📌 Core Information
🔹 Job Title: VP Marketing
🔹 Company: Five Sigma
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategy across brand, product, content, digital, and demand generation
- Driving lead generation and conversion across multiple channels
- Analyzing and optimizing marketing performance using data-driven insights
- Collaborating with product, sales, and other teams to ensure brand consistency and enable sales
- Elevating Five Sigma's presence as an industry leader through analyst relations and strategic content
ASSUMPTION: This role requires a strategic, hands-on marketer with deep B2B product experience, ideally in Insurtech and Vertical AI, to drive Five Sigma's global marketing efforts.
📋 Key Responsibilities
✅ Strategic Leadership: Develop and execute Five Sigma’s global marketing strategy, establish the company as a leader in AI claims management, drive brand awareness and market influence
✅ Demand Generation: Own the marketing funnel and pipeline metrics, drive lead generation and conversion across channels, implement and refine demand generation programs
✅ Analyze and Optimize Marketing Performance: Continuously improve strategy, boost conversion rates, and maximize impact using data-driven insights
✅ Product Marketing: Partner with product and sales to craft compelling positioning, competitive differentiation, and launch strategies for the claims platform
✅ Brand Management: Elevate Five Sigma’s presence and positioning as an industry leader through robust analyst relations program and strategic content
✅ Revenue Partnership: Collaborate closely with Sales to optimize lead hand-off, measure ROI, and refine marketing performance through data
✅ Go-to-Market Enablement: Equip the sales team with impactful collateral, case studies, pitch decks, and personas that resonate with insurers and MGAs
ASSUMPTION: This role requires a strong understanding of the full marketing mix, experience with CRM and marketing automation platforms, and fluency in marketing analytics and relevant tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (preferred)
Experience: Proven success as a senior marketing leader (VP / Head / Director level) in a B2B SaaS or enterprise tech environment, preferably in insurtech, fintech, or a complex vertical
Required Skills:
- Deep experience in building scalable demand generation engines and ABM programs
- Strong understanding of the full marketing mix—brand, content, digital, product marketing, and events
- Experience with CRM and marketing automation platforms
- Strong understanding of digital marketing channels and analytics leveraging AI marketing tools
- Data- and KPI-driven mindset with fluency in marketing analytics and CRM/marketing automation tools
- Exceptional communication skills
- Fluency in English
Preferred Skills:
- Experience in Vertical AI products
- A bias for action and a hands-on leadership style
- Proven ability to develop and execute multiple marketing strategies and projects at the same time
- Excellent leadership, communication, and project management skills
ASSUMPTION: Candidates with experience in insurtech, fintech, or a complex vertical, and a strong understanding of the full marketing mix, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (Based on industry standards for a VP Marketing role in Israel with 10+ years of experience)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a VP Marketing role in Israel with 10+ years of experience. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on claims management software, intelligent automation, and AI-driven solutions for the insurance industry
Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)
Founded: 2017 (Relatively new company with a focus on innovation and growth)
Company Description:
- Five Sigma offers an AI-native claims management platform (CMS) and an AI Claims Adjuster on top of any CMS that streamline every step of claims handling
- The company's latest innovation, Clive™, is the industry's first AI Claims Adjuster, offering unparalleled automation and insights on top of any CMS
- Five Sigma empowers adjusters to excel, speeding up claims handling and improving customer satisfaction with 360° claim visibility, advanced automation, a user-friendly interface, and useful insights
Company Specialties:
- Claims Management Software
- Intelligent Automation
- Claims
- Insurance
- Data Analytics
- Customer Experience
- Insurtech
- AI
- Gen-AI
- Claims Management
- and Claims Handling
Company Website: https://www.fivesigmalabs.com/
ASSUMPTION: Five Sigma is a fast-growing startup reinventing the way insurance claims are handled, focusing on efficiency and advanced AI-driven solutions.
