VP, Marketing

📌 Core Information

🔹 Job Title: VP, Marketing

🔹 Company: LearnUpon

🔹 Location: Dublin, Ireland & Salt Lake City, Utah

🔹 Job Type: Hybrid (2-3 days per week in office)

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Dublin, Ireland & Salt Lake City, Utah)

🚀 Job Overview

Key aspects of this role include:

• Acting as a key member of the Senior Leadership team
• Leading a high-performing marketing team focused on accelerating LearnUpon’s growth
• Developing and implementing a multiyear marketing-led growth strategy
• Collaborating cross-functionally with Sales, Customer Experience, Partnerships, and Product teams
• Analyzing marketing data and demand generation performance to optimize results

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing to drive sustainable, scalable growth for the company.

📋 Key Responsibilities

✅ Develop and implement a multiyear marketing-led growth strategy, with a particular focus on demand generation, aligned with overall marketing and growth objectives.

✅ Collaborate cross-functionally with Sales, Customer Experience, Partnerships, and Product teams to align on LearnUpon’s overall strategy, understanding lead quality, and making data-driven adjustments to improve conversion rates.

✅ Analyze marketing data and demand generation performance to identify areas for improvement and optimization.

✅ Partner closely with the Revenue Operations teams to establish and improve attribution, forecasting, and reporting on ROI, communicating results to LearnUpon leadership.

✅ Lead on KPIs and metrics for demand generation initiatives in alignment with Commercial, Sales, and Finance teams.

✅ Ensure LearnUpon has a best-in-class marketing technology stack that will support ongoing improvements in marketing efficiency.

ASSUMPTION: The role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various teams to achieve common goals.

🎯 Required Qualifications

Education: Third-level degree in a marketing or business-related discipline.

Experience: At least 15 years’ in Marketing B2B SaaS roles with broad experience across all marketing disciplines, particularly positioning, demand generation, and customer advocacy. At least 5 years’ experience leading teams through significant growth phases.

Required Skills:

• Proven track record of driving growth and achieving results in a B2B SaaS environment
• Excellent communication and interpersonal skills
• Strong leadership and mentoring abilities
• Data-driven decision-making skills
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience in eLearning or LMS industry

ASSUMPTION: Candidates with a proven track record in B2B SaaS marketing and experience leading teams through growth phases are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive compensation package and company ESOP. Industry standards for VP of Marketing roles in B2B SaaS range from €150,000 to €200,000 per year in Dublin, Ireland, and $180,000 to $250,000 per year in Salt Lake City, Utah.

Benefits:

• Employer-Contributed Pension/401k
• Private health insurance
• 25 days’ paid time off + 1 annual company wellness day off
• Structured learning environment
• Excellent career progression

Working Hours: Full-time, with flexible hours and the option to work remotely 2-3 days per week.

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the respective locations. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LearnUpon operates in the eLearning industry, providing a learning management system (LMS) for businesses to train their employees, partners, and customers. The global eLearning market is projected to reach $325 billion by 2025, growing at a CAGR of 14.3% from 2020 to 2025.

Company Size: LearnUpon has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact. As an employee, you'll have the chance to contribute significantly to the company's success and work closely with team members.

Founded: LearnUpon was founded in 2012, with headquarters in Dublin, Ireland. The company has since expanded to multiple locations, including Philadelphia, Salt Lake City, Belgrade, and Sydney.

Company Description:

• LearnUpon LMS helps businesses deliver impactful training that fuels employee, partner, and customer success.
• The company fosters an open, collaborative, and supportive environment where accomplishments are celebrated and encouraged.
• LearnUpon strives to live by its values, act like owners, lead with curiosity, and deliver quality for its customers.

Company Specialties:

• Learning Management System (LMS)
• eLearning
• SCORM
• xAPI
• Gamification
• Employee Training
• Compliance Training
• Customer Training
• Partner Training

Company Website: http://www.learnupon.com

ASSUMPTION: LearnUpon's focus on employee, partner, and customer success, along with its commitment to fostering a collaborative and supportive work environment, sets it apart in the competitive eLearning market.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the CEO and working closely with other senior leaders within the organization.

Reporting Structure: The VP of Marketing will lead a high-performing marketing team based primarily in Ireland and Serbia, with a focus on accelerating LearnUpon’s growth and strengthening its market brand.

Work Arrangement: This is a hybrid role, working 2-3 days per week from LearnUpon’s Dublin or Salt Lake City office. The remaining days can be worked remotely.

Growth Opportunities:

• As a member of the Senior Leadership team, the VP of Marketing will have the opportunity to shape the company's growth strategy and contribute to its overall success.
• With the company's expansion plans, there may be opportunities for the VP of Marketing to grow into a broader leadership role or take on additional responsibilities.
• The VP of Marketing will have the chance to mentor and develop the marketing team, creating opportunities for team members to grow and advance within the organization.

