VP, Marketing

📌 Core Information

📌 Core Information

🔹 Job Title: Vice President, Marketing

🔹 Company: Foodsmart

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing marketing team to drive member engagement and B2B growth
• Developing and executing integrated, data-driven marketing campaigns
• Maximizing member reach and optimizing customer lifetime value
• Strengthening Foodsmart’s corporate and B2B marketing strategy
• Partnering with cross-functional stakeholders to achieve revenue targets

ASSUMPTION: This role requires a strategic and data-driven marketing leader with experience in consumer marketing, preferably B2B2C, and a proven track record in driving growth for hard-to-reach or underserved populations.

📋 Key Responsibilities

✅ Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC

✅ Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing

✅ Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches

✅ Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level

✅ Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments

✅ Regularly create experiments that allow us to optimize results

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years in consumer marketing, with 5+ years in a leadership role

Required Skills:

• Proven success in developing and executing growth strategies for hard-to-reach or underserved populations
• Experience designing and executing local marketing strategies with measurable ROI
• Well-versed in corporate marketing strategies tailored to health plans
• Experience building and managing a Martech stack centered around first party data collection
• Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
• Automated marketing functions previously to create scalability and optimize results
• A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
• Proven ability to build, lead, and develop high-performing marketing teams
• Passion for improving healthcare access and outcomes for underserved communities
• Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications

Preferred Skills:

• Experience working with or for non-profit organizations
• Fluency in Spanish

ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are essential. Additionally, experience working with diverse teams and understanding cultural nuances is a plus.

💰 Compensation & Benefits

Salary Range: $220,000 - $250,000 per year

Benefits:

• Unlimited PTO
• Healthcare Coverage
• 401k, bonus, & stock options
• Wellness reimbursement
• Registered Dietitian Visits

Working Hours: Full-time, flexible hours with a focus on results and outcomes

ASSUMPTION: The salary range provided is for the San Francisco headquarters. For remote employees, compensation may be adjusted based on location and cost of living.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2010

Company Description:

• Foodsmart is a leading telenutrition and foodcare solution backed by a robust network of registered dietitians
• Their platform fosters healthier food choices, drives lasting behavior change, and delivers long-term health outcomes
• They partner with national and regional retailers across the U.S., making healthier food more accessible

Company Specialties:

• iPhone and Web Applications
• Telemedicine
• Marketplace
• Food
• Wellness
• Health
• Deals
• Discounts
• Food Ordering
• Health Plans
• Payers
• Pharmaceutical

Company Website: http://www.foodsmart.com

ASSUMPTION: Foodsmart is a mission-driven company focused on making nutritious food accessible and affordable for everyone, regardless of economic status.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Chief Experience Officer

Work Arrangement: Remote (US) with flexibility for team collaboration and meetings

Growth Opportunities:

• Potential to grow the marketing team and expand the company's reach
• Opportunity to shape the company's brand and marketing strategy
• Possibility to advance within the company as it continues to grow and expand

ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of team expansion and personal career development.

🌍 Location & Work Environment

Office Type: Remote (US)

Office Location(s): San Francisco, California (headquarters)

Geographic Context:

• Remote employees can work from anywhere in the US
• Headquarters is located in San Francisco, California
• Foodsmart partners with national and regional retailers across the U.S.

Work Schedule: Flexible, with a focus on results and outcomes

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the US, while the headquarters in San Francisco provides a central hub for collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Chief Experience Officer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data-driven decision making
• Leadership and team management
• Cross-functional collaboration
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in consumer marketing, preferably B2B2C, and your track record of driving growth for hard-to-reach or underserved populations
• Demonstrate your ability to lead and develop high-performing marketing teams
• Showcase your understanding of Foodsmart's mission and how your skills and experience align with their goals

ATS Keywords: Consumer Marketing, B2B2C, Growth Strategies, Local Marketing, Corporate Marketing, Martech Stack, Multi-modal Campaigns, Cross-functional Collaboration, Team Leadership, Data Analysis, Health Equity, Compliance Knowledge, Community Engagement, Brand Strategy, Thought Leadership, Member Insights

ASSUMPTION: The interview process will focus on assessing your marketing expertise, leadership skills, and cultural fit with Foodsmart's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools to optimize marketing campaigns and drive results.

👔 Cultural Fit Considerations

Company Values:

• Measured: We make data-driven, truth-seeking decisions.
• Impactful: We are fueled by achieving our mission and vision.
• Collaborative: We help each other be better and create a positive environment.
• Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
• Joyful: We take joy in each other, our work, and the privilege of doing this work.

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Mission-driven and passionate about improving healthcare access and outcomes

Self-Assessment Questions:

• How do you approach making data-driven decisions, and can you provide an example from a previous role?
• Describe a time when you had to overcome a significant challenge in a marketing campaign. How did you approach it, and what was the outcome?
• How do you foster a positive and collaborative work environment, especially in a remote setting?

ASSUMPTION: Foodsmart values candidates who align with their mission and core values, and who can thrive in a dynamic, data-driven, and collaborative work environment.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing the needs of multiple stakeholders, including members, clients, and internal teams
• Adapting to a fast-panging environment and shifting priorities
• Ensuring compliance with HIPAA, TCPA, and other relevant regulations

ASSUMPTION: These challenges require strong leadership, communication, and organizational skills, as well as a deep understanding of the company's mission and goals.

📈 Similar Roles Comparison

• This role is unique in its focus on driving member engagement and B2B growth for a telenutrition and foodcare platform
• Compared to traditional marketing roles, this position requires a strong understanding of healthcare access and outcomes, as well as experience working with underserved populations
• Career progression in this role may lead to senior leadership positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity to drive growth and impact in a mission-driven company, with potential for career advancement and industry recognition.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase member activation and retention for a specific health plan
• Creating a thought leadership content series to elevate Foodsmart's brand and establish the company as an expert in telenutrition and foodcare
• Building and optimizing a Martech stack to improve data collection, segmentation, and campaign performance

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does Foodsmart measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Foodsmart approach working with underserved populations, and what specific initiatives are in place to improve healthcare access and outcomes?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Foodsmart support the professional development and growth of its marketing team members?

ASSUMPTION: These questions will help you better understand the role, the team, and the company's mission and values, allowing you to make an informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in consumer marketing, B2B2C, and driving growth for hard-to-reach or underserved populations
• Prepare examples of your marketing campaigns, their results, and the data-driven decisions you made to optimize performance
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.