VP Marketing

📌 Core Information

🔹 Job Title: VP Marketing

🔹 Company: 8fig

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a global marketing team.
• Developing and executing comprehensive marketing strategies.
• Driving lead generation and customer acquisition.
• Ensuring revenue growth through strategic marketing initiatives.

ASSUMPTION: This role requires expertise in performance marketing and strategic leadership to effectively scale the marketing efforts of 8fig, crucial for achieving the company's ambitious growth targets.

📋 Key Responsibilities

✅ Lead and manage the global marketing team, including performance marketing, partnerships, social media, content, and design.

✅ Develop and execute comprehensive marketing strategies to drive new leads, acquire new customers, and generate revenue.

✅ Spearhead performance marketing efforts across multiple channels, ensuring a data-driven approach.

✅ Own the performance marketing budget, ensuring efficient allocation to maximize ROI while maintaining cost discipline.

✅ Forecast, track, and report on campaign performance and budget utilization.

✅ Innovate and integrate new strategies into the marketing mix.

✅ Oversee content marketing initiatives and optimize marketing funnels.

✅ Hire, mentor, and develop marketing talent.

✅ Oversee demand generation and customer acquisition campaigns.

✅ Own and lead 8fig's global marketing strategy across all stages of the funnel.

✅ Manage and optimize key performance metrics including CAC, ROAS, and LTV.

ASSUMPTION: It is assumed that you will have a broad leadership role not only in strategic development but also in direct implementation and oversight of multi-channel campaigns.

🎯 Required Qualifications

Education: Not specified; a degree in Marketing, Business, or a related field is typically expected.

Experience: At least 10 years in marketing, with 3+ years in a leadership role, particularly in eCommerce, fintech, or SaaS sectors.

Required Skills:

• Performance marketing expertise
• Strong budget management skills
• Data-driven decision-making and analytical skills

Preferred Skills:

• Experience with Shopify and Amazon platforms
• Proficiency in Google Analytics and marketing attribution platforms

ASSUMPTION: Candidates are expected to have substantial experience in digital channels, with a strong data-first mindset to leverage analytics effectively for campaign optimization.

💰 Compensation & Benefits

Salary Range: Not specified; typically commensurate with experience and industry standards for executive marketing roles.

Benefits:

• Health insurance
• Performance bonuses
• Professional development opportunities

Working Hours: 40 hours per week, with some flexibility as per executive roles.

ASSUMPTION: Compensation will likely include a combination of base salary and performance-based incentives, reflecting the executive nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focusing on flexible funding and supply chain solutions for eCommerce.

Company Size: 51-200 employees, indicating a dynamic and potentially fast-paced work environment with significant growth potential.

Founded: 2020, showcasing a startup culture with modern approaches and innovative solutions.

Company Description:

• Founded by experts in supply chain and finance.
• Committed to helping eCommerce sellers reach 8-figure revenues.
• Provides cutting-edge cash flow planning technology.

Company Specialties:

• Fintech
• Amazon and Shopify integration
• E-commerce growth strategies

Company Website: https://linktr.ee/8figli

ASSUMPTION: The company's relatively recent founding and moderate size suggest a flexible, innovative work culture with opportunities for professional growth in a cutting-edge industry.

📊 Role Analysis

Career Level: Executive level, suitable for experienced marketing leaders ready to impact company strategy.

Reporting Structure: Reports directly to the CEO, providing a significant influence on company-wide decisions.

Work Arrangement: On-site with a presence required at the Tel Aviv headquarters.

Growth Opportunities:

• Leadership development in a high-growth environment
• Direct influence on strategic company decisions
• Potential for establishing industry-leading marketing practices

ASSUMPTION: The role's high-level reporting and influence suggest substantial opportunities for impact and professional advancement within the organization.

🌍 Location & Work Environment

Office Type: Corporate office with modern facilities in a tech-oriented region.

Office Location(s): Primarily based in Tel Aviv, leveraging access to a vibrant business and tech community.

Geographic Context:

• Located in Tel Aviv, a global city known for its tech and startup culture.
• Potential for collaboration with international teams, given the company's locations in Austin and Tel Aviv.
• Access to networking opportunities with local and international tech businesses.

Work Schedule: Standard full-time hours, with expectations for flexibility to meet project and team needs.

ASSUMPTION: The office environment is likely dynamic and supportive of innovation, providing an engaging place for technological and industry advancements.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Preliminary phone interview
• Technical and strategic interview rounds

Key Assessment Areas:

• Strategic vision in marketing
• Leadership and team management skills
• Analytical and performance marketing proficiency

Application Tips:

• Highlight experience in eCommerce and fintech sectors
• Showcase data-driven decision-making abilities
• Demonstrate leadership in transforming marketing teams

ATS Keywords: Performance Marketing, B2B Marketing, eCommerce, Leadership, Strategic Planning

ASSUMPTION: The interview process will focus heavily on strategic leadership and data-driven marketing capabilities, given the seniority of the role.

🛠️ Tools & Technologies

• Google Analytics
• Hubspot
• Partner Stack

ASSUMPTION: Proficiency in these tools is critical for tracking and optimizing marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and growth
• Data-driven decision-making
• Commitment to customer success

Work Style:

• Agile and adaptable
• Collaborative with cross-functional teams
• Proactive problem-solving approach

Self-Assessment Questions:

• How do I excel in fast-paced, innovative environments?
• What are my strategies for leading diverse, global teams?
• How do I leverage data insights for strategic marketing decisions?

ASSUMPTION: The company emphasizes innovation and strategic insight, making cultural adaptability and forward-thinking critical.

⚠️ Potential Challenges

• Adapting to a fast-paced, evolving market environment
• Managing cross-cultural teams across global locations
• Balancing strategic oversight with detailed operational management
• Keeping up with rapidly changing digital marketing trends

ASSUMPTION: Navigating the complexities of a global company in a high-growth stage may present challenges related to scale and technological adaptation.

📈 Similar Roles Comparison

• VP of Marketing roles often include strategic development and team management across industries.
• In eCommerce, emphasis may be on driving digital transformation and leveraging tech platforms.
• Fintech marketing VPs need a sound understanding of financial services’ unique regulatory landscapes.

ASSUMPTION: Comparing this role to other sectors highlights the necessity for deep industry expertise and innovative tech integration.

📝 Sample Projects

• Launching a multi-channel global marketing campaign
• Developing a customer lifecycle management strategy
• Implementing an advanced marketing analytics platform

ASSUMPTION: Sample projects would aim at showcasing the ability to drive results through strategic and analytical marketing initiatives.

❓ Key Questions to Ask During Interview

• How does 8fig measure success in its marketing efforts?
• What is the company's current market positioning strategy?
• What are the biggest challenges faced by the marketing department?
• How does the company support professional development?
• What are the expectations for the role in the first 90 days?

ASSUMPTION: These questions are designed to provide insights into company priorities and the strategic impact of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter detailing your strategic approach to marketing leadership.
• Update your resume to highlight relevant experiences and achievements.
• Gather professional references who can speak to your leadership qualities.
• Await contact for a preliminary screening interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.