📊 Role Analysis
Career Level: Executive (VP-level role, reporting directly to the CEO)
Reporting Structure: Reports directly to the CEO, with potential cross-functional collaboration with product, sales, and other teams
Work Arrangement: Remote OK, with flexible work hours and the option to work from the company's offices in Tel Aviv or New York
Growth Opportunities:
- As a VP-level role, this position offers significant growth potential within the company
- With Five Sigma's focus on innovation and expansion, there may be opportunities to take on additional responsibilities or lead new initiatives
- The company's mid-sized structure allows for close collaboration with leadership and the potential to make a significant impact on the company's growth and success
ASSUMPTION: This role offers strong growth potential within the company, with opportunities to take on additional responsibilities and make a significant impact on Five Sigma's success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with offices in Tel Aviv and New York)
Office Location(s): 121 Begin Blvd., Tel Aviv, Tel Aviv 6473925, IL and New York, NY, US
Geographic Context:
- Israel (Remote): Five Sigma's headquarters are located in Tel Aviv, with a remote-friendly work culture that allows for flexible work arrangements
- United States (New York): Five Sigma has an office in New York, offering the opportunity to work in a major global hub for the insurance and tech industries
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely
ASSUMPTION: Five Sigma's hybrid work environment offers flexibility and the opportunity to work remotely, with offices in Tel Aviv and New York for those who prefer an on-site work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager (CEO) and other team members
- Final round with the CEO
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and communication skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, especially in insurtech or fintech
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Five Sigma's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: B2B Marketing, Demand Generation, Product Marketing, Brand Management, Data Analysis, CRM Tools, Marketing Automation, Digital Marketing, ABM Programs, Leadership, Communication, Project Management, Vertical AI, SaaS, Enterprise Tech, KPI-Driven Mindset, Content Strategy
ASSUMPTION: Five Sigma's interview process focuses on assessing candidates' marketing strategy, leadership, and cultural fit, with a data-driven mindset and relevant industry experience being crucial for success.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
- AI marketing tools
- Digital marketing channels (e.g., SEO, PPC, social media, email marketing)
- Analyst relations and content management tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and may include CRM and marketing automation platforms, AI marketing tools, and digital marketing channels.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Five Sigma's company values, particularly innovation and customer-centricity?
- How comfortable are you working in a fast-paced, dynamic startup environment with a remote-friendly work culture?
- How do you approach marketing strategy and execution, and how do you measure success?
ASSUMPTION: Five Sigma values innovation, customer-centricity, collaboration, integrity, and excellence, seeking candidates who align with these values and thrive in a fast-paced, dynamic startup environment.
⚠️ Potential Challenges
- Managing multiple marketing strategies and projects simultaneously
- Adapting to a fast-paced, dynamic startup environment with a remote-friendly work culture
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and competitors in the AI-driven insurance and tech spaces
ASSUMPTION: This role may present challenges related to managing multiple projects, adapting to a fast-paced startup environment, and staying current with industry trends and competitors.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of AI marketing tools and vertical AI products
- Five Sigma's focus on AI-driven claims management sets this role apart from other marketing positions in the insurance and tech industries
- As a VP-level role, this position offers significant growth potential and the opportunity to shape the company's marketing strategy and execution
ASSUMPTION: This role is unique in its focus on AI marketing tools and vertical AI products, with significant growth potential and the opportunity to shape the company's marketing strategy and execution.
📝 Sample Projects
- Developing and executing a global marketing strategy for Five Sigma's AI-native claims management platform
- Launching a successful ABM campaign targeting insurance companies and MGAs
- Creating compelling product positioning and launch strategies for Five Sigma's AI Claims Adjuster, Clive™
ASSUMPTION: Sample projects for this role may include developing and executing global marketing strategies, launching successful ABM campaigns, and creating compelling product positioning and launch strategies.
❓ Key Questions to Ask During Interview
- How does Five Sigma plan to expand its global presence, and how can this role contribute to that growth?
- What are the key priorities for this role in the first 90 days?
- How does Five Sigma support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the insurance and claims management industries, and how can this role help address them?
- How does Five Sigma foster a collaborative and innovative work environment, particularly in a remote-friendly setting?
ASSUMPTION: Key questions to ask during the interview should focus on the company's growth plans, role priorities, professional development opportunities, industry challenges, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, especially in insurtech or fintech
- Prepare examples of your marketing strategies, campaigns, and results to discuss during the interview
- Research Five Sigma's products, services, and company culture to demonstrate your interest and fit
- Follow up with the hiring manager (CEO) one week after submitting your application, expressing your enthusiasm for the role and asking any clarifying questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
