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VP, Marketing

Xpansiv
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: VP, Marketing

πŸ”Ή Company: Xpansiv

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and developing a high-performing marketing team
  • Driving revenue growth through innovative marketing strategies
  • Collaborating with senior stakeholders across the platform
  • Maximizing revenue potential and exceeding targets

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive growth and operational efficiency in a high-growth SaaS environment.

πŸ“‹ Key Responsibilities

βœ… Lead, mentor, and develop team members to ensure strong performance and professional growth

βœ… Foster a collaborative, high-performance culture and motivational environment

βœ… Identify opportunities for process improvement and automation in marketing

βœ… Drive clear roles and responsibilities including accountability frameworks and metrics to drive results

βœ… Prepare and own the marketing budget to ensure cost-efficient growth and allocate resources effectively to maximize ROI

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or other relevant degree preferred

Experience: 15+ years in marketing with a proven track record of accomplishment and driving growth and operational efficiency in a high-growth SaaS environment

Required Skills:

  • Proven ability to influence across an organization to lead and develop high-performing teams
  • Hands-on experience working for both large and small companies
  • Strong analytical skills to translate data into actionable insights
  • Proficiency in digital marketing tools, including marketing automation and revenue technologies
  • Excellent verbal and written communication skills, with the ability to influence and collaborate with senior leadership and cross-functional teams
  • Strong problem-solving skills with a focus on continuous improvement and innovation
  • Deep understanding of customer needs and alignment with operations

Preferred Skills:

  • A passion for accelerating sustainability and delivering a world worthy of future generations: experience in the energy transition markets a plus, but not required

ASSUMPTION: The ideal candidate will have a strong background in product and performance marketing, team leadership, and a proven track record in driving growth and operational efficiency in a high-growth SaaS environment.

πŸ’° Compensation & Benefits

Salary Range: $240,000 - $260,000 (NYC-based, may vary by location)

Benefits:

  • Competitive benefits package
  • 401(k) plan
  • Health, dental, and vision insurance
  • Flexible time off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a VP, Marketing role in the New York City area. Benefits may vary based on the company's standard benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information and Internet

Company Size: 201-500 employees

Founded: 2016

Company Description:

  • Xpansiv operates the world’s largest integrated, open, and neutral market infrastructure for the global energy transition
  • The company connects diverse markets and participants worldwide through its comprehensive end-to-end technology platform
  • Xpansiv plays a pivotal role in scaling the energy transition by providing access to the widest possible range of energy transition markets

Company Specialties:

  • Environmental Commodities
  • Renewable Energy
  • Carbon Offsets
  • Digital Natural Gas
  • Digital Fuels
  • Carbon Markets
  • Voluntary Carbon
  • Exchanges
  • Portfolio Management Systems
  • Registry Systems
  • Power Scheduling
  • Market Data
  • ESG reporting
  • Trading platforms
  • Spot markets

Company Website: https://xpansiv.com/

ASSUMPTION: Xpansiv is a well-established company in the energy transition market, focusing on connecting diverse markets and participants worldwide through its comprehensive technology platform.

πŸ“Š Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Chief Operating Officer

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to grow with the company as it scales
  • Opportunity to shape the marketing function and strategy
  • Possibility to expand the team and take on more responsibilities

ASSUMPTION: This role offers significant growth opportunities as Xpansiv continues to expand and scale its operations.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 500 Fifth Ave, 55th Floor, New York, New York 10110, US

Geographic Context:

  • New York City offers a vibrant and diverse environment with numerous cultural, entertainment, and dining options
  • The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
  • New York City is a major hub for the energy and technology industries

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The office environment is professional and collaborative, with a focus on driving growth and innovation in the energy transition market.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Shortlisting of resume and recruiter screening
  • "Get to know you" interview with the hiring manager
  • Interview with senior leaders
  • Meeting with the Marketing team

Key Assessment Areas:

  • Leadership and team management skills
  • Marketing strategy and campaign development
  • Analytical skills and data-driven decision-making
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your marketing strategies and campaigns, as well as your approach to data analysis and interpretation
  • Demonstrate your passion for sustainability and driving the energy transition

ATS Keywords: Marketing strategy, campaign development, data analysis, leadership, team management, energy transition, sustainability

ASSUMPTION: The interview process is designed to assess the candidate's leadership skills, marketing expertise, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and will be familiar to experienced marketing professionals.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Sustainability
  • Excellence

Work Style:

  • Fast-paced and dynamic environment
  • Cross-functional collaboration and teamwork
  • Data-driven decision-making and continuous improvement
  • Focus on driving growth and exceeding targets

Self-Assessment Questions:

  • How do you align with Xpansiv's values, particularly innovation and sustainability?
  • How do you approach leading and developing high-performing teams in a fast-paced environment?
  • How do you ensure data-driven decision-making and continuous improvement in your marketing strategies?

ASSUMPTION: Xpansiv values candidates who are innovative, collaborative, and passionate about driving the energy transition through data-driven marketing strategies.

⚠️ Potential Challenges

  • Managing a high-performing team in a fast-paced, dynamic environment
  • Driving growth and exceeding targets in a competitive market
  • Staying up-to-date with industry trends and best practices in marketing
  • Balancing strategic planning with hands-on execution

ASSUMPTION: These challenges are inherent to a VP, Marketing role in a high-growth SaaS environment and require a strong, experienced leader to overcome.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the energy transition market and Xpansiv's comprehensive technology platform
  • Unlike traditional marketing roles, this position requires a deep understanding of the energy and environmental commodities market
  • Career progression in this role may lead to senior leadership or executive positions within the company or the broader energy transition industry

ASSUMPTION: This role offers a unique opportunity to shape the marketing function and strategy for a leading player in the energy transition market.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to launch a new product or feature
  • Conducting market research and analysis to identify opportunities for growth and optimization
  • Collaborating with cross-functional teams to create and implement integrated marketing campaigns

ASSUMPTION: These sample projects are representative of the types of initiatives the VP, Marketing will lead and contribute to at Xpansiv.

❓ Key Questions to Ask During Interview

  • How does Xpansiv differentiate itself in the energy transition market?
  • What are the key priorities for the marketing team in the first 90 days?
  • How does Xpansiv support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the energy transition market, and how can marketing play a role in addressing them?
  • How does Xpansiv measure the success of its marketing campaigns and strategies?

ASSUMPTION: These questions are designed to assess the company's marketing strategy, culture, and approach to professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.lever.co/Xpansiv%20/9b655e56-4a60-4868-869b-a350a5ecbd1c
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for interviews by researching Xpansiv's company values, mission, and recent projects
  • Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.