📌 Core Information
🔹 Job Title: VP, Head of Marketing, Australia New Zealand & South Pacific
🔹 Company: Visa
🔹 Location: Sydney or Melbourne, AUSTRALIA, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 15 to 20 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Australia, New Zealand, and South Pacific (AuNZSP) to support business and brand objectives.
- Managing the AuNZSP marketing team, fostering talent development, and driving growth.
- Activating Visa's global sponsorship properties and managing marketing budgets.
- Collaborating cross-functionally and establishing influence with global, regional, and local marketing teams.
- Providing internal marketing support and informal consultancy to Visa clients on payment and consumer marketing.
ASSUMPTION: This role requires a strategic and analytical thinker with extensive marketing experience to drive business growth and brand health in the AuNZSP region.
📋 Key Responsibilities
✅ Develop and implement integrated marketing plans to support business and brand objectives.
✅ Manage the AuNZSP marketing team, attracting, developing, and retaining top talent.
✅ Activate Visa's global sponsorship properties and manage marketing budgets.
✅ Collaborate cross-functionally and establish influence with global, regional, and local marketing teams.
✅ Provide internal marketing support and informal consultancy to Visa clients on payment and consumer marketing.
✅ Drive the strategic usage of client incentives to develop joint-marketing campaigns.
ASSUMPTION: This role requires a hands-on approach to marketing strategy and execution, with a focus on digital and experiential activation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 15 to 20 years of relevant industry experience with a minimum of 10+ years of experience in related Marketing and Marketing leadership roles.
Required Skills:
- Proven experience in marketing strategy and execution, brand management, and media management.
- Strong communication and presentation skills, with a focus on digital and experiential activation.
- Strategic, analytical thinking with a commercial mindset.
- Ability to manage complex, cross-functional projects and work with senior clients.
- Proven experience in managing marketing budgets and forecasting financials.
Preferred Skills:
- Master's degree in a related field.
- Experience working in the payments industry.
ASSUMPTION: Candidates should have a strong background in marketing strategy and execution, with a proven track record of driving business growth and brand health.
💰 Compensation & Benefits
Salary Range: AU$350,000 - AU$450,000 per annum (based on industry standards for a VP-level marketing role in Australia)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Employee stock purchase plan.
- Generous time-off policies, including vacation, sick leave, and parental leave.
- Employee discounts on Visa products and services.
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's requirements.
ASSUMPTION: The salary range is an estimate based on industry standards for a VP-level marketing role in Australia. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities.
Company Size: Visa is a large corporation with over 27,000 employees globally, providing ample opportunities for career growth and development.
Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.
Company Description:
- Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
- Visa is committed to uplifting everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the SVP Head of Marketing, Asia Pacific, and the SVP, Group Country Manager, AuNZSP.
Reporting Structure: The VP, Head of Marketing, AuNZSP will manage the AuNZSP marketing team and collaborate with global, regional, and local marketing teams.
Work Arrangement: This is an on-site role based in Sydney or Melbourne, with flexibility for the role's requirements.
Growth Opportunities:
- Potential to work on high-impact projects and initiatives that drive business growth and brand health in the AuNZSP region.
- Opportunities to collaborate with and learn from senior leaders within Visa and the broader payments industry.
- Possibility to develop and mentor talent within the AuNZSP marketing team.
ASSUMPTION: This role offers significant opportunities for career growth and development within Visa and the broader payments industry.
🌍 Location & Work Environment
Office Type: Visa's offices in Sydney and Melbourne are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Sydney or Melbourne, Australia
Geographic Context:
- The AuNZSP region is a diverse and dynamic market, with unique cultural and business landscapes in each country.
- The role requires frequent travel within the AuNZSP region and may involve occasional international travel.
- The AuNZSP team works closely with regional and global teams to ensure consistent brand messaging and execution.
Work Schedule: The role requires a flexible work schedule, with the ability to work outside of standard business hours as needed to support global marketing initiatives and client needs.
ASSUMPTION: The AuNZSP region's diverse and dynamic market requires a strategic and adaptable approach to marketing strategy and execution.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interviews with senior leaders and team members
- Final interview with the SVP Head of Marketing, Asia Pacific, and the SVP, Group Country Manager, AuNZSP
Key Assessment Areas:
- Marketing strategy and execution
- Brand management and media management
- Cross-functional collaboration and stakeholder management
- Leadership and team management
- Analytical thinking and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your ability to work with senior clients and manage complex projects.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Research Visa's brand and marketing initiatives to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing strategy, brand management, media management, digital activation, experiential activation, analytical thinking, executive communication, project management, business acumen, financial forecasting, strategic narratives, talent development, client management, cross-functional collaboration, sponsorship activation, marketing budget management
ASSUMPTION: Visa's application process is designed to assess candidates' marketing strategy and execution skills, as well as their ability to work with senior clients and manage complex projects.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Visa's marketing team uses a variety of tools and technologies to support marketing strategy and execution, as well as data analysis and reporting.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
- Results-oriented and accountable
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous marketing roles?
- Can you provide an example of a time when you collaborated with cross-functional teams to achieve a marketing objective?
- How do you stay adaptable and flexible in the face of changing marketing priorities or market conditions?
ASSUMPTION: Visa values candidates who align with the company's values and demonstrate a customer-centric, collaborative, and adaptable work style.
⚠️ Potential Challenges
- The AuNZSP region's diverse and dynamic market requires a strategic and adaptable approach to marketing strategy and execution.
- The role requires frequent travel within the AuNZSP region and may involve occasional international travel.
- The role involves managing a team and requires strong leadership and mentoring skills.
- The role requires a high level of stakeholder management, both internally and externally, with senior clients and partners.
ASSUMPTION: The VP, Head of Marketing, AuNZSP role presents unique challenges and opportunities for candidates with extensive marketing experience and a strategic, adaptable approach to marketing strategy and execution.
📈 Similar Roles Comparison
- This role is similar to other VP-level marketing roles in the payments industry, with a focus on driving business growth and brand health in a specific region.
- However, this role is unique in its focus on the AuNZSP region and its requirement for frequent travel within the region.
- Career progression in this role may involve moving into a global or regional marketing leadership position within Visa.
ASSUMPTION: The VP, Head of Marketing, AuNZSP role offers a unique opportunity for candidates with extensive marketing experience to drive business growth and brand health in a specific region.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Visa product or service in the AuNZSP region.
- Managing a team to activate a global sponsorship property in the AuNZSP region, ensuring compliance with global brand identity and audit requirements.
- Conducting market research and analysis to inform marketing strategy and execution in the AuNZSP region.
ASSUMPTION: The VP, Head of Marketing, AuNZSP role involves a wide range of marketing projects and initiatives, requiring a strategic and adaptable approach to marketing strategy and execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing priorities for the AuNZSP region in the next 12-24 months?
- How does the AuNZSP marketing team collaborate with global and regional marketing teams to ensure consistent brand messaging and execution?
- What opportunities are there for career growth and development within the AuNZSP marketing team and Visa more broadly?
- How does the company support work-life balance for employees in the AuNZSP region?
- What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview to demonstrate their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your ability to work with senior clients and manage complex projects.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Research Visa's brand and marketing initiatives to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
