π Core Information
πΉ Job Title: VP, Marketing
πΉ Company: Concord Music Group, Inc.
πΉ Location: London, UK
πΉ Job Type: Full-time
πΉ Category: Music Industry
πΉ Date Posted: May 1, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading and managing the UK-based marketing team
- Developing and executing industry-leading marketing campaigns and strategies
- Collaborating with international teams and external partners
- Managing marketing budgets and processes
- Growing fanbases and maximizing engagement through digital marketing efforts
ASSUMPTION: This role requires a high level of experience and expertise in UK music marketing, with a proven track record of delivering successful campaigns and developing artists.
π Key Responsibilities
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Manage the UK-based marketing team and a shared global administration role
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Conceive and implement marketing campaigns and strategies for Concord artists, brands, and labels
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Communicate and synchronize campaigns with international and US label marketing teams
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Create and maintain best practice marketing processes for budgeting, executing, and communicating campaigns
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Manage UK team marketing budget submissions and roster distribution
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Adapt US assets and commission new creative content as needed
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Work with distributor sales teams on marketing partnerships in physical and digital retail spaces
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Source and manage external promo teams for campaigns
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Oversee marketing team efforts to formulate and execute best-in-class UK marketing plans
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Collaborate with digital marketing teams to execute best-in-class advertising campaigns and grow fanbases
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Analyze performance of releases and report regular updates on campaigns
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Grow the team's creative network and represent Concord Label Group at public events
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Perform all duties inherent in a managerial role
ASSUMPTION: This role involves a mix of strategic leadership and hands-on campaign marketing, requiring strong organizational and project management skills.
π― Required Qualifications
Education: Bachelorβs degree in marketing, business, music, or a related discipline
Experience: Minimum 10-12+ yearsβ experience in UK music marketing role
Required Skills:
- Strong working knowledge of all facets of the music industry
- Ability to operate in a highly collaborative manner and work well under pressure
- Established relations with marketing and advertising agencies and publicists
- Proven track record of developing artists in the UK and delivering successful UK marketing campaigns
- Creative and innovative outlook
- Experience working with labels, artists, and managers
- Ability to work across multiple projects of different sizes and development
- Strong organizational and project management skills
- Ability to travel to the US and Europe multiple times a year
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the UK music market and established relationships within the industry.
π° Compensation & Benefits
Salary Range: Β£80,000 - Β£120,000 per annum (AI estimate based on industry standards for a VP, Marketing role with 10+ years of experience in the UK music industry)
Benefits:
- Private Medical Insurance
- Dental Insurance
- Generous Time Off
- Charity Match
- Paid Time Off for Volunteering
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for campaign demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Music Industry
Company Size: Large (1,001+ employees)
Founded: 1952 (as a record label, Concord Music Group was founded in 1992)
Company Description:
- Concord is the worldβs leading independent music company
- Supports over 125,000 artists and songwriters
- Has a catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals
- Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami
Company Specialties:
- Music publishing
- Record label services
- Film and television production
- Theatrical production
Company Website: concord.com
ASSUMPTION: Concord's large size and extensive catalog allow for diverse opportunities and a broad range of artists to work with.
π Role Analysis
Career Level: Executive/Management
Reporting Structure: Reports directly to the President of Concord Label Group UK
Work Arrangement: On-site, with occasional travel to the US and Europe
Growth Opportunities:
- Potential to work with a diverse range of artists and genres
- Opportunities to collaborate with international teams and external partners
- Possibility to attend industry events and represent Concord Label Group UK
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the music industry.
π Location & Work Environment
Office Type: Corporate office
Office Location(s): 71-91 Aldwych, London WC2B 4HN, UK
Geographic Context:
- London is a major global hub for the music industry
- Concord's London office is centrally located, offering easy access to public transportation and amenities
- The UK music market is vibrant and diverse, with a rich history and numerous opportunities for growth
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for campaign demands)
ASSUMPTION: The central London location and vibrant music scene offer numerous opportunities for networking and collaboration.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the President of Concord Label Group UK
Key Assessment Areas:
- Marketing expertise and experience
- Leadership and management skills
- Collaboration and communication skills
- Cultural fit and alignment with Concord's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful UK marketing campaigns you've led or contributed to
- Research Concord's artist roster and be prepared to discuss how you would approach marketing their releases
ATS Keywords: Marketing, Campaign Management, Budget Management, Creative Content, Collaboration, Project Management, Digital Marketing, Artist Development, Advertising, Retail Partnerships
ASSUMPTION: Concord's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Marketing automation platforms (e.g., Hootsuite, Buffer, Mailchimp)
- Social media management tools
- Project management software (e.g., Asana, Trello)
- Music industry-specific software (e.g., MusicMaster, Powergold)
ASSUMPTION: The required tools and technologies for this role are standard in the music industry and can be easily adapted to by candidates with relevant experience.
π Cultural Fit Considerations
Company Values:
- Passion for music
- Collaboration and teamwork
- Innovation and creativity
- Integrity and respect
- Accountability and excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on achieving targets
Self-Assessment Questions:
- How do you embody Concord's values in your work?
- How do you approach collaboration and teamwork in a fast-paced environment?
- How do you balance innovation and creativity with the need to achieve results?
ASSUMPTION: Concord's company culture values passion, collaboration, and a results-driven approach to work.
β οΈ Potential Challenges
- Managing a team remotely and across time zones
- Balancing multiple projects and campaign demands
- Adapting to the unique needs and preferences of various artists and labels
- Keeping up with industry trends and changes in the digital landscape
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a deep understanding of the music industry.
π Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the UK market and requires a strong understanding of the local music scene
- Compared to other marketing roles in the music industry, this position offers the opportunity to work with a diverse range of artists and genres
- This role offers a unique blend of strategic leadership and hands-on campaign management, providing opportunities for professional growth and development
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on campaign management, providing opportunities for professional growth and development within the music industry.
π Sample Projects
- Developing and executing a marketing campaign for a newly signed UK artist
- Adapting US marketing assets for a UK release and commissioning new creative content
- Collaborating with international teams to synchronize marketing campaigns across multiple territories
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring both leadership and creative problem-solving skills.
β Key Questions to Ask During Interview
- How does Concord support the growth and development of its employees?
- What are the key priorities for the marketing team in the first 90 days?
- How does Concord approach collaboration and communication with international teams?
- What opportunities are there for professional growth and development within the company?
- How does Concord measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
ASSUMPTION: These questions are designed to assess Concord's commitment to employee growth, the expectations for the role, and the company's approach to collaboration and communication.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful UK marketing campaigns you've led or contributed to
- Research Concord's artist roster and be prepared to discuss how you would approach marketing their releases
- Follow up with the HR department one week after submission to confirm receipt of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.