VP Marketing

📌 Core Information

🔹 Job Title: VP Marketing

🔹 Company: Multiverse

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (1 office day per week)

🚀 Job Overview

Key aspects of this role include:

• Leading the global marketing function to drive brand awareness and learner sign-ups
• Developing and executing marketing strategies across multiple channels
• Building and managing a high-performing marketing team
• Collaborating with the executive team to refine and evolve the brand
• Maximizing ROI on marketing investments and demonstrating business value

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing, particularly in performance marketing and brand building within scaling tech companies.

📋 Key Responsibilities

✅ Develop and execute a multi-channel demand generation strategy to engage C-level decision-makers within target accounts

✅ Lead the brand team and campaigns across all channels to ensure the Multiverse identity reflects who they are and what they are becoming

✅ Develop strategies to drive learner sign-ups and completion rates within customer base

✅ Own the digital ecosystem, ensuring the website, content, and online presence build brand authority and contribute to pipeline and revenue growth

✅ Lead, inspire, and develop a world-class marketing team spanning brand, content, events, demand generation, learner engagement, and CRM

✅ Elevate customer engagement and thought leadership through impactful events

✅ Take an analytical approach to marketing strategy, ensuring resources are allocated to the highest-impact initiatives

ASSUMPTION: The role demands a strategic thinker with a bias for action and doing, who can work collaboratively and foster teamwork.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in B2B marketing, with a proven track record in performance marketing, brand building, and demand generation

Required Skills:

• Proven experience in B2B marketing, particularly in performance marketing and brand building
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Data-driven decision-making abilities
• Familiarity with marketing automation tools and CRM

Preferred Skills:

• Experience in a high-growth tech company
• Fluency in additional languages
• Experience working with international teams

ASSUMPTION: The ideal candidate will have experience working in a B2B setting where brand matters and understand how to take a brand vision and bring it to life through execution of the brand strategy.

💰 Compensation & Benefits

Salary Range: £120,000 - £160,000 per annum (based on experience level and industry standards for VP Marketing roles in London)

Benefits:

• 27 days holiday, plus 7 additional days off
• Private medical insurance with Bupa
• Medical cashback scheme
• Life insurance
• Gym membership and wellness resources through Gympass
• Access to Spill - mental health support
• Hybrid and remote work offering with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year
• Weekly socials, company-wide events, and office snacks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for VP Marketing roles in London, considering the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, focusing on AI and tech adoption for workforce upskilling

Company Size: 800+ employees globally, with a strong operational footprint and ambitious plans for continued scaling

Founded: 2016, with a post-money valuation of $1.7bn after a Series D funding round in 2022

Company Description:

• Multiverse is the upskilling platform for AI and Tech adoption
• Partners with 1,500+ companies in the US & UK to deliver learning programs focused on building critical AI, data, and tech skills
• Drives measurable performance improvements and $2bn+ ROI for employers

Company Specialties:

• AI and tech upskilling
• Workforce transformation
• Upskilling platform development

Company Website: multiverse.io

ASSUMPTION: Multiverse is a well-established EdTech company with a strong focus on AI and tech adoption, aiming to provide equitable access to economic opportunity for everyone.

📊 Role Analysis

Career Level: Executive (VP) level, reporting directly to the Chief Operating Officer

Reporting Structure: This role will lead and manage a world-class marketing team spanning brand, content, events, demand generation, learner engagement, and CRM

Work Arrangement: Hybrid, with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year

Growth Opportunities:

• As Multiverse continues to scale, there will be opportunities for the VP Marketing to grow within the organization
• This role offers the chance to lead a high-performing marketing team and make a significant impact on the company's success

ASSUMPTION: The VP Marketing role is a critical position within Multiverse, responsible for driving brand awareness, learner sign-ups, and overall marketing strategy.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and teamwork

Office Location(s): London, UK

Geographic Context:

• London is a major global city with a thriving tech industry
• The UK is a key market for Multiverse, with a strong focus on workforce upskilling and AI adoption
• Multiverse has an international presence, with opportunities for the VP Marketing to work abroad and expand the company's global footprint

