📌 Core Information
🔹 Job Title: Vice President of Marketing
🔹 Company: Resorts World Las Vegas
🔹 Location: Las Vegas, Nevada
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership over comprehensive marketing functions
- Development and execution of integrated marketing strategies
- Cross-functional collaboration to deliver high-impact campaigns
- Brand stewardship and guest engagement enhancement
- Management of marketing budgets, agency relationships, and vendor contracts
ASSUMPTION: This role requires a strategic mindset with hands-on execution capabilities and a proven track record of delivering results in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Provide strategic direction and leadership for all core marketing areas, including digital, brand, creative, content, eCommerce, and nightlife marketing.
✅ Develop and implement comprehensive marketing plans that support business objectives across hotel, casino, entertainment, nightlife, dining, and retail operations.
✅ Guide digital and eCommerce initiatives to drive traffic, online conversions, and personalized guest engagement through performance marketing, SEO/SEM, CRM, and social platforms.
✅ Oversee the creative development and execution of brand assets, multimedia content, and marketing collateral that align with brand positioning and quality standards.
✅ Collaborate with internal stakeholders and business units to create cross-functional marketing campaigns that enhance customer acquisition, loyalty, and brand visibility.
✅ Lead nightlife marketing efforts, including promotion of venues, resident talent, and experiential activations, ensuring alignment with brand image and market demand.
✅ Analyze market trends, performance data, and competitive intelligence to identify opportunities and optimize marketing effectiveness.
✅ Manage marketing budgets, agency relationships, and vendor contracts to ensure efficient and effective campaign execution.
✅ Build, mentor, and inspire a high-performing marketing team with a focus on innovation, accountability, and excellence.
✅ Serve as a senior brand steward, ensuring cohesive messaging and guest experience across all marketing channels.
ASSUMPTION: This role requires strong communication, presentation, and interpersonal skills with the ability to influence executive leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field required. Master's degree (MBA or related) preferred.
Experience: At least 10 years of progressive marketing leadership experience, with 5 years in an executive-level role in hospitality or a comparable industry.
Required Skills:
- Demonstrated leadership experience overseeing comprehensive marketing functions in hospitality, resort, entertainment, or luxury lifestyle industries.
- Deep expertise in digital marketing, brand strategy, creative direction, and performance analytics.
- Strong knowledge of the Las Vegas market and customer segments, particularly within luxury, gaming, nightlife, and experiential travel.
- Excellent communication, presentation, and interpersonal skills with the ability to influence executive leadership.
- Strategic mindset with hands-on execution capabilities and a proven track record of delivering results.
- Proficiency in marketing technology platforms, analytics tools, and digital media channels.
- Ability to work varied shifts, including nights, weekends, and holidays.
Preferred Skills:
- Previous experience working in a large, luxury resort setting.
ASSUMPTION: Candidates should have a strong understanding of the Las Vegas market and customer segments to effectively drive marketing strategies and guest engagement.
💰 Compensation & Benefits
Salary Range: $250,000 - $350,000 per year (Based on industry standards for a VP of Marketing role in Las Vegas with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on resort services and amenities
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Marketing role in Las Vegas with the required experience level. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Resorts World Las Vegas operates in the hospitality and entertainment industry, focusing on luxury gaming, resorts, and integrated entertainment experiences.
Company Size: Resorts World Las Vegas is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and development.
Founded: Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom, and the Bahamas.
Company Description:
- Resorts World Las Vegas is an integrated resort that combines luxury accommodations, gaming, entertainment, dining, and retail options.
- The resort features 3,506 guest rooms and suites, an innovative gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, and a curated retail collection of designer and boutique shops.
- Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, Conrad Las Vegas, and LXR, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand.
Company Specialties:
- Luxury gaming and resorts
- Integrated entertainment experiences
- World-class dining and retail options
- Event and convention hosting
Company Website: http://www.rwlasvegas.com
ASSUMPTION: Resorts World Las Vegas is a premier destination for luxury travel, entertainment, and gaming, offering a unique blend of international hospitality and Las Vegas-style excitement.
