📌 Core Information
🔹 Job Title: Vice President, Marketing
🔹 Company: CHIME College of Healthcare Information Management Executives
🔹 Location: Remote (United States)
🔹 Job Type: Other
🔹 Category: Non-profit Organizations
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns to drive member engagement and communicate CHIME's offerings.
- Leading and collaborating with a cross-functional team to create impactful marketing campaigns.
- Measuring and optimizing campaign performance using data and analytics.
- Building strong relationships with internal stakeholders to support business objectives.
- Growing CHIME's audience and solidifying its position as the market leader in digital health.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proficiency in digital marketing to drive successful campaigns and team collaboration.
📋 Key Responsibilities
✅ Conceptualize, design, plan, execute, and measure impactful, strategic marketing campaigns.
✅ Develop creative themes, content, and strategy for campaigns utilizing various assets.
✅ Collect information and assess content needs from internal products, program, and service owners.
✅ Build strong relationships and collaborate with leaders and contributors across the organization.
✅ Lead, foster, and empower a high-performing, collaborative team across brand, creative design, communications, and PR, content production, and distribution strategy, product marketing, project management, and lead generation.
✅ Establish and drive benchmarks to determine the effectiveness of marketing programs and support decision-making.
✅ Work with departmental leaders to translate marketing goals and objectives into strategic, executable campaigns and plans with measurable results.
✅ Lead the development of integrated marketing plans by sub-brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand.
✅ Collaborate with key stakeholders to strategize, recommend, and implement innovative and creative marketing and promotional campaigns in existing, new, and emerging channels.
✅ Develop and manage a marketing campaign development process, defining workflows and metrics.
✅ Build and oversee an audience growth strategy to solidify CHIME’s position as the market leader serving the digital health industry.
✅ Monitor and ensure on-brand positioning across all CHIME marketing campaigns, including brand voice and visual identity.
✅ Collaborate with various team members and teams to direct and support the content creation plan for marketing projects and campaigns, events, and programs, and materials such as presentations, informational or sales collateral, and other product- or program-specific deliverables.
✅ Monitor and utilize data and analytics to optimize content creation strategies for improved performance metrics.
ASSUMPTION: This role requires a strong understanding of the digital health industry, its trends, and target audiences to create effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, digital media, marketing, or a related field.
Experience: 10+ years of marketing experience with increasing levels of responsibility; proven success setting and executing marketing strategies.
Required Skills:
- Proven experience in digital media, digital marketing, social media communications, and email marketing platforms.
- Experience contributing to or managing email campaigns, utilizing email automation and personalization.
- Experience developing both content and campaign strategies for distribution in the digital health, healthcare, healthcare IT, technology, or relevant industry.
- Experience contributing to or managing social media accounts, coordinating paid social advertising techniques.
- Experience maintaining a Contentful website or assisting in content edits and review; familiarity with Google Analytics.
- Excellent creative and informative writing, editing, proofreading, storytelling, and verbal communication skills.
- Excellent time-management and organizational skills.
- Extreme attention to detail.
- Professional presence and ability to develop strong working relationships with cross-functional teams.
- Self-motivated and energetic, with an ability to instill this in the team around them.
- High ethical standards and personal integrity.
Preferred Skills:
- Experience working in a marketing agency or consultative work environment.
- Experience working with a team project management tool (i.e., Asana, Trello, Jira).
ASSUMPTION: Candidates with a strong background in marketing, digital media, and team leadership will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a VP of Marketing role in the non-profit sector with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing role in the non-profit sector with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on healthcare information management and digital health.
Company Size: 51-200 employees, which means a mid-sized organization with opportunities for collaboration and growth.
Founded: 1992, with a rich history and established reputation in the digital health industry.
Company Description:
- CHIME is an executive organization dedicated to serving senior digital health leaders.
- It includes more than 5,000 members in 56 countries and two U.S. territories and partners with over 150 healthcare IT businesses and professional services firms.
- CHIME provides a highly interactive, trusted environment that enables senior industry leaders to collaborate, exchange best practices, address professional development needs, and advocate for effective use of information management to improve health and care in their communities.
