VP, Marketing

📌 Core Information

🔹 Job Title: VP, Marketing

🔹 Company: Veralto Global

🔹 Location: Glen Allen, Virginia, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in driving ChemTreat’s strategic planning process
• Global collaboration with regional leaders to implement strategic initiatives
• Digital and sustainability focus, championing the use of cutting-edge tools and techniques
• Overseeing marketing strategies to maximize growth and profitability
• Leading a high-performing marketing team to execute strategies that align with company goals

ASSUMPTION: This role requires a strategic thinker with a proven track record in global marketing strategy development and execution, as well as experience in product management and market dynamics.

📋 Key Responsibilities

✅ Drive ChemTreat’s strategic planning process, ensuring long-term commercial success for both new and existing products

✅ Conduct market and competitive analysis, and manage our product portfolio to optimize share gain and profitability

✅ Partner closely with regional leaders to identify and target attractive market segments, implement strategic initiatives, and drive profitable revenue growth

✅ Oversee our digital marketing efforts and champion sustainability initiatives to reduce greenhouse gas emissions, conserve water, and enhance pro-environmental practices globally

ASSUMPTION: This role involves a high level of strategic decision-making, collaboration, and leadership to align marketing strategies with the company's overall goals and objectives.

🎯 Required Qualifications

Education: Bachelor’s degree required; MBA or advanced Marketing degree preferred

Experience: Minimum 10 years of senior-level experience in strategy, marketing, portfolio management, and product commercialization

Required Skills:

• Strategic leadership and decision-making skills
• Expertise in product management and market dynamics
• Proven success in global leadership and matrixed environments
• Strong financial acumen and experience in financial modeling
• Excellent communication and influencing skills
• Ability to drive innovation and continuous improvement
• Proven success in delivering results and strategic leadership within large-scale organizations

Preferred Skills:

• Experience in the environmental services industry
• Fluency in multiple languages
• Certifications in marketing or related fields

ASSUMPTION: This role requires a visionary leader with a proven track record in global marketing strategy development and execution, as well as experience in product management and market dynamics.

💰 Compensation & Benefits

Salary Range: $250,000 - $290,000 USD per year

Benefits:

• Paid time off
• Medical, dental, and vision insurance
• 401(k)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Richmond, VA area. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services

Company Size: 501-1,000 employees

Founded: 1961 (as Trojan Technologies)

Company Description:

• Trojan Technologies provides innovative physical water treatment solutions across municipal, industrial, and residential customers
• Focuses on advanced oxidation, UV-oxidation, and environmental contaminant treatment
• Brands include TrojanUV, Aquafine, VIQUA, AQUAFIDES, and Aria Filtra
• Part of Veralto Corporation

Company Specialties:

• Advanced Oxidation
• UV-oxidation
• Environmental Contaminant Treatment
• UV Water Treatment
• Municipal Water Treatment
• Residential Water Treatment
• Industrial Water Treatment
• Food & Beverage Water Treatment
• Life Sciences Water Treatment
• Microelectronics Water Treatment
• Drinking Water Treatment
• Wastewater Treatment
• Water Reuse
• Water Remediation
• Alternative to chlorine
• Microfiltration
• Liquid Sugar Treatment
• UV Disinfection
• One Water
• Trailer filtration

Company Website: http://www.trojantechnologies.com

ASSUMPTION: Trojan Technologies is a well-established company in the water treatment industry, with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Direct report to the President, with matrixed leadership across regional teams

Work Arrangement: On-site, with up to 20% travel required

Growth Opportunities:

• Potential to shape the strategic direction of the company
• Chance to lead a high-performing marketing team and drive organic growth
• Opportunity to expand margins and enhance brand presence globally

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 3020 Gore Road, London, Ontario N5V 4T7, CA

Geographic Context:

• Glen Allen, Virginia, is a suburb of Richmond, with a population of approximately 15,000
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Richmond, VA, is known for its historic sites, museums, and vibrant arts scene

Work Schedule: Full-time, with flexible hours and the opportunity for remote work on an as-needed basis

ASSUMPTION: The Glen Allen, VA location offers a pleasant work environment with easy access to both urban and rural amenities, as well as a diverse cultural scene in nearby Richmond.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and situational interviews
• Final round with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and market dynamics expertise
• Financial acumen and budget management skills
• Communication and influencing skills

Application Tips:

• Tailor your resume and cover letter to highlight your strategic leadership and marketing experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager after your interview to express your interest in the position

ATS Keywords: Strategic Leadership, Marketing Strategy, Product Management, Global Collaboration, Digital Marketing, Sustainability, Market Analysis, Team Leadership, Financial Acumen, Communication, Problem-Solving

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic leadership and marketing experience.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Proficiency in industry-standard marketing and project management tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer focus
• Collaboration
• Integrity

Work Style:

• Strategic and data-driven
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with the company's values of innovation and sustainability?
• Can you describe a time when you drove a strategic initiative that resulted in significant growth or improved profitability?
• How do you approach building and leading high-performing teams in a matrixed environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a proven track record in strategic leadership and marketing.

⚠️ Potential Challenges

• Balancing global strategic initiatives with regional priorities
• Managing a large marketing budget and ensuring expense targets are met
• Driving continuous improvement in global marketing processes
• Keeping up with the latest digital marketing trends and tools
• Navigating a matrixed organizational structure and influencing stakeholders

ASSUMPTION: This role presents unique challenges that require a strategic thinker with strong leadership and influencing skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of market dynamics and product management
• This role offers a unique opportunity to shape the strategic direction of the company and drive organic growth
• Compared to other executive roles, this position requires a strong focus on sustainability and environmental initiatives

ASSUMPTION: This role offers a unique blend of strategic leadership, marketing expertise, and a strong focus on sustainability and environmental initiatives.

📝 Sample Projects

• Developing and executing a global marketing strategy that drives revenue growth and enhances brand presence
• Launching a new product line that targets attractive market segments and optimizes share gain
• Implementing a digital marketing campaign that leverages cutting-edge tools and techniques to improve customer engagement
• Driving a sustainability initiative that reduces greenhouse gas emissions and enhances pro-environmental practices globally

ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the role, with a strong focus on driving growth and enhancing sustainability.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the environmental services industry?
• How does the marketing team collaborate with other departments to ensure alignment with company goals and objectives?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it effective?

ASSUMPTION: These interview questions are designed to provide insight into the company's strategic direction, marketing team dynamics, and growth opportunities for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic leadership and marketing experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.