📊 Role Analysis
Career Level: Executive
Reporting Structure: The VP of Marketing reports directly to the President and Chief Operating Officer of Resorts World Las Vegas.
Work Arrangement: This role is on-site, with flexibility to work remotely occasionally, depending on business needs and the candidate's qualifications.
Growth Opportunities:
- Potential advancement to a senior leadership role within the company
- Expansion of marketing responsibilities to include additional business units or geographic regions
- Opportunities to lead special projects or strategic initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing strategies and overall success.
🌍 Location & Work Environment
Office Type: Upscale, modern office space within the Resorts World Las Vegas campus
Office Location(s): 3000 Las Vegas Blvd S, Las Vegas, Nevada, US
Geographic Context:
- Las Vegas is a major tourist destination, offering a diverse range of entertainment, dining, and cultural experiences
- The city has a subtropical desert climate, with mild winters and hot summers
- Las Vegas is known for its vibrant nightlife, with numerous casinos, shows, and events
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support marketing events and campaigns
ASSUMPTION: Las Vegas offers a unique blend of cultural experiences, entertainment, and dining options, providing a dynamic backdrop for marketing events and campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and situational interviews with the hiring manager and marketing team members
- Final interview with the President and Chief Operating Officer
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Knowledge of the Las Vegas market and customer segments
- Proficiency in marketing technology platforms and analytics tools
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Resorts World Las Vegas and the Las Vegas market to demonstrate your understanding of the role and company
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
ATS Keywords: Marketing strategy, integrated marketing, brand management, digital marketing, performance analytics, cross-functional collaboration, guest engagement, nightlife marketing, eCommerce, SEO/SEM, CRM, team leadership, hospitality industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and market knowledge, as well as their ability to fit within the company's culture and team dynamics.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Search engine optimization (SEO) and pay-per-click (PPC) tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in marketing technology platforms, analytics tools, and digital media channels is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in guest experience
- Integrity and professionalism
- Teamwork and collaboration
- Innovation and continuous improvement
- Respect and inclusivity
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Adaptability and flexibility
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I have a strong understanding of the Las Vegas market and customer segments?
- Am I comfortable working in a fast-paced, dynamic environment with varying demands?
- Do I possess strong communication, presentation, and interpersonal skills?
- Am I able to influence executive leadership and drive results through strategic thinking and problem-solving?
- Do I thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling tenure at Resorts World Las Vegas.
⚠️ Potential Challenges
- Managing a large marketing team with diverse skills and backgrounds
- Balancing multiple marketing priorities and deadlines
- Adapting to changes in the market, customer preferences, and competitive landscape
- Working varied shifts, including nights, weekends, and holidays
- Navigating a large, complex organization with multiple business units and stakeholders
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- VP of Marketing (Hospitality Industry) vs. VP of Marketing (Entertainment Industry):
- Hospitality-focused role emphasizes guest engagement, loyalty programs, and integrated resort experiences
- Entertainment-focused role emphasizes event promotion, artist management, and experiential activations
- Las Vegas market vs. other major markets (e.g., New York, Los Angeles):
- Las Vegas market is heavily focused on tourism, gaming, and entertainment
- Other major markets may have more diverse industry concentrations and consumer bases
- Career path comparison:
- VP of Marketing role can lead to senior leadership positions, such as Chief Marketing Officer or President/CEO
- Career progression may also include industry-specific roles, such as Senior Vice President of Gaming or Vice President of Entertainment
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions is essential for candidates to make informed career decisions.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new resort opening
- Launching a new brand or rebranding an existing property
- Creating and implementing a customer loyalty program to drive repeat business and guest engagement
- Managing a large-scale event or concert series, including artist negotiations, venue logistics, and promotional campaigns
- Expanding marketing efforts into new geographic regions or customer segments
ASSUMPTION: These sample projects demonstrate the strategic, creative, and operational aspects of the VP of Marketing role at Resorts World Las Vegas.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as hotel operations, casino management, and entertainment production?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to driving marketing success at Resorts World Las Vegas.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Resorts World Las Vegas and the Las Vegas market to demonstrate your understanding of the role and company
- Prepare questions to ask the interviewer about the company, team, and growth opportunities
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
