📌 Core Information
🔹 Job Title: VP, Marketing
🔹 Company: Trellix
🔹 Location: Remote United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing overall Go-To-Market (GTM) strategies for expansion in the Trellix customer base with new and existing products and solutions.
- Shaping overall brand perception to enhance recognition, loyalty, and market position and ensure a positive and cohesive customer journey.
- Collaborating with cross-functional teams, including product, sales, and engineering, to ensure alignment and maximize market penetration.
- Leading multiple marketing teams: Digital and Brand, Corporate Communications, Solutions Marketing, and Customer Marketing.
- Staying abreast of cybersecurity industry trends, competitive landscape, and customer needs to continuously refine GTM approaches.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the cybersecurity market to succeed in driving market expansion and revenue growth initiatives.
📋 Key Responsibilities
✅ Developing and implementing overall GTM strategies for expansion in the Trellix customer base with new and existing products and solutions, identifying target markets, customer segments, and value propositions.
✅ Shaping overall brand perception to enhance recognition, loyalty, and market position and ensure a positive and cohesive customer journey.
✅ Collaborating with product management and product marketing to conduct market research and competitive analysis, aligning on strategies based on product roadmaps and GTM readiness for new releases.
✅ Partnering with sales leadership and sales enablement to develop sales enablement tools, training, and processes that align with GTM strategies.
✅ Managing and leading the Digital and Brand, Corporate Communications, Solutions Marketing, and Customer Marketing teams.
✅ Creating compelling messaging, campaigns, and content that resonate with target audiences.
✅ Defining and tracking key GTM metrics, analyzing performance, and iterating on strategies to optimize results.
✅ Leading cross-functional GTM planning sessions, fostering collaboration and accountability across departments.
✅ Identifying and evaluating potential partnerships and channels to expand market reach.
ASSUMPTION: This role involves a high degree of collaboration and strategic thinking, requiring the ability to work effectively with various teams and adapt to changing market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
Experience: 10+ years of progressive experience in go-to-market strategy, product marketing, or business development within the technology sector, with a strong focus on cybersecurity.
Required Skills:
- Proven track record of successfully launching and scaling technology products in new and existing markets.
- Deep understanding of the cybersecurity market, including common threats, solutions, and customer buying cycles.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization.
- Experience in a leadership role at a cybersecurity technology company.
- Demonstrated ability to build and lead high-performing GTM teams through active engagement, continuous talent assessment, talent acquisition, performance management, and succession planning.
- Expertise in GTM models, including direct sales, channel sales, and partner ecosystems, complemented with a strong understanding of customer segmentation and buyer persona development.
Preferred Skills:
- Experience with marketing automation and CRM platforms.
ASSUMPTION: Candidates with a strong background in cybersecurity and a proven track record of driving market growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $265,000 - $300,000 per year. Actual base pay within this range will depend on varying circumstances, including the work location, individual qualifications, company budget, and other operational business needs. Compensation also includes annual bonuses and long-term incentives, subject to various metrics and company policy.
Benefits:
- Retirement Plans
- Medical, Dental, and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
Working Hours: Full-time, typically 40 hours per week, with flexibility based on team needs and project demands.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the technology sector, with a focus on cybersecurity. The benefits package is designed to support a healthy work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Trellix operates in the Computer and Network Security industry, focusing on providing comprehensive cybersecurity solutions to businesses and government customers worldwide.
Company Size: Trellix is a mid-sized company with 1,001-5,000 employees, providing a dynamic work environment where employees can contribute to industry-leading products and customer support.
Founded: Trellix was founded in 2022, building on the legacy of McAfee and other security brands to create a global company redefining the future of cybersecurity and soulful work.
Company Description:
- Trellix is a global company redefining the future of cybersecurity and soulful work.
- The company’s comprehensive, open, and native cybersecurity platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations.
- Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security.
Company Specialties:
- Cybersecurity Platform
- Artificial Intelligence
- Automation
- Analytics
Company Website: https://trellix.com
ASSUMPTION: Trellix's focus on innovation, partnerships, and customer empowerment creates a dynamic and collaborative work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the President, Chief Customer Officer, and overseeing multiple marketing teams.
Reporting Structure: The VP, Marketing will report to the President, Chief Customer Officer and oversee the Digital and Brand, Corporate Communications, Solutions Marketing, and Customer Marketing teams.
Work Arrangement: This role is remote, allowing for flexibility in work arrangements and the ability to collaborate with team members across various locations.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career growth and development within the marketing organization or the broader Trellix company.
- The dynamic nature of the cybersecurity industry presents opportunities to expand one's skillset and take on new challenges as the company continues to grow and evolve.
