📌 Core Information
🔹 Job Title: VP Marketing
🔹 Company: WSC Sports
🔹 Location: Ramat-Gan, Tel Aviv District, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive awareness, engagement, and adoption of products and services in the enterprise SaaS market and sports tech field.
- Collaborating with cross-functional teams, including sales, product, and customer success, to align marketing strategies with business goals.
- Driving demand generation initiatives, including digital marketing, events, and campaigns, to generate leads and accelerate sales pipeline.
- Leading a high-performing marketing team, including hiring, training, and performance management.
- Analyzing market trends and competitive landscape to identify opportunities for differentiation and growth.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing to drive growth in a competitive market.
📋 Key Responsibilities
✅ Developing and executing comprehensive marketing strategies to drive awareness, engagement, and adoption of products and services.
✅ Collaborating with cross-functional teams to align marketing strategies with business goals and drive demand generation initiatives.
✅ Leading a high-performing marketing team, including hiring, training, and performance management.
✅ Analyzing market trends and competitive landscape to identify opportunities for differentiation and growth.
ASSUMPTION: The role may evolve based on the company's growth and market demands, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
Experience: 5+ years of experience as a VP of Marketing in the enterprise SaaS market, with a big advantage in the sports tech field.
Required Skills:
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership skills with the ability to inspire and motivate teams.
- Excellent communication and interpersonal skills.
- Strategic thinker with a data-driven approach to decision-making.
- Experience working in a fast-paced, high-growth environment.
- Ability to do whatever it takes to get the job done.
Preferred Skills:
- Experience in the sports tech industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the sports tech industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $150,000 - $200,000 per year, based on industry standards for a VP of Marketing with 5-10 years of experience in the enterprise SaaS market.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off (vacation, sick, and holidays).
- Flexible work arrangements.
- Professional development opportunities.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: WSC Sports operates in the technology, information, and media industry, focusing on sports media and automated video content.
Company Size: WSC Sports has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: WSC Sports was founded in 2011, with over a decade of experience in the sports tech industry.
Company Description:
- WSC Sports is the pioneer in AI-powered sports content technology, empowering sports organizations to connect with their fans through AI-tailored sports content experiences.
- The company automates the creation, management, and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms.
- WSC Sports works with major sports organizations, including the NBA, ESPN, YouTubeTV, LaLiga, and over 460 other sports organizations worldwide.
Company Specialties:
- Sports media and automated video content.
- Real-time sports videos and content personalization.
- Digital video content and AI-driven sports technology.
Company Website: http://wsc-sports.com/
ASSUMPTION: WSC Sports' focus on innovation and growth in the sports tech industry creates an exciting work environment for the right candidate.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO or another executive-level position.
Reporting Structure: The VP of Marketing will lead the marketing team and collaborate with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This role is on-site, with the primary office location in Ramat-Gan, Israel. However, the company has offices in New York, London, and Sydney, offering opportunities for travel and collaboration with international teams.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within the company.
- The company's growth and expansion into new markets may present additional growth opportunities.
- WSC Sports' focus on innovation and technology may provide opportunities for professional development in AI and machine learning.
ASSUMPTION: The VP of Marketing will play a crucial role in driving the company's growth and success, with ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: WSC Sports' headquarters is located in a modern, high-rise office building in Ramat-Gan, Israel, with additional offices in New York, London, and Sydney.
Office Location(s): 9 Ha-hilazon Street, One Tower, 30th Floor, Ramat-Gan, Israel; 1411 Broadway, 16th Floor, New York, NY, USA; London, UK; Sydney, AU
Geographic Context:
- Ramat-Gan is a bustling city in the Tel Aviv District, offering a mix of urban and suburban living.
- The city is home to numerous tech companies and startups, providing a vibrant and innovative work environment.
- Ramat-Gan is well-connected by public transportation, with easy access to Tel Aviv and other nearby cities.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs and team collaboration.
ASSUMPTION: The on-site work environment at WSC Sports' headquarters offers a dynamic and collaborative atmosphere, with opportunities for international travel and collaboration with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR department.
- In-depth interviews with the hiring manager and other team members.
- Case study or presentation, depending on the role.
