VP Marketing - Academic, Publisher and Government, Funder & Non-Profit Markets (14 month FTC)

📌 Core Information

🔹 Job Title: VP Marketing - Academic, Publisher and Government, Funder & Non-Profit Markets (14 month FTC)

🔹 Company: Digital Science

🔹 Location: USA, East Coast (Home based)

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and managing marketing activities for a specific segment during a 14-month maternity leave
• Ensuring strategic continuity and driving growth within the assigned segment
• Collaborating with cross-functional teams to execute marketing plans and achieve segment goals
• Monitoring market trends and providing insights to the SVP of Marketing

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and segment-specific expertise to ensure the continuity of existing initiatives and drive growth within the assigned market.

📋 Key Responsibilities

✅ Maintain Strategic Continuity:

• Execute and manage the existing comprehensive marketing strategy for the specific segment
• Ensure seamless continuation of ongoing marketing programs and initiatives
• Manage marketing employees on the team in close collaboration with the VP Marketing

✅ Drive Growth and Market Share:

• Collaborate with sales and revenue operations teams to support growth and market share expansion
• Monitor and report on key opportunities and challenges within the segment

✅ Cross-Functional Collaboration:

• Maintain close collaboration with Product Management, Sales, and Customer Success teams
• Act as a key point of contact for segment-related marketing activities

✅ Team Leadership and Management:

• Lead and manage the dedicated segment marketing team
• Provide guidance, support, and mentorship to the team

✅ Performance Monitoring and Analysis:

• Monitor key performance indicators (KPIs) and metrics to track the success of marketing campaigns and initiatives
• Analyze performance data to provide regular reports and insights
• Provide reports on progress and any issues that arise to the SVP of Marketing

✅ Handover and Transition:

• Be responsible for the smooth handoff of all responsibilities to the returning VP
• Document all processes and any changes made during the interim period

ASSUMPTION: This role involves a mix of strategic planning, leadership, and hands-on execution to maintain continuity and drive growth within the assigned segment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Experience: 10+ years of experience in marketing, with a focus on the academic, publishing, or government sectors. At least 5 years in a leadership role involving strategic planning and execution.

Required Skills:

• Proven track record of executing established marketing campaigns within the APG sectors
• Strong understanding of academic research programs and funding, government use of scientific content and research programs, and scholarly publishing
• Strong collaborative skills and the ability to thrive in a cross-functional team environment
• Proficiency with Salesforce, Pardot, Asana, and other relevant tools
• Ability to maintain multiple projects
• Strong documentation skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the research ecosystem and its stakeholders

ASSUMPTION: Given the temporary nature of this role, candidates should have a strong track record in marketing and be able to hit the ground running with minimal onboarding.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a VP of Marketing with 10+ years of experience in the academic, publishing, or government sectors)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off
• Flexible work arrangements

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a VP of Marketing with the required experience level. The benefits listed are common for companies of this size in the technology industry.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science is a technology company focused on advancing the research ecosystem through innovative solutions. They work with various stakeholders, including researchers, universities, funders, industry, and publishers.

Company Size: Digital Science has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: Digital Science was founded in 2010, and they have since grown to become a leading provider of technology solutions for the research community.

Company Description:

• Digital Science invests in, nurtures, and supports innovative businesses and technologies that make all parts of the research process more open, efficient, and effective.
• They work in partnership to advance global research for the benefit of society through their brands, such as Altmetric, Dimensions, Figshare, ReadCube, and others.
• Digital Science is committed to driving progress for all by solving complex challenges faced by researchers, universities, funders, industry, and publishers.

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• and Data Analytics

Company Website: https://www.digital-science.com/

ASSUMPTION: Digital Science's focus on partnerships and collaboration makes it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the SVP of Marketing.

Reporting Structure: The Interim VP will manage a dedicated marketing team for the specific segment and collaborate with various cross-functional teams, including Product Management, Sales, and Customer Success.

Work Arrangement: This role is remote solely, with the expectation of working from home or a remote location on the East Coast of the United States.

Growth Opportunities:

• Upon successful completion of the 14-month contract, there may be opportunities for a permanent role within the company.
• This role offers the chance to gain experience in a leadership capacity and make a significant impact on the company's growth within the assigned segment.
• Digital Science's focus on innovation and partnership provides ample opportunities for professional development and growth.

ASSUMPTION: Given the temporary nature of this role, candidates should be open to the possibility of a permanent position upon successful completion of the contract.

🌍 Location & Work Environment

Office Type: Digital Science has multiple office locations, but this role is remote solely, with no requirement to work from an office.

Office Location(s): Digital Science has offices in London, England; Cambridge, Massachusetts; and Iași, Romania. However, this role does not require on-site presence.

Geographic Context:

• The East Coast of the United States is home to many academic institutions, research organizations, and government agencies, providing ample opportunities for networking and collaboration.
• The region is also home to a thriving tech industry, offering candidates the chance to engage with a diverse and innovative professional community.
• Candidates should be comfortable working remotely and have a suitable home office setup.

Work Schedule: The work schedule is full-time (40 hours per week) with flexible scheduling to accommodate the needs of the role and the team.

ASSUMPTION: Candidates should be comfortable working remotely and have a reliable internet connection and suitable workspace at home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the SVP of Marketing
• Final interview with the hiring team

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Segment-specific expertise and understanding of the research ecosystem
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and how you would approach driving growth within the assigned segment.
• Demonstrate your understanding of the research ecosystem and how you would leverage your segment-specific expertise to achieve success.

ATS Keywords: Marketing strategy, segment-specific expertise, leadership, team management, marketing execution, research ecosystem, academic publishing, government use of scientific content, scholarly publishing, Salesforce, Pardot, Asana

ASSUMPTION: Digital Science uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Asana
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable using them to manage marketing campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a proven track record of driving growth and market share expansion within the academic, publishing, or government sectors?

ASSUMPTION: Candidates should assess their fit with Digital Science's values and work style to ensure a successful and fulfilling experience in this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their productivity and engagement
• Balancing the need for strategic continuity with the opportunity for innovation and growth
• Adapting to the unique needs and dynamics of the assigned segment
• Navigating the complexities of the research ecosystem and its various stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong leadership, adaptability, and a deep understanding of the research ecosystem and its stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on a specific segment within the academic, publishing, and government markets, requiring segment-specific expertise and a deep understanding of the research ecosystem.
• Compared to other marketing leadership roles, this position offers a unique opportunity to drive growth and market share expansion within a specific niche.
• Career progression in this role may lead to a permanent position within the company, providing opportunities for growth and advancement in the marketing field.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing leadership positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a specific segment within the academic, publishing, and government markets
• Managing a team to execute marketing campaigns and initiatives, driving growth and market share expansion within the assigned segment
• Collaborating with cross-functional teams to ensure alignment and support for segment-specific initiatives

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role, providing candidates with a clear understanding of the work involved.

❓ Key Questions to Ask During Interview

• Can you describe the specific needs and dynamics of the assigned segment, and how they differ from other segments within the APG markets?
• How does Digital Science support the growth and development of its employees, particularly in leadership roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Digital Science measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Digital Science?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your segment-specific expertise and marketing strategy
• Prepare for your interview by researching Digital Science's values, culture, and the unique needs of the assigned segment
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.