ASSUMPTION: The VP of Marketing role offers significant growth potential, both in terms of personal development and career advancement, as well as the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: LearnUpon has offices in Dublin, Ireland, and Salt Lake City, Utah, with a hybrid work arrangement that allows for 2-3 days of in-office work per week.

Office Location(s): 1st Floor Ocean House, Arran Quay, Dublin, Ireland D07 DHT3, IE; 2001 Market St #2500, Philadelphia, PA 19103, US; The Hub – 101 William Street, Sydney, New South Wales 2010, AU; 4th Floor, Grawe Building, Bul. Mihajla Pupina 115E, Belgrade, Serbia 11070, RS

Geographic Context:

• Dublin, Ireland: Known for its vibrant tech industry, Dublin offers a mix of urban and rural living, with a strong focus on work-life balance.
• Salt Lake City, Utah: With a growing tech scene and a high quality of life, Salt Lake City provides ample opportunities for outdoor recreation and a family-friendly environment.

Work Schedule: Full-time, with flexible hours and the option to work remotely 2-3 days per week.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Qualified applicants will be invited to schedule a 30-minute call.
• Successful candidates will then be invited to a series of practical interviews.
• Finally, candidates will have a short interview with LearnUpon's CEO.
• Successful candidates will be contacted with an offer to join the team.

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management
• Communication and interpersonal skills
• Data analysis and interpretation
• Alignment with LearnUpon's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to marketing strategy, demand generation, and data-driven decision-making.
• Demonstrate your ability to work effectively in a cross-functional team environment.
• Showcase your understanding of the eLearning industry and LearnUpon's unique value proposition.

ATS Keywords: B2B SaaS, Marketing Strategy, Demand Generation, Data-Driven Decisions, Cross-Functional Teams, eLearning, LMS, Customer Advocacy

ASSUMPTION: LearnUpon's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• eLearning platforms and LMS (e.g., LearnUpon, SAP Litmos)

ASSUMPTION: The VP of Marketing will be expected to have experience with a range of marketing technologies and tools, as well as the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Act like owners
• Lead with curiosity
• Deliver quality for our customers

Work Style:

• Collaborative and supportive
• Open and transparent
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving growth and achieving results in a B2B SaaS environment?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, supportive work environment where your accomplishments are celebrated and encouraged?

ASSUMPTION: LearnUpon's company culture emphasizes ownership, curiosity, and quality, with a focus on fostering a collaborative and supportive work environment that celebrates employee accomplishments.

⚠️ Potential Challenges

• Managing a remote team spread across multiple time zones and locations
• Balancing the need for strategic, long-term planning with the demands of day-to-day operations
• Adapting to the unique dynamics of the eLearning industry and LearnUpon's customer base
• Navigating the competitive landscape of the eLearning market and maintaining LearnUpon's market brand

ASSUMPTION: The VP of Marketing role presents unique challenges, including managing remote teams, balancing strategic planning with day-to-day operations, and navigating the competitive eLearning market.

📈 Similar Roles Comparison

• VP of Marketing roles in other B2B SaaS companies may have more or less focus on demand generation, depending on the company's growth stage and market position.
• eLearning industry-specific roles may require additional knowledge of learning management systems (LMS) and eLearning best practices.
• Career paths for VPs of Marketing can vary, with opportunities for progression to Chief Marketing Officer (CMO) or other executive roles, depending on the company's growth and structure.

ASSUMPTION: The VP of Marketing role at LearnUpon offers a unique blend of strategic, operational, and industry-specific responsibilities, with opportunities for growth and progression within the company.

📝 Sample Projects

• Developing and implementing a multiyear marketing-led growth strategy for LearnUpon, with a particular focus on demand generation
• Analyzing marketing data and demand generation performance to identify areas for improvement and optimization, and making data-driven adjustments to improve conversion rates
• Partnering with cross-functional teams to align on LearnUpon’s overall strategy, understanding lead quality, and making data-driven adjustments to improve conversion rates

ASSUMPTION: The VP of Marketing role at LearnUpon offers a wide range of projects and initiatives, with a focus on driving sustainable, scalable growth for the company.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role fits into that strategy?
• How does the marketing team currently collaborate with other departments, and what opportunities exist for improvement?
• What are the biggest challenges facing the company in the next 12-24 months, and how can the VP of Marketing contribute to addressing them?
• How does LearnUpon support the professional development and growth of its employees, particularly within the marketing team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership, and data-driven decision-making abilities.
• Prepare for the interview process by researching LearnUpon's company culture, values, and industry position.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
• If invited to an interview, be prepared to discuss your approach to marketing strategy, demand generation, and data-driven decision-making, as well as your ability to work effectively in a cross-functional team environment.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.