VP Marketing

📌 Core Information

🔹 Job Title: VP Marketing

🔹 Company: Overstory

🔹 Location: Remote (United States, Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Denmark, Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing clear, data-driven marketing plans that align with sales priorities and drive measurable business impact across the globe.
• Building and leading a small but mighty marketing team, fostering a collaborative and high-performance culture.
• Refining and articulating Overstory’s value proposition, making it resonate with customers, investors, and employees.
• Creating high-impact materials that help Overstory stand out in the market, from sales decks to case studies.
• Overseeing external communications and helping cement Overstory as an industry leader.
• Working closely with sales, customer success, and product teams to ensure marketing supports company-wide objectives.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and execute clear, data-driven marketing plans that align with sales priorities and drive measurable business impact across the globe.

✅ Build and lead a small but mighty marketing team, fostering a collaborative and high-performance culture.

✅ Refine and articulate Overstory’s value proposition, making it resonate with customers, investors, and employees.

✅ Create high-impact materials that help Overstory stand out in the market, from sales decks to case studies.

✅ Oversee external communications and help cement Overstory as an industry leader.

✅ Work closely with sales, customer success, and product teams to ensure marketing supports company-wide objectives.

ASSUMPTION: This role requires a strong understanding of sales-driven marketing and the ability to align marketing efforts with revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in a VP or senior marketing leadership role, preferably in a B2B SaaS, AI, or climate tech field and with an international scope

Required Skills:

• Proven experience in sales-driven marketing and product marketing
• Exceptional storytelling and communication skills
• Experience working directly with executive leadership to develop company narratives and brand positioning
• Ability to manage PR efforts while keeping the focus on core marketing priorities

Preferred Skills:

• Experience working with remote teams
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong understanding of international marketing and be comfortable working with remote teams.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 (Based on experience level and location)

Benefits:

• Flexible working environment with a lot of autonomy
• Remote working budget
• Educational budget and time to develop new skills
• Equity and competitive salary
• To be surrounded by an excellent, vibrant, smart team who have each other's back and believe in a culture of openness, tolerance, and respect

Working Hours: Full-time, with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a VP Marketing role in a similar company size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered vegetation intelligence software for a safer, more resilient grid.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2018. Overstory has been operating for seven years, providing ample time for the company to establish itself and grow.

Company Description:

• Overstory uses AI and advanced satellite imagery to pinpoint and prioritize vegetation risks before they materialize, helping utilities prevent outages and reduce wildfire risks.
• The company works with utility partners across the Americas and beyond, with a team spanning multiple countries and speaking fifteen languages.
• Overstory is committed to tackling the climate crisis, with a mission-driven approach that values curiosity, diversity, and care for each other.

Company Specialties:

• Satellite Imagery
• AI and Machine Learning
• Forestry and Vegetation Management
• Utility Operations and Grid Resilience
• Wildfire Risk Mitigation

Company Website: www.overstory.com

ASSUMPTION: Overstory is a mission-driven company focused on using technology to address climate change and improve grid resilience.

📊 Role Analysis

Career Level: Executive. This role involves strategic decision-making and leadership, with a significant impact on the company's growth and success.

Reporting Structure: The VP Marketing will report directly to the CEO and work closely with other key leaders within the company.

Work Arrangement: Remote OK. This role can be performed remotely, with the option to occasionally meet up for in-person collaboration.

Growth Opportunities:

• As Overstory continues to grow, there will be opportunities for the VP Marketing to expand their team and take on additional responsibilities.
• The company offers an educational budget and time to develop new skills, providing opportunities for professional growth.
• Overstory's commitment to diversity and inclusion creates opportunities for candidates from all backgrounds to thrive in the company.

ASSUMPTION: This role offers significant growth potential, both within the marketing team and across the company as a whole.

🌍 Location & Work Environment

Office Type: Remote. Overstory's team works remotely from nine different countries, with an annual team gathering event.

Office Location(s): United States, Netherlands, United Kingdom, Ireland, Estonia, Portugal, France, Sweden, Denmark, Canada

Geographic Context:

• Overstory's remote work environment allows for a diverse and global team, with opportunities to collaborate with colleagues from different backgrounds and time zones.
• The company's focus on international marketing requires a strong understanding of global markets and customer needs.
• Overstory's commitment to diversity and inclusion creates a welcoming and inclusive work environment for candidates from all backgrounds.

