📌 Core Information
🔹 Job Title: VP, Marketing
🔹 Company: Red Cell Partners
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven marketing strategies to position Andesite as a category leader
- Building and leading a high-performing marketing team
- Driving demand generation and customer engagement through targeted campaigns and events
- Managing marketing budget and optimizing ROI
- Conducting market research and competitive analysis to identify trends and opportunities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing, preferably in early-stage startups or the tech industry.
📋 Key Responsibilities
✅ Developing and executing go-to-market strategies that drive awareness, demand generation, and customer engagement
✅ Building, leading, and managing a high-performing marketing team
✅ Designing and executing multi-channel demand generation programs to drive qualified leads and pipeline growth
✅ Managing marketing budget and optimizing ROI
✅ Conducting market research and competitive analysis to identify trends and opportunities
✅ Overseeing corporate narrative, public and media relations, and executive communications
✅ Vetting, managing relationships with external marketing vendors, agencies, and freelancers
ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 14+ years of B2B marketing experience with 10+ years in leadership roles at early-stage startups, AI, cybersecurity, SaaS, or high-tech companies
Required Skills:
- Proven history of launching and executing go-to-market and media campaigns that exceed KPIs
- Experience with marketing data analytics and tools (e.g., HubSpot, Google Analytics, Tableau)
- Fluency in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Experience with CRM systems, preferably Salesforce
Preferred Skills:
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
- Experience with CRM systems, preferably Salesforce
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, or Moz)
ASSUMPTION: Candidates with a strong background in B2B marketing, leadership experience, and a proven track record in driving growth and market leadership are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $230,000 - $250,000 USD per year. This represents the typical salary range for this position based on experience, skills, and other factors.
Benefits:
- 100% employer-paid, comprehensive health insurance including medical, dental, and vision for you and your family
- Unlimited PTO, with manager's approval
- Flexible work environment where you manage your work day
- Remote-first environment with occasional travel to collaborate with customers, your team, and teammates from across the company in person
- 14 weeks of fully-paid parental leave
Working Hours: Full-time, with flexible hours and the ability to manage your workday
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.
Founded: 2020. Red Cell Partners is a relatively new company, providing an exciting opportunity to join a growing organization and help shape its future.
Company Description:
- An incubation firm building, launching, and scaling technology-led companies in healthcare, cyber, and national security
- United by a shared sense of duty and deep belief in the power of innovation
- Developing powerful tools and solutions to address the nation's most pressing problems
Company Specialties:
- Incubation and investment in rapidly scalable technology-led companies
- Building and scaling innovative solutions in healthcare, cyber, and national security
- Collaborating with industry experts and thought leaders to drive market disruption
Company Website: https://www.redcellpartners.com/
ASSUMPTION: Red Cell Partners is a dynamic and innovative company focused on driving growth and market leadership in its portfolio companies.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position with a significant impact on the company's growth and market presence.
Reporting Structure: The VP of Marketing will report directly to the Senior Leadership Team and work closely with the Product Marketing Lead and Revenue organization.
Work Arrangement: Remote OK. This role offers a flexible, remote-first work environment with occasional travel for collaboration and in-person meetings.
Growth Opportunities:
- Building and leading a high-performing marketing team
- Driving market leadership and category creation for Andesite
- Collaborating with senior leadership to shape the company's growth strategy
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first. Red Cell Partners offers a flexible, remote-first work environment with occasional travel for collaboration and in-person meetings.
Office Location(s): McLean, Virginia; Los Angeles, California; Dallas, Texas
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for Andesite's products and services
- The remote work arrangement allows for a broader range of candidates and increased flexibility
- The company's headquarters in McLean, Virginia, provides easy access to the nation's capital and a hub for technology and innovation
Work Schedule: Full-time, with flexible hours and the ability to manage your workday
ASSUMPTION: The remote work arrangement and flexible work environment provide candidates with the opportunity to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the senior leadership team
- Final interview with the CEO or another senior executive
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Marketing expertise and campaign execution
- Data analysis and reporting skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results you've driven
- Research Red Cell Partners and Andesite to demonstrate your understanding of the company's mission and products
- Prepare thoughtful questions about the role, the company, and the team to ask during the interview
ATS Keywords: B2B marketing, go-to-market strategy, demand generation, campaign management, vendor management, market research, category creation, leadership, team building, public relations, SEO, CRM systems, marketing automation
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- Google Analytics
- Tableau (data visualization)
- Salesforce (CRM system)
- SEMrush, Ahrefs, or Moz (SEO tools)
ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Collaboration
Work Style:
- Dynamic and agile
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of driving growth and market leadership in B2B marketing roles?
ASSUMPTION: Candidates who align with Red Cell Partners' values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Building a high-performing marketing team from scratch
- Driving market leadership and category creation in a competitive landscape
- Managing a remote, distributed team with a strong focus on collaboration and communication
- Balancing strategic thinking and execution in a fast-paced, dynamic work environment
ASSUMPTION: These challenges are inherent in a senior leadership role at a growing company and can be overcome with strong leadership, strategic thinking, and effective team management.
📈 Similar Roles Comparison
- This role is unique in its focus on driving market leadership and category creation for a portfolio company within a venture capital and private equity firm
- Compared to traditional marketing roles, this position requires a higher degree of strategic thinking, leadership, and team-building skills
- Career path comparison: This role offers significant growth opportunities and the potential to make a lasting impact on the company's success
ASSUMPTION: This role is distinct from other marketing roles in its focus on driving market leadership and category creation within a venture capital and private equity firm.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and competitive analysis to identify trends and opportunities
- Designing and executing a multi-channel demand generation campaign to drive qualified leads and pipeline growth
ASSUMPTION: These sample projects are representative of the types of initiatives the VP of Marketing may undertake to drive growth and market leadership for Andesite.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the overall growth strategy for Andesite and Red Cell Partners?
- What are the key challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team, and to assess the cultural fit and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led and the results you've driven
- Research Red Cell Partners and Andesite to demonstrate your understanding of the company's mission and products
- Prepare thoughtful questions about the role, the company, and the team to ask during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