- Final interview with the CEO or another executive-level position.
Key Assessment Areas:
- Marketing strategy and execution.
- Leadership skills and team management.
- Communication and interpersonal skills.
- Industry knowledge and market trends.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability.
- Research WSC Sports and the sports tech industry to demonstrate your enthusiasm and understanding of the company's mission.
- Prepare a case study or presentation, if applicable, showcasing your marketing strategy and execution skills.
ATS Keywords: Marketing Strategy, Leadership, Communication, Interpersonal Skills, Data-Driven Decision Making, Demand Generation, Digital Marketing, Event Management, Team Management, Market Analysis, Collaboration, Sales Alignment, Product Knowledge, Customer Success, Growth Strategy, Innovation, Sports Tech, Enterprise SaaS, AI, Machine Learning
ASSUMPTION: The application process at WSC Sports is competitive, with a focus on finding the best fit for the company's culture and growth objectives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM).
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- SEO and content marketing tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor).
ASSUMPTION: The VP of Marketing will be expected to have experience with marketing automation platforms, CRM software, and other relevant marketing tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: WSC Sports values creativity, experimentation, and continuous learning.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration.
- Customer-centric: WSC Sports prioritizes the needs and preferences of its clients and their fans.
Work Style:
- Dynamic and fast-paced: WSC Sports operates in a rapidly evolving industry, requiring adaptability and flexibility.
- Data-driven: The company values a strategic, data-driven approach to decision-making.
- Results-oriented: WSC Sports focuses on achieving measurable outcomes and driving growth.
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies in the enterprise SaaS and sports tech industries?
- Can you provide an example of a time when you led a team through a significant change or challenge, and how did you ensure their success?
- How do you approach data-driven decision-making, and can you share an example of a successful campaign you've executed based on data insights?
ASSUMPTION: WSC Sports values candidates who are passionate about the sports industry, innovative in their approach, and committed to driving growth and success for the company.
⚠️ Potential Challenges
- The competitive nature of the enterprise SaaS and sports tech industries may present challenges in driving market share and growth.
- The role requires strong leadership skills and the ability to manage and motivate a high-performing marketing team.
- The fast-paced work environment may demand adaptability and flexibility in response to changing market conditions and business priorities.
- The role may require international travel and collaboration with global teams, which can be demanding and time-consuming.
ASSUMPTION: The VP of Marketing must be prepared to navigate these challenges and leverage their skills and experience to drive success for WSC Sports.
📈 Similar Roles Comparison
- Unlike other VP of Marketing roles, this position focuses on the enterprise SaaS and sports tech industries, requiring industry-specific knowledge and experience.
- The role offers the opportunity to work with major sports organizations and drive growth in a dynamic and innovative industry.
- Career paths in the sports tech industry may vary, with opportunities for growth and advancement based on the company's success and expansion.
ASSUMPTION: The unique focus of this role on the sports tech industry and WSC Sports' innovative approach to sports content technology set it apart from other VP of Marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive awareness, engagement, and adoption of WSC Sports' products and services in the enterprise SaaS market and sports tech field.
- Leading a team to create and execute a successful demand generation campaign, resulting in a significant increase in leads and sales pipeline.
- Analyzing market trends and competitive landscape to identify opportunities for differentiation and growth, and developing a strategic plan to capitalize on these opportunities.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and leadership-focused nature of the VP of Marketing role at WSC Sports.
❓ Key Questions to Ask During Interview
- How does WSC Sports differentiate itself from other enterprise SaaS and sports tech companies, and how can marketing play a role in reinforcing this differentiation?
- Can you describe the company's approach to cross-functional collaboration, and how does the marketing team work with other departments to drive business goals?
- What are the most significant challenges facing the marketing team currently, and how can the VP of Marketing address these challenges to drive success?
- How does WSC Sports support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of the marketing team, and how does the company track and report on these KPIs?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and expectations for the VP of Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and industry knowledge, with a focus on the enterprise SaaS and sports tech industries.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability.
- Research WSC Sports and the sports tech industry to demonstrate your enthusiasm and understanding of the company's mission.
- If applicable, prepare a case study or presentation showcasing your marketing strategy and execution skills.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