ASSUMPTION: The VP, Marketing role provides a unique opportunity to shape the company's go-to-market strategy and drive market expansion, contributing significantly to Trellix's overall success.
🌍 Location & Work Environment
Office Type: Remote work environment, with the option to collaborate with team members in person as needed.
Office Location(s): The primary location for this role is Remote United States, but Trellix has offices in various locations worldwide, including Plano, Texas.
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities, with a well-established cybersecurity industry.
- Remote work allows for flexibility in location and the ability to work from various places within the United States.
Work Schedule: Full-time, typically 40 hours per week, with flexibility based on team needs and project demands. The work schedule may vary depending on the specific needs of the role and the team.
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States, allowing for a better work-life balance and the ability to collaborate with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with cross-functional team members
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of the cybersecurity market
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in go-to-market strategy, product marketing, and business development within the technology sector, with a strong focus on cybersecurity.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments in driving market growth and leading high-performing teams.
- Research Trellix's company culture and values to demonstrate your fit and enthusiasm for the role during the interview process.
ATS Keywords: Go-To-Market Strategy, Product Marketing, Business Development, Cybersecurity, Market Research, Competitive Analysis, Sales Enablement, Team Leadership, Analytical Skills, Communication Skills, Interpersonal Skills, Customer Segmentation, Buyer Persona Development, Marketing Automation, CRM Platforms
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge to ensure a strong fit for the VP, Marketing position at Trellix.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs, but a strong understanding of marketing automation and CRM platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Partnership
- Customer Empowerment
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing market conditions
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment, where your ideas and input are valued and encouraged?
- Are you comfortable working remotely and managing teams across different time zones?
- Do you have a proven track record of driving market growth and leading high-performing teams in the cybersecurity industry?
ASSUMPTION: Trellix values candidates who are innovative, collaborative, and adaptable, with a strong commitment to driving market growth and empowering customers in the cybersecurity industry.
⚠️ Potential Challenges
- The dynamic nature of the cybersecurity industry may require frequent adjustments to go-to-market strategies and tactics.
- Managing multiple marketing teams and collaborating with cross-functional stakeholders may present unique challenges in communication and coordination.
- The remote work arrangement may require additional effort to build and maintain strong working relationships with team members and stakeholders.
- Balancing the demands of a senior leadership role with the need for strategic thinking and innovation may present challenges in time management and prioritization.
ASSUMPTION: The VP, Marketing role at Trellix offers a unique opportunity to drive market growth and shape the company's go-to-market strategy, but it also presents challenges that require strong leadership, adaptability, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position focuses specifically on the cybersecurity industry and requires a deep understanding of the market, its trends, and customer needs.
- While the role involves managing multiple marketing teams, it also requires a strong strategic mindset and the ability to collaborate effectively with cross-functional stakeholders to drive market expansion and revenue growth.
- Compared to other senior leadership roles in the technology sector, this position offers a unique opportunity to shape the company's go-to-market strategy and drive market growth in the dynamic and evolving cybersecurity industry.
ASSUMPTION: The VP, Marketing role at Trellix is unique in its focus on the cybersecurity industry and the requirement for a strong strategic mindset, making it an attractive opportunity for experienced marketing professionals looking to make a significant impact in a dynamic and growing industry.
📝 Sample Projects
- Developing and implementing a comprehensive go-to-market strategy for a new cybersecurity product, including market research, competitive analysis, and customer segmentation.
- Leading a cross-functional team to launch a major marketing campaign, including messaging, content creation, and channel selection, to drive awareness and adoption of a new cybersecurity solution.
- Conducting a thorough review of Trellix's brand perception and developing a strategic plan to enhance recognition, loyalty, and market position in the competitive cybersecurity landscape.
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the VP, Marketing will be expected to lead and contribute to at Trellix, requiring a strong strategic mindset, leadership skills, and industry knowledge.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Trellix's cybersecurity products and services, and how this role will contribute to its evolution and refinement?
- How does Trellix support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement within the organization?
- Can you provide examples of how Trellix fosters a culture of innovation and collaboration, and how this role will contribute to that culture?
- How does Trellix measure the success of its go-to-market strategies, and what key performance indicators (KPIs) will be used to track progress and assess the impact of this role?
- What are the most significant challenges facing the cybersecurity industry today, and how does Trellix differentiate itself from competitors in addressing these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the opportunities available at Trellix.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in go-to-market strategy, product marketing, and business development within the technology sector, with a strong focus on cybersecurity.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments in driving market growth and leading high-performing teams.
- Research Trellix's company culture and values to demonstrate your fit and enthusiasm for the role during the interview process.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