Work Schedule: Full-time, with flexible hours. Overstory offers a flexible working environment with a lot of autonomy, allowing employees to build their workdays around their lives.

ASSUMPTION: Overstory's remote work environment and flexible hours create a supportive and inclusive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other key leaders
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Communication and storytelling skills
• Leadership and team-building abilities
• Understanding of international marketing and global customer needs

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Overstory's mission and values in your application materials.
• Prepare for behavioral interview questions that focus on your experience with strategic marketing, team leadership, and international marketing.

ATS Keywords: Marketing Strategy, Team Leadership, Storytelling, Messaging, Content Development, Brand Development, Public Relations, Cross-Functional Collaboration, Sales-Driven Marketing, Product Marketing, Communication Skills, Executive Leadership, PR Management, Data-Driven Marketing, Customer Understanding, Collaboration, Empathy

ASSUMPTION: Overstory's interview process focuses on assessing candidates' strategic thinking, communication skills, and leadership abilities, with a strong emphasis on cultural fit and alignment with the company's mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Overstory uses a variety of marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Tackling the climate crisis is our greatest mission. We act with urgency.
• Our curiosity fuels our growth. We recognize that change is constant, and we find joy and power in exploration.
• We’re rooted in diversity. Just as ecosystems need biodiversity to thrive, our resiliency comes from our differences.
• We care for each other. We love the power of machines but we nurture each other as humans.
• Trust is fundamental. We assume the best in everyone, and we share ideas openly so that we have a positive impact.

Work Style:

• Overstory offers a flexible working environment with a lot of autonomy, allowing employees to build their workdays around their lives.
• The company values collaboration and teamwork, with a focus on open communication and idea-sharing.
• Overstory's remote work environment requires strong self-motivation and time management skills.

Self-Assessment Questions:

• Do you have experience working with remote teams and managing a remote marketing team?
• Are you comfortable working with a diverse and global team, and do you have experience with international marketing?
• Do you share Overstory's commitment to tackling the climate crisis, and are you passionate about using technology to drive positive change?

ASSUMPTION: Overstory values candidates who are mission-driven, collaborative, and committed to the company's values and goals.

⚠️ Potential Challenges

• Managing a remote marketing team requires strong leadership and communication skills, as well as the ability to build and maintain a collaborative and high-performance culture.
• International marketing requires a deep understanding of global markets and customer needs, as well as the ability to adapt marketing strategies to different regions and cultures.
• The fast-paced and dynamic nature of the tech industry can present challenges in terms of keeping up with industry trends and adapting to change.

ASSUMPTION: Overstory's remote work environment and international focus present unique challenges that require strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• VP Marketing roles in other B2B SaaS, AI, or climate tech companies may have similar responsibilities and requirements, but Overstory's focus on international marketing and grid resilience sets it apart.
• Overstory's commitment to diversity and inclusion creates a unique work environment that values and promotes diversity in all its forms.
• Compared to other VP Marketing roles, Overstory offers a unique opportunity to drive international marketing strategy and help shape the company's growth and success.

ASSUMPTION: Overstory's unique focus on international marketing and grid resilience sets it apart from other VP Marketing roles, offering a unique opportunity for growth and impact.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or feature
• Conducting market research to identify new opportunities for growth and expansion
• Creating and implementing a content marketing strategy to establish Overstory as a thought leader in the industry

ASSUMPTION: Overstory's focus on international marketing and grid resilience presents unique opportunities for growth and impact, with a wide range of projects and initiatives to drive the company's success.

❓ Key Questions to Ask During Interview

• How does Overstory plan to expand its international presence, and what role will the VP Marketing play in driving this growth?
• What are the key challenges facing the grid resilience industry, and how can Overstory's marketing strategy help address these challenges?
• How does Overstory support its employees' professional growth and development, and what opportunities are there for the VP Marketing to grow within the company?
• What is Overstory's approach to diversity, equity, and inclusion, and how does the company promote these values within its marketing efforts?
• How does Overstory measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: Overstory's focus on international marketing and grid resilience presents unique opportunities for growth and impact, with a wide range of projects and initiatives to drive the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with international marketing, sales-driven marketing, and team leadership.
• Prepare for behavioral interview questions that focus on your experience with strategic marketing, team leadership, and international marketing.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.