VP, Marketing

📌 Core Information

🔹 Job Title: VP, Marketing

🔹 Company: Concord Music Group, Inc.

🔹 Location: Nashville, TN, United States

🔹 Job Type: Full-Time

🔹 Category: Music Industry

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Leading and developing the Rounder Marketing Team
• Overseeing the creation and execution of marketing campaigns
• Managing departmental budgets and staff development
• Collaborating with artists and internal teams to enhance artist branding
• Working in a high-pressure environment with a focus on urgency and efficiency

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead the marketing team, establishing and managing workflow of Rounder project managers with a concentration on consumer-driven marketing.

✅ Oversee staff development including hiring, training, promotions, and performance management.

✅ Develop and execute comprehensive marketing strategies for album releases, focusing on consumer-driven approaches to drive revenue and increase artist exposure.

✅ Evaluate and implement new technologies and opportunities to improve workflow and market advantage.

✅ Manage M&P budgets and oversee advertising campaigns in collaboration with media buying and research departments.

✅ Direct domestic and international marketing strategies and provide necessary tools for global territories.

✅ Partner with artists, managers, and internal teams to develop and evolve artist brands.

✅ Build and maintain strong relationships with artists and management teams, understanding their processes and goals.

✅ Coordinate artist appearances and special events, ensuring both artist and label needs are met.

✅ Develop bonus content and promotional materials in collaboration with artists.

✅ Collaborate with Concord and Rounder staff to support overall label vision.

✅ Oversee creative processes in conjunction with the creative department.

✅ Generate and manage project timelines, ensuring timely delivery across all departments.

✅ Analyze campaign performance, market conditions, and artist history to inform marketing strategies.

✅ Monitor and report on marketing effectiveness, identifying and communicating key opportunities to internal and external teams.

✅ Regular travel for internal and external business meetings.

✅ Maintain comprehensive communication to ensure project progression while preserving artist message and brand integrity.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, or a related field.

Experience: A minimum of 12 years’ experience in a marketing role, with significant experience at a record label.

Required Skills:

• Proven experience in project management at a previous music label
• Proven experience with managing and developing talent
• Great organization and time management skills
• Ability to successfully execute campaigns with urgency
• Experience working as a liaison between teams
• Ability to thrive in high-pressure situations
• Excellent written and verbal communication skills

Preferred Skills:

• Experience working with international teams
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the music industry and a strong understanding of marketing strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a VP of Marketing role with 10+ years of experience in the music industry)

Benefits:

• Comprehensive medical and wellness benefits
• Generous time off
• Parental leave
• Charity match
• Paid time off for volunteering
• Other fun company perks

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement requiring at least 3 days on-site.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Music Industry

Company Size: Large (1,000+ employees)

Founded: 1958 (as Concord Records, later merged and expanded)

Company Description:

• Concord is the world’s leading independent music company
• Supports over 125,000 artists and songwriters
• Has a catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals

Company Specialties:

• Music publishing
• Record label services
• Music licensing
• Artist management

Company Website: concord.com

ASSUMPTION: Concord's large size and extensive catalog provide ample opportunities for growth and exposure within the music industry.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the President of Concord Music Group, Inc.

Work Arrangement: Hybrid (3 days on-site)

Growth Opportunities:

• Potential to advance within the marketing department or explore other areas of the business
• Opportunity to work with a diverse range of artists and genres
• Chance to gain experience in international marketing and artist management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and network within the music industry.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site)

Office Location(s): Nashville, TN, United States

Geographic Context:

• Nashville is a major hub for the music industry
• Offers a vibrant music scene and numerous networking opportunities
• Has a moderate cost of living compared to other major US cities

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement requiring at least 3 days on-site.

ASSUMPTION: Nashville's status as a music industry hub provides unique opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager
• Second-round interview with key stakeholders, such as artists or other department heads
• Final interview with the President of Concord Music Group, Inc.

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Industry knowledge and artist relations
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate a strong understanding of the music industry and Concord's artist roster
• Prepare examples of successful marketing campaigns and their impact on artist exposure and revenue
• Showcase your ability to thrive in a high-pressure, fast-paced environment

ATS Keywords: Marketing strategy, campaign development, artist relations, team management, leadership, music industry, record label, artist branding, high-pressure environment

ASSUMPTION: Concord's hiring process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Celebrate artistry
• Act with integrity
• Empower our community
• Create opportunity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on artist success

Self-Assessment Questions:

• How do you embody Concord's core values in your work?
• How have you successfully managed and developed teams in previous roles?
• How do you approach high-pressure situations and maintain composure?

ASSUMPTION: Concord places a strong emphasis on cultural fit and values-driven decision-making in their hiring process.

⚠️ Potential Challenges

• Managing a high volume of projects and deadlines simultaneously
• Balancing the needs and goals of artists, management teams, and internal departments
• Adapting to the fast-paced and ever-changing music industry
• Working with a diverse range of artists and genres, each with their unique marketing requirements

ASSUMPTION: The VP, Marketing role at Concord presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of the music industry.

📈 Similar Roles Comparison

• VP, Marketing (Concord) vs. Director, Marketing (Independent Record Label): The Concord role offers a broader scope of responsibilities and a larger team to manage, while the independent label role may provide more direct artist interaction and a smaller, more focused team.
• VP, Marketing (Concord) vs. Marketing Manager (Major Record Label): The Concord role offers more strategic oversight and leadership responsibilities, while the major label role may provide more resources and support for marketing campaigns.
• Career Path: VP, Marketing (Concord) → Senior VP, Marketing → EVP, Marketing → President, Concord Music Group, Inc.

ASSUMPTION: The VP, Marketing role at Concord offers a clear career path for growth and advancement within the company.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a newly signed artist
• Managing the marketing campaign for a high-profile album release, including advertising, promotions, and event planning
• Evaluating and implementing new marketing technologies to improve workflow and market advantage

ASSUMPTION: The VP, Marketing role at Concord involves a wide range of projects, from strategic planning to day-to-day campaign execution.

❓ Key Questions to Ask During Interview

• How does Concord support the growth and development of its marketing team members?
• What are the key priorities for the first 90 days in this role?
• How does Concord approach artist relations and maintaining strong relationships with management teams?
• What opportunities are there for international travel and collaboration with global teams?
• How does Concord measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding Concord's unique culture and approach to marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns and their impact on artist exposure and revenue
• Demonstrate your understanding of the music industry and Concord's artist roster
• Follow up with the hiring manager one week after submission, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.