VP, Head of Social Media

📌 Core Information

🔹 Job Title: VP, Head of Social Media

🔹 Company: Mizuho

🔹 Location: New York, NY (1271 AOA/6th Ave)

🔹 Job Type: Full-Time

🔹 Category: Corporate Communications & Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 7-10+ years

🔹 Remote Status: Hybrid (Varies by role)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategy across organic, paid, and employee advocacy channels
• Managing paid social media campaigns and employee advocacy programs
• Creating engaging content and managing social media channels
• Analyzing and reporting on social media activities and campaigns
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to achieve business objectives.

📋 Key Responsibilities

✅ Own and develop the social media strategy across organic, paid, and employee advocacy channels that align with our overall brand strategy and business objectives.

✅ Lead paid social media strategy and execution in partnership with external media agency to develop and launch always-on and bespoke campaigns.

✅ Lead expansion of employee advocacy program (Hearsay) and provide governance support for how the firm and its employees show up on social in a responsible manner.

✅ Execute the firm’s social media strategy, including content creation, content curation, campaign building, community management, community engagement, and reporting.

✅ Analyze and report out on key social media activities and campaigns on a monthly, quarterly, and ad hoc basis.

✅ Assist with promoting Mizuho’s social media activities with key stakeholders to educate them about the value and importance of social media marketing.

✅ Maintain responsibility for governance and social monitoring around key reputational issues and crisis management.

✅ Work closely with legal and compliance to ensure social media practices adhere to regulatory requirements, following Mizuho’s social media policy and approval guidelines.

✅ Perform ongoing competitor audits for creative inspiration and strategy intelligence.

✅ Educate colleagues by identifying, setting, and sharing best practices for how to strengthen our brand’s reputation through the use of social media.

✅ Stay up-to-date on social media trends to identify new opportunities for the brand.

✅ Foster the development and growth of one junior team member.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in digital marketing, communications, or related field

Experience: 7-10+ years of experience managing social media programs at an enterprise organization or large agency

Required Skills:

• Proven results building social following and engagement
• Proficiency with social publishing and employee advocacy tools
• Experience with paid social media strategy and set-up (LinkedIn & Meta)
• Strong understanding of social analytics and how to apply findings to improve programs
• Stellar written and verbal communication skills
• Strong relationship management skills
• Demonstrated ability to thrive in a fast-paced environment
• Creative, proactive, out-of-the-box thinker and motivated leader

Preferred Skills:

• Financial services industry experience
• Investment banking and markets experience

ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of social media analytics will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000.00 - $165,000.00 (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Generous employee benefits package
• Discretionary bonus

Working Hours: 40 hours per week (Hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global) - 3,500 employees (Americas)

Founded: 1863 (Tokyo, Japan)

Company Description:

• Mizuho Financial Group is the 15th largest bank in the world with total assets of ~$2 trillion
• Mizuho Americas is a leading provider of corporate and investment banking services to clients in the US, Canada, and Latin America
• Mizuho offers a competitive total rewards package

Company Specialties:

• Corporate & Investment Banking
• Corporate Finance
• Sales & Trading
• Syndicated Finance
• Project Finance
• Securitization
• Trade Finance
• Lease Finance
• Sponsor Coverage
• Equities
• Fixed Income
• Futures & Options
• Derivatives
• FX
• Custody Services
• Asset Management

Company Website: www.mizuhoamericas.com

ASSUMPTION: Mizuho is a global financial institution with a strong presence in the Americas, offering a wide range of financial services and a competitive benefits package.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Head of Integrated Communications & Content Strategy

Work Arrangement: Hybrid (Varies by role)

Growth Opportunities:

• Potential to grow into a leadership role within the communications team
• Opportunities to work on high-profile projects and events
• Chance to collaborate with global teams and expand professional network

ASSUMPTION: This role offers significant growth potential within the company and the opportunity to work on high-impact projects.

🌍 Location & Work Environment

Office Type: Corporate Office

Office Location(s): 1271 Avenue of the Americas, New York, NY 10020, US

Geographic Context:

• New York City is a major global financial hub
• The office is located in Midtown Manhattan, close to public transportation
• The city offers a diverse range of cultural, recreational, and dining options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST) with flexibility for hybrid work arrangement

ASSUMPTION: The office location provides easy access to public transportation and is close to various amenities, making it convenient for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Head of Integrated Communications & Content Strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical proficiency in social media management and analytics

Application Tips:

• Highlight relevant experience and achievements in social media strategy and execution
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful social media campaigns you've managed

ATS Keywords: Social Media Strategy, Paid Social Media, Employee Advocacy, Content Creation, Community Management, Social Analytics, Stakeholder Management, Crisis Management, Competitor Analysis, Industry Trends

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, cultural fit, and technical proficiency in social media management.

🛠️ Tools & Technologies

• Social media publishing and employee advocacy tools (e.g., Sprinklr, Hearsay)
• Paid social media platforms (LinkedIn & Meta)
• Social media analytics tools (e.g., Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be proficient in using social media publishing and analytics tools, as well as project management software.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client Focus
• Collaboration
• Innovation
• Excellence

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Strong emphasis on work-life balance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strong collaborator with excellent communication skills?
• Are you proactive, creative, and motivated to drive results?

ASSUMPTION: Mizuho values candidates who are strong collaborators, proactive, and motivated to drive results in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global teams and navigating different time zones
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with the fast-paced nature of social media trends and best practices

ASSUMPTION: The successful candidate will be able to manage multiple projects effectively, work collaboratively with global teams, and adapt to a hybrid work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on developing and executing social media strategy across multiple channels for a global financial institution
• Similar roles in other industries may have a broader marketing focus or less global scope
• Career progression in this role may lead to leadership positions within the communications team or broader marketing functions

ASSUMPTION: This role offers a unique opportunity to develop and execute social media strategy for a global financial institution, with potential for career growth within the communications team or broader marketing functions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new financial product or service
• Managing a crisis communication plan for a social media crisis involving the company or one of its clients
• Analyzing and reporting on the performance of social media activities and campaigns to inform future strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to analysis and reporting.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role collaborate with other teams and stakeholders within the organization?
• What opportunities are there for professional development and growth within the team and the broader organization?
• How does the company support work-life balance for employees in this role?
• What is the company's approach to crisis communication and management on social media?

ASSUMPTION: These interview questions will help the candidate understand the role's challenges, opportunities, and the company's approach to work-life balance, professional development, and crisis communication.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful social media campaigns you've managed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.