Company Specialties:
- Healthcare Information Management
- Digital Health
- Healthcare IT
- Professional Development
- Industry Advocacy
Company Website: chimecentral.org
ASSUMPTION: CHIME's mission and values align with its focus on supporting senior digital health leaders and improving health and care through the effective use of information management.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the Chief Digital Marketing Officer (CDMO) and working closely with senior leadership, leadership members, and other team members.
Reporting Structure: This role will lead a team of marketing, communications, digital media, and creative specialists, as well as project managers and lead generators.
Work Arrangement: Remote solely, with some travel required for events, meetings, and conferences.
Growth Opportunities:
- Potential to grow within the marketing department or across other departments within CHIME.
- Opportunities to work on high-impact projects and campaigns that drive member engagement and industry awareness.
- Chance to collaborate with and learn from senior leaders and industry experts.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on CHIME's mission and the digital health industry.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): N/A (Remote)
Geographic Context:
- CHIME members are located in 56 countries and two U.S. territories, providing a global perspective and diverse audience for marketing campaigns.
- The organization is headquartered in Ann Arbor, Michigan, with a focus on the North American healthcare market.
- CHIME's remote work environment allows for flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with some flexibility for remote work, as agreed upon with the CDMO and senior leadership.
ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the CHIME careers portal.
- Phone or video screen with the HR department to discuss qualifications and fit for the role.
- In-depth interview with the CDMO and other senior leadership team members to assess strategic thinking, leadership skills, and cultural fit.
- Presentation or case study assignment to demonstrate marketing campaign development and execution skills.
- Final interview with the CHIME President and CEO to discuss long-term goals and alignment with the organization's mission.
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Digital marketing expertise
- Cultural fit and alignment with CHIME's mission and values
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and digital health industry knowledge.
- Prepare for behavioral interview questions that focus on your experience with marketing campaign development, team leadership, and data-driven decision-making.
- Research CHIME's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals.
ATS Keywords: Marketing Strategy, Digital Marketing, Email Campaigns, Social Media, Content Creation, Project Management, Team Leadership, Data Analysis, Brand Management, Audience Engagement, Creative Writing, Collaboration, Campaign Development, Performance Metrics, Stakeholder Engagement, Communication Skills
ASSUMPTION: CHIME's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to develop and execute effective marketing campaigns.
🛠️ Tools & Technologies
- Contentful (CMS)
- Asana (Project Management)
- Google Analytics
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as CHIME will provide training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Member-centric
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Strategic
Self-Assessment Questions:
- How do you embody CHIME's values in your daily work?
- Can you provide an example of a time when you successfully led a team to execute a strategic marketing campaign?
- How do you stay up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: CHIME values candidates who align with its mission, values, and work style, and who can demonstrate a strong fit with the organization's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand messaging across various channels and platforms.
- Balancing multiple projects and priorities, often with tight deadlines.
- Adapting to changes in marketing strategies and tactics as the digital health industry evolves.
- Collaborating effectively with cross-functional teams and internal stakeholders to support business objectives.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset, as well as a deep understanding of the digital health industry and its trends.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on the non-profit sector and healthcare information management.
- CHIME's remote work environment offers flexibility and work-life balance, but may also present unique challenges in terms of team management and collaboration.
- This role offers significant growth potential and the opportunity to make a meaningful impact on the digital health industry, as well as the chance to work with senior leaders and industry experts.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with CHIME's mission, values, and work style.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to promote CHIME's annual conference, including email marketing, social media advertising, and targeted content creation.
- Creating and implementing a strategic plan to grow CHIME's audience and solidify its position as the market leader in digital health, including targeted outreach to potential members and industry partners.
- Leading a team to develop and launch a new CHIME-branded podcast, including content creation, guest booking, and promotional strategies.
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and innovative approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into CHIME's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role fit within the organization?
- What are the most significant challenges facing the digital health industry, and how can this role help address them?
- How does CHIME support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and making decisions on applications for this role?
ASSUMPTION: These questions demonstrate a strategic mindset and a genuine interest in understanding the role, the team, and the organization's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and digital health industry knowledge.
- Prepare for behavioral interview questions that focus on your experience with marketing campaign development, team leadership, and data-driven decision-making.
- Research CHIME's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals.
- Follow up with CHIME's HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
