📌 Core Information
🔹 Job Title: VP, Marketing
🔹 Company: Workato
🔹 Location: San Francisco, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing global developer-marketing strategy
- Owning developer technical advocacy and relations
- Establishing and running Workato’s developer video strategy
- Building and launching a distinct developer brand
- Leading integrated campaigns tied to product roadmaps and PLG targets
ASSUMPTION: This role requires a strategic mindset with a strong focus on driving awareness, acquisition, engagement, and retention for the developer platform.
📋 Key Responsibilities
✅ Define and execute the global developer-marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform.
✅ Own developer technical advocacy and relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach.
✅ Establish and run Workato’s developer video strategy—from YouTube tutorials to livestream series—and manage the in-house video production studio.
✅ Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.
✅ Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets.
✅ Measure and report on KPIs—sign-ups, active builders, content performance, NPS—and iterate based on insights.
✅ Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget.
✅ Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops.
ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork to ensure consistent messaging and successful execution of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in developer or product-led B2B SaaS marketing; 5+ years leading integrated teams
Required Skills:
- Proven record launching net-new developer brands or products and driving measurable funnel growth
- Deep understanding of developer tooling ecosystems, open-source engagement, and community-driven GTM models
- Experience owning developer advocacy, video strategy, and multimedia content production
- Proficiency with modern martech stacks, analytics platforms, and data-driven experimentation
Preferred Skills:
- Experience in the low-code automation platform industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the low-code automation platform industry would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (AI-estimated, based on experience level and industry standards for VP, Marketing roles in San Francisco)
Benefits:
- Flexible culture
- Dynamic work environment
- Multitude of benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an AI-estimate based on industry standards for VP, Marketing roles in San Francisco. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized company, offering opportunities for growth and impact)
Founded: 2013 (Established company with a history of success)
Company Description:
- Empowers enterprises to transform business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
- Designed with best-in-class security and governance, scalability, performance, and availability
- Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box
Company Specialties:
- Integration
- Workflow Automation
- Business Process Automation
- App Integration
- Cloud App Integration
- Ground App Integration
- Enterprise Integration
- Citizen Development
- No Code Integration
- Automation
- Intelligent Automation
- Artificial Intelligence
- Enterprise Web
- Information Technology
- Generative AI
Company Website: workato.com
ASSUMPTION: Workato is a well-established company with a strong focus on integration and automation, providing a robust platform for enterprise-level clients.
📊 Role Analysis
Career Level: Executive (VP-level role with significant strategic impact)
Reporting Structure: Reports directly to the CTO & GM of the developer business
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential to build and lead an end-to-end marketing team
- Chance to own developer marketing strategy and drive business growth
- Opportunity to work closely with C-level executives and influence company direction
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's developer business.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with an option to work on-site)
Office Location(s): San Francisco, California (With additional offices in Palo Alto, Singapore, New York, Manila, Tokyo, Barcelona, Denver, and Chicago)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
- Workato's global presence allows for collaboration with teams across multiple time zones
- The company offers a flexible, trust-oriented culture that empowers employees to take full ownership of their roles
Work Schedule: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: Workato's flexible work arrangement and global presence provide employees with the opportunity to balance productivity with self-care and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the CTO & GM of the developer business
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Collaboration and cross-functional teamwork
- Analytical mindset and data-driven approach
- Creativity and innovation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Be ready to discuss your vision for Workato's developer marketing strategy
- Research Workato's products, competitors, and market position to demonstrate your understanding of the industry
ATS Keywords: Developer Marketing, Brand Building, Community Engagement, Video Strategy, Content Production, Analytics, Team Leadership, Collaboration, Storytelling, Operational Discipline, Creativity, Continuous Learning
ASSUMPTION: Workato's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the right candidate to drive the company's developer marketing efforts.
🛠️ Tools & Technologies
- Modern martech stacks (e.g., marketing automation platforms, CRM, analytics tools)
- Video production software and equipment
- Project management and collaboration tools (e.g., Asana, Jira, Trello)
- Communication and productivity suites (e.g., Slack, Microsoft Office, Google Workspace)
ASSUMPTION: Workato's marketing team uses a variety of tools and technologies to streamline workflows, collaborate effectively, and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Empowering employees to take full ownership of their roles
- Fostering a flexible, trust-oriented culture
- Balancing productivity with self-care
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven and analytical approach
- Creative and innovative problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable engaging with executives, engineers, and community leaders?
- Do you have a high bias for action, creativity, and continuous learning?
ASSUMPTION: Workato's culture values empowerment, flexibility, and continuous learning, seeking candidates who are comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing a remote team and balancing work-life boundaries
- Navigating a fast-paced, ever-changing tech industry
- Balancing strategic planning with day-to-day execution
- Adapting to Workato's unique company culture and work environment
ASSUMPTION: While Workato offers numerous opportunities for growth and impact, candidates should be prepared to face potential challenges related to remote team management, industry dynamics, and company culture.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on developer marketing and requires a deep understanding of developer tooling ecosystems and community-driven GTM models
- Workato's role offers the unique opportunity to build a new developer brand and launch innovative programs, with a high level of strategic impact and autonomy
- Career progression in this role could lead to increased responsibility within Workato's marketing organization or other areas of the business
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on developer marketing and the opportunity to build a new brand set it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new developer product launch
- Creating and managing a content marketing strategy to drive developer engagement and retention
- Building and scaling a community of developer advocates and champions to drive product adoption and feedback
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the VP, Marketing role at Workato, focusing on developer marketing and community engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Workato's developer marketing efforts and the vision for the future?
- How does the marketing team collaborate with other departments, such as Product, Engineering, and Sales?
- What are the key priorities for the first 90 days in this role, and how can I contribute to Workato's success?
- How does Workato support the growth and development of its employees, particularly in marketing roles?
- What are the most significant challenges facing Workato's developer marketing efforts, and how can I help address them?
ASSUMPTION: Asking these questions will help you better understand Workato's developer marketing strategy, company culture, and the expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Workato's products, competitors, and market position to demonstrate your understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
