programs in place to support diversity, equity, and inclusion within the company?

ASSUMPTION: Asking insightful and strategic questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to drive growth and impact in B2B SaaS marketing.
• Prepare examples of your past accomplishments in driving growth and impact in B2B SaaS marketing roles, with a focus on data-driven decision-making and continuous improvement.
• Be ready to discuss your approach to data-driven marketing strategies and your ability to optimize campaigns and channels for maximum impact.
• Follow up with Benevity's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.