VP Marketing

📌 Core Information

🔹 Job Title: VP Marketing

🔹 Company: Maze

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Building Maze's marketing engine from scratch
• Establishing a unique and creative brand for a well-funded startup
• Driving revenue-focused demand generation through multi-channel campaigns
• Collaborating cross-functionally with sales, engineering, and product teams
• Pioneering AI-native marketing practices

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the VP Marketing will be one of the early team members and will have a significant impact on the company's growth and brand.

📋 Key Responsibilities

✅ Establish a dominant and unique brand for Maze

✅ Drive revenue-focused demand generation through email, social, events, and ABM campaigns

✅ Build a content strategy that resonates with technical security audiences and establishes Maze as a thought leader

✅ Plan and execute conference presence, webinars, and customer events to generate high-quality leads

✅ Enable sales success by creating enablement materials, nurture campaigns, and account-based marketing strategies

✅ Leverage AI tools to accelerate content creation, campaign optimization, and audience insights

ASSUMPTION: The successful candidate will have a strong background in B2B SaaS marketing, with a focus on technical audiences and complex buying processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in B2B SaaS marketing, with at least 3 years in a leadership role

Required Skills:

• Proven experience marketing to technical audiences (developers, security teams, IT leaders)
• Direct experience in cybersecurity, dev tools, or technical fintech marketing
• Track record of success in high-performing marketing teams with measurable impact on pipeline and revenue
• Ability to work closely with cross-functional teams in a fast-paced, collaborative environment

Preferred Skills:

• AI/ML marketing experience
• Strong brand marketing skills
• Experience using AI tools to accelerate marketing workflows

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong understanding of marketing automation tools, CRM systems, and analytics platforms.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP Marketing role in the US with 10+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Unlimited PTO
• Flexible work hours

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP Marketing role with 10+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on user research and generative AI for cybersecurity

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2018

Company Description:

• Maze is a user research platform that empowers companies to build the right products faster by making user insights available at the speed of product development.
• The company allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision.
• Maze is using generative AI to solve pressing challenges in cybersecurity and is well-funded, presenting an exciting opportunity for the right candidate.

Company Specialties:

• User research
• Generative AI
• Cybersecurity

Company Website: maze.co

ASSUMPTION: Maze is a growing startup with a strong focus on innovation and using AI to solve complex problems in the cybersecurity industry.

📊 Role Analysis

Career Level: Executive (VP) level, reporting directly to the CEO or another C-level executive

Reporting Structure: This role will likely have a team of marketing professionals reporting to them, including demand generation specialists, content creators, and event managers.

Work Arrangement: Remote (US), with the expectation of occasional travel for industry events and conferences

Growth Opportunities:

• As one of the early team members, there is significant potential for growth and advancement within the company as it scales.
• The successful candidate will have the opportunity to shape the company's marketing strategy and build a high-performing marketing team.
• This role offers the chance to work at the intersection of generative AI and cybersecurity, a cutting-edge field with significant growth potential.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and will thrive in a role that requires both strategic thinking and hands-on execution.

🌍 Location & Work Environment

Office Type: Remote (US), with no physical office location

Office Location(s): N/A

Geographic Context:

• The United States has a large and established tech industry, with significant opportunities for growth and innovation in the cybersecurity sector.
• Working remotely allows for a greater degree of flexibility and work-life balance, while still enabling collaboration with team members across the country.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional travel

ASSUMPTION: The remote work arrangement may require the candidate to occasionally work outside of standard business hours to accommodate team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's strategic thinking and marketing expertise
• Final interview with key stakeholders, such as the CEO or other C-level executives

Key Assessment Areas:

• Marketing strategy and brand development
• Demand generation and campaign execution
• Cross-functional collaboration and team leadership
• Adaptability and comfort with AI-native marketing practices

Application Tips:

• Highlight your experience marketing to technical audiences and driving revenue-focused demand generation
• Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced environment

ATS Keywords: B2B SaaS Marketing, Technical Marketing, Cybersecurity, Demand Generation, Content Strategy, Event Marketing, Sales Enablement, AI-Native Marketing, Cross-Functional Collaboration, Brand Marketing

ASSUMPTION: The interview process may include assessments or case studies that require the candidate to demonstrate their marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• AI tools for marketing (e.g., Copy.ai, Frase, Persado)

ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM systems, and analytics platforms, as well as a willingness to learn and adapt to new AI-driven marketing tools.

👔 Cultural Fit Considerations

Company Values:

• User-centered design
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Innovation and experimentation

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and comfortable with change

Self-Assessment Questions:

• How do you approach building a unique and creative brand for a well-funded startup in the cybersecurity industry?
• Can you describe a time when you drove revenue-focused demand generation through multi-channel campaigns, and what was the outcome?
• How do you prioritize and manage your time in a fast-paced, dynamic environment, and how do you ensure that you are working on the most impactful initiatives?

ASSUMPTION: Maze values candidates who are passionate about user-centered design, continuous learning, and collaboration, and who are comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Building a marketing engine from scratch requires a significant amount of strategic thinking, planning, and execution
• Working in a fast-paced, dynamic environment may require the candidate to adapt quickly to changes and prioritize their time effectively
• Marketing to technical audiences in the cybersecurity industry may present unique challenges that require the candidate to develop innovative and creative solutions
• The successful candidate will need to be comfortable working with AI tools and leveraging them to accelerate marketing workflows

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and will thrive in a role that requires both strategic thinking and hands-on execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-native marketing practices and leveraging AI tools to accelerate marketing workflows
• While the role is focused on marketing to technical audiences in the cybersecurity industry, the successful candidate will have experience marketing to a wide range of technical audiences, including developers, IT leaders, and other decision-makers
• This role offers the opportunity to build a unique and creative brand for a well-funded startup in a cutting-edge field, with significant potential for growth and advancement

ASSUMPTION: The ideal candidate will have experience marketing to technical audiences in the cybersecurity industry and will be comfortable working with AI tools to accelerate marketing workflows.

📝 Sample Projects

• Developing a comprehensive brand strategy for a well-funded startup in the cybersecurity industry
• Executing multi-channel campaigns to drive revenue-focused demand generation for a technical product
• Building a content strategy that resonates with technical security audiences and establishes the company as a thought leader in the industry

ASSUMPTION: The successful candidate will have experience developing and executing marketing strategies for technical products and will be comfortable working with AI tools to accelerate marketing workflows.

❓ Key Questions to Ask During Interview

• How does Maze plan to differentiate itself in the competitive cybersecurity market?
• What are the key priorities for the first 90 days in this role?
• How does Maze support the professional development and growth of its marketing team members?
• What is the company's approach to AI-native marketing, and how does this role fit into that strategy?
• How does Maze measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the company's strategy, priorities, and approach to marketing in the cybersecurity industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and accomplishments in B2B SaaS marketing, with a focus on technical audiences and demand generation
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.