Work Schedule: Full-time, with flexible working arrangements to support a healthy work-life balance

ASSUMPTION: The hybrid work environment at Multiverse offers a blend of in-office collaboration and remote flexibility, allowing employees to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager (Euan Blair, CEO)
• In-depth interview with the marketing team and other stakeholders
• Final interview with the executive team

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Data-driven decision-making abilities
• Alignment with Multiverse's mission and values

Application Tips:

• Highlight your experience in B2B marketing, particularly in performance marketing and brand building
• Demonstrate your ability to lead and manage high-performing teams
• Showcase your data-driven approach to marketing strategy and execution
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Marketing strategy, B2B performance marketing, brand marketing, demand generation, data-driven decision making, leadership, team growth, digital presence, conversion, events, thought leadership, budgeting, ROI focus

ASSUMPTION: The application process for the VP Marketing role at Multiverse is designed to assess the candidate's marketing expertise, leadership skills, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The VP Marketing will be expected to have experience with marketing automation tools, CRM software, and other relevant technologies to drive marketing strategy and execution.

👔 Cultural Fit Considerations

Company Values:

• Empowering people
• Inclusive and diverse
• Ambitious and curious
• Collaborative and supportive

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Multiverse's mission to provide equitable access to economic opportunity for everyone?
• How do you approach building and leading high-performing marketing teams?
• How do you balance data-driven decision-making with creative and innovative marketing strategies?

ASSUMPTION: The ideal candidate for the VP Marketing role at Multiverse will demonstrate a strong alignment with the company's values and a work style that is data-driven, strategic, collaborative, and adaptable.

⚠️ Potential Challenges

• Managing a large marketing budget and demonstrating strong ROI on marketing investments
• Scaling marketing efforts to support Multiverse's international expansion
• Balancing the need for brand consistency with the flexibility to adapt marketing strategies across different regions and customer segments
• Managing a remote and hybrid team, with employees based in various locations around the world

ASSUMPTION: The VP Marketing role at Multiverse presents unique challenges and opportunities, requiring a strategic and adaptable approach to marketing strategy and execution.

📈 Similar Roles Comparison

• VP Marketing at Multiverse vs. VP Marketing at a traditional B2B software company: Multiverse's focus on AI and tech upskilling and workforce transformation presents unique opportunities and challenges compared to more traditional B2B software companies
• Industry-specific context: The EdTech industry is growing and evolving, with a strong focus on AI and tech adoption for workforce upskilling
• Career path comparison: The VP Marketing role at Multiverse offers a unique opportunity to lead a high-performing marketing team and drive the company's success, with potential growth opportunities as the company continues to scale

ASSUMPTION: The VP Marketing role at Multiverse is a unique opportunity to lead marketing strategy and execution in a growing and evolving EdTech company, with a strong focus on AI and tech adoption for workforce upskilling.

📝 Sample Projects

• Developing and executing a multi-channel demand generation strategy to engage C-level decision-makers within target accounts
• Launching a new learner engagement campaign to drive sign-ups and completion rates within the customer base
• Refining and evolving the Multiverse brand to reflect the company's growth and expansion into new markets

ASSUMPTION: The VP Marketing role at Multiverse offers a wide range of projects and initiatives, requiring a strategic and adaptable approach to marketing strategy and execution.

❓ Key Questions to Ask During Interview

• How does Multiverse plan to support the growth and development of the marketing team?
• What are the key priorities for the VP Marketing in the first 90 days in the role?
• How does Multiverse approach international expansion, and what role will the VP Marketing play in this process?
• What are the key challenges facing the marketing team, and how can the VP Marketing address them?
• How does Multiverse measure the success of its marketing efforts, and what metrics are most important for the VP Marketing to focus on?

ASSUMPTION: Asking insightful questions during the interview process will help the candidate better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B marketing, particularly in performance marketing and brand building
• Prepare examples of your marketing strategy and execution, as well as your leadership and team management skills
• Follow up with the hiring manager (Euan Blair, CEO) one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.