📌 Core Information
🔹 Job Title: VP Marketing
🔹 Company: Tailor Brands
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of marketing efforts to drive business growth
- Collaboration with cross-functional teams to align marketing with business goals
- Identification and capitalization on growth opportunities through data-driven insights
- Bridge the gap between front-line marketers and senior leadership to facilitate growth-driven dialogue
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and interpretation.
📋 Key Responsibilities
✅ Lead and execute comprehensive marketing strategies, aligning with overarching business goals and objectives
✅ Collaborate with sales and product teams to ensure alignment of marketing strategies with business goals
✅ Identify potential growth opportunities through forecasts and drive strategic plans, campaigns, and tests to capitalize on them
✅ Bridge the gap between front-line marketers and senior leadership, establishing an efficient dialogue of growth-driven insights
ASSUMPTION: This role may require occasional travel to the company's headquarters in New York City for strategic planning and team building.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 3+ years of experience with B2C/DtoC marketing at a director level or higher
Required Skills:
- Proven expertise in digital marketing, including SEO, SEM, social media, content marketing, and performance marketing
- Strong understanding of marketing principles, methodologies, and best practices, with digital marketing and brand management expertise
- Strong understanding of data and hands-on experience analyzing marketing performance
- Proven track record of developing and executing successful marketing strategies
- Proven experience in growing the company’s funnel and traffic
- Strong problem-solving and fact-based decision-making skills
- Strong analytical skills, with the ability to leverage data-driven insights to optimize marketing efforts
- Entrepreneurial mindset, with the ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
ASSUMPTION: Given the company's focus on small businesses, candidates with experience in B2B marketing or relevant transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $150,000 and $200,000 per year, based on industry standards for a VP Marketing role in Tel Aviv with 5-10 years of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, with the option to work from home one day per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Tailor Brands operates in the technology and internet industry, focusing on small business services and business formation.
Company Size: Tailor Brands is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Tailor Brands was founded in 2015, with headquarters in New York City and offices in Tel Aviv.
Company Description:
- All-in-one business-building platform for starting, managing, and growing small businesses
- Offers personalized guidance and connects essential tools for business success
- Services over 40 million small businesses worldwide
Company Specialties:
- Small business services
- Business formation
- Logo design and branding
- Website builder
- Legal and accounting services
Company Website: https://www.tailorbrands.com/link-in-bio-in
ASSUMPTION: Tailor Brands' focus on small businesses may present unique marketing challenges and opportunities compared to larger enterprise-focused companies.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another C-level executive.
Reporting Structure: The VP Marketing will oversee the marketing department and collaborate with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This role follows a hybrid work arrangement, with employees working four days in the office and one day from home.
Growth Opportunities:
- Potential to expand the marketing team and mentor junior team members
- Opportunity to shape the company's marketing strategy and make a significant impact on its growth
- Possibility to take on additional responsibilities or lead special projects as the company expands
ASSUMPTION: Given the company's growth trajectory, there may be opportunities for the VP Marketing to take on additional responsibilities or move into a more senior role in the future.
🌍 Location & Work Environment
Office Type: Tailor Brands' offices are based in Rothschild, Tel Aviv, offering a modern and collaborative work environment.
Office Location(s): 40 Yavne Street, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The office is located in the heart of Tel Aviv's startup ecosystem, providing ample networking opportunities
- Israel has a competitive job market, with many talented professionals in the technology and marketing sectors
Work Schedule: Standard business hours, Monday through Friday, with the option to work from home one day per week.
ASSUMPTION: The hybrid work arrangement may change in the future, depending on the company's growth and the employee's performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interviews with the hiring manager and other team members
- Case study or presentation preparation and presentation
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Leadership and team management
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and decision-making abilities
- Research the company and its competitors to demonstrate your understanding of the market and industry trends
- Prepare a case study or presentation that showcases your marketing strategy and problem-solving skills
ATS Keywords: B2C Marketing, Digital Marketing, SEO, SEM, Social Media, Content Marketing, Performance Marketing, Brand Management, Data Analysis, Problem Solving, Decision Making, Analytical Skills, Entrepreneurial Mindset
ASSUMPTION: The interview process may vary depending on the candidate's experience and the company's current hiring needs.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Accountability and results-driven
Work Style:
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and goal-focused
- Strong communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you align with Tailor Brands' customer-centric approach to marketing?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you ensure that your marketing efforts drive measurable results and contribute to the company's overall growth?
ASSUMPTION: Tailor Brands values candidates who are passionate about small businesses and committed to helping them succeed.
⚠️ Potential Challenges
- Managing a marketing budget and allocating resources effectively
- Keeping up with the latest marketing trends and technologies
- Balancing strategic planning with day-to-day execution
- Collaborating with cross-functional teams and stakeholders
- Adapting to the company's growth and changing priorities
ASSUMPTION: The VP Marketing will need to be proactive in identifying and mitigating potential challenges, as well as communicating effectively with the team and other stakeholders.
📈 Similar Roles Comparison
- Compared to other VP Marketing roles, this position may have a stronger focus on data analysis and interpretation
- Tailor Brands' focus on small businesses may present unique marketing challenges and opportunities compared to larger enterprise-focused companies
- This role may offer more growth opportunities and a faster-paced work environment than more established companies
ASSUMPTION: Candidates should research similar roles and companies to better understand the market and identify the best fit for their career goals.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive business growth
- Conducting market research and analyzing data to identify growth opportunities
- Managing a team of marketing professionals and mentoring junior team members
- Collaborating with cross-functional teams to align marketing efforts with business goals
- Creating and presenting marketing reports and recommendations to senior leadership
ASSUMPTION: The specific projects and responsibilities may vary depending on the company's current priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the biggest marketing challenges facing the company, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach collaboration and communication between marketing and other departments?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and decision-making abilities
- Research the company and its competitors to demonstrate your understanding of the market and industry trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
