📌 Core Information
🔹 Job Title: VP, Marketing
🔹 Company: Global Industrial
🔹 Location: Port Washington, New York
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Directing comprehensive marketing strategies to enhance brand visibility and market share
- Leading marketing objectives and programs across various platforms
- Collaborating with sales to align strategies and improve market penetration
- Managing marketing budget and operational metrics to ensure effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2C and B2B marketing approaches.
📋 Key Responsibilities
✅ Directs the implementation of comprehensive marketing strategies to enhance brand visibility and market share
✅ Establishes the strategic execution of marketing campaigns across various platforms, ensuring alignment with the Company’s goals and objectives
✅ Leads the Company’s marketing objectives, strategies, programs, and policies within creative services, digital marketing, sales support, brand marketing, and product marketing
✅ Provides budgetary oversight and control to marketing initiatives
✅ Identifies, establishes, and evaluates relationships with key agencies, partners, and external programs
✅ Evaluates operational processes and team organization, uncovering areas for improvements and efficiencies
✅ Implements operational metrics and KPIs to continually improve and measure the effectiveness of marketing programs, tactics, and strategy
✅ Directs customer segmentation data collection, analysis, and interpretation for marketing programs
✅ Collaborates with the Sales department to align sales and marketing strategies
✅ Develops integrated marketing calendar as a central point for collaboration across departments
✅ Develops a Marketing budget following organizational goals with the CFO
✅ Performs other duties or special projects as required or as assigned
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and team leadership.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or related field (required); Master's Degree (preferred)
Experience: 9 or more years of work experience
Required Skills:
- Excellent communication and interpersonal skills
- Intimate understanding of traditional and digital marketing channels and B2B and B2C
- Ability to build lasting relationships with customers and internal teams
- Ability to think creatively and innovatively
- Proven experience in strategic planning, forecasting, and developing and implementing marketing strategies
- A demonstrated understanding of high-quality design and layout for print and electronic media
- A demonstrated ability to guide the design, implementation, and execution of marketing automation including CRM and Marketing Cloud
Preferred Skills:
- Experience in a similar role within the wholesale industry
- Fluency in additional languages
ASSUMPTION: Given the role's strategic nature and industry-specific requirements, candidates with relevant experience and a strong educational background are likely to be the most competitive.
💰 Compensation & Benefits
Salary Range: $230,000 to $290,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is based on industry standards for a VP of Marketing role with the given experience level and location. Benefits may vary based on individual eligibility and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Global Industrial operates in the wholesale industry, specializing in providing a wide range of industrial equipment and supplies to businesses across North America.
Company Size: With over 1,000 employees, Global Industrial is a mid-sized company that offers a blend of established processes and growth opportunities.
Founded: 1949, with over 70 years of experience in the industry
Company Description:
- Global Industrial is an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America
- The company carries over one million industrial, material handling, and business products that are sold through its website, corporate salespeople, and full-color catalogs
- Global Industrial is committed to increasing its product offerings to meet the diverse and changing needs of its customers, which include small to large corporations, institutions, government agencies, and consumers across North America
Company Specialties:
- Material Handling
- Packaging/Supplies
- Storage & Shelving
- Furniture/Office
- Foodservice/Appliances
- Janitorial
- Motors/Power Transmission
- Packaging & Supplies/ Tools & Instruments
- HVAC/R & Fans / Electrical
- Plumbing Supplies/ Pneumatics/Hydraulics
- Safety/Medical
- Facilities Maintenance
- Industrial Supplies
- MRO
- and Lighting
Company Website: globalindustrial.com
ASSUMPTION: Global Industrial's extensive product portfolio and customer base provide a diverse and challenging environment for marketing professionals.
📊 Role Analysis
Career Level: Executive/VP level, reporting directly to the CFO or CEO
Reporting Structure: This role is likely to have multiple direct reports, including marketing managers and specialists
Work Arrangement: On-site, with potential for occasional remote work or hybrid arrangement
Growth Opportunities:
- Potential to shape and grow the marketing department according to the company's evolving needs
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to advance to a more senior role, such as Chief Marketing Officer or Chief Revenue Officer, as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and industry position.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment
Office Location(s): Port Washington, New York
Geographic Context:
- Port Washington is a suburban area located on the North Shore of Long Island, approximately 20 miles east of Manhattan
- The area offers a mix of urban and suburban living, with easy access to New York City for cultural and entertainment opportunities
- Port Washington has a strong sense of community, with various parks, beaches, and recreational facilities
Work Schedule: Full-time, typically Monday through Friday, with flexibility based on business needs
ASSUMPTION: The Port Washington location offers a convenient and enjoyable work environment for professionals seeking a balance between urban and suburban living.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other marketing team members
- Presentation or case study preparation and presentation
- Final interview with the CFO or CEO
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Understanding of marketing automation and CRM systems
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your strategic planning, leadership, and marketing automation experience
- Prepare examples of successful marketing campaigns you've led, focusing on results and ROI
- Research Global Industrial's products and customer base to demonstrate your understanding of the business
ATS Keywords: Marketing strategy, marketing automation, CRM, B2B, B2C, brand marketing, product marketing, sales support, creative services, customer segmentation, operational metrics, KPIs
ASSUMPTION: Given the role's strategic nature, applicants should focus on demonstrating their ability to develop and execute effective marketing strategies, as well as their leadership and team management skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with industry-standard marketing automation, CRM, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you approach strategic planning and execution in a rapidly evolving market?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing customer needs or market conditions?
- How do you foster a collaborative work environment and ensure that team members feel valued and engaged?
ASSUMPTION: Applicants should demonstrate a strong strategic mindset, data-driven approach, and collaborative work style to align with Global Industrial's company values and work environment.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal resource allocation
- Balancing the needs of multiple stakeholders, including customers, sales teams, and internal departments
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Navigating a mid-sized company structure, with both established processes and growth opportunities
ASSUMPTION: These challenges require a strong strategic mindset, excellent communication skills, and the ability to adapt to a changing environment.
📈 Similar Roles Comparison
- Unlike similar roles in larger enterprises, this position offers more direct influence on the company's overall marketing strategy and growth trajectory
- Compared to smaller companies, Global Industrial provides a more established marketing function and a broader product portfolio
- Career progression in this role may involve moving into a more senior marketing leadership position or transitioning into a related field, such as sales or business development
ASSUMPTION: Applicants should consider the unique opportunities and challenges presented by a mid-sized company like Global Industrial when comparing this role to similar positions in larger or smaller organizations.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product line
- Conducting market research and customer segmentation analysis to inform targeted marketing campaigns
- Implementing and optimizing marketing automation workflows to improve lead generation and conversion rates
ASSUMPTION: These sample projects reflect the strategic, analytical, and tactical aspects of the VP, Marketing role at Global Industrial.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the most significant marketing challenges facing the company in the next 12-24 months, and how does this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to measuring and optimizing marketing performance, and how does this role contribute to that process?
- How does the company balance the need for innovation and adaptability with the need for consistency and brand integrity in its marketing efforts?
ASSUMPTION: These questions help applicants better understand the role's context, priorities, and expectations, as well as the company's marketing culture and approach to growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic planning, leadership, and marketing automation experience
- Prepare examples of successful marketing campaigns you've led, focusing on results and ROI
- Research Global Industrial's products and customer base to demonstrate your understanding of the business
- Follow up with the HR department one week after submission to confirm receipt of your application and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
