🔹 Job Title: Vice President, Marketing Campaigns
🔹 Company: Axos Bank
🔹 Location: San Diego, CA (HQ) with flexibility for Irvine, CA or Los Angeles, CA
🔹 Job Type: On-site (Full-Time)
🔹 Category: Banking & Financial Services
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with potential for hybrid work
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong background in marketing campaigns and team leadership, as well as a solid understanding of the banking industry and regulatory environment.
✅ Working with marketing and business unit leadership to contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs
✅ Developing strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners
✅ Moving campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys)
✅ Conducting ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points
✅ Generating ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains
✅ Ensuring supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences
✅ Becoming a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggesting new sources when applicable
✅ Selecting, monitoring, and adjusting key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling
✅ Regularly reporting business strategy updates and campaign/test results to the broader marketing and business teams. Keeping detailed records of activities, impact, and next steps to inform future initiatives
✅ As needed, drafting audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seeking opportunities for personalization in content
✅ Identifying and communicating opportunities for product and positioning adjustments to the broader marketing team, business, and product management
✅ Understanding, adhering to, and acting as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others
✅ Leading special projects and other marketing initiatives as assigned
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills to successfully lead marketing campaigns and collaborate with cross-functional teams.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns. 3+ years of management experience managing direct reports.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in strategic marketing, campaign management, and team leadership, as well as a solid understanding of the banking industry and regulatory environment.
Salary Range: $130,000.00/Yr. - $150,000.00/Yr. (Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.)
Benefits:
Working Hours: Full-time (40 hours/week) with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is based on industry standards for a Vice President-level role in the banking industry, with consideration for the candidate's experience and location.
Industry: Banking & Financial Services. Axos Bank is a digital-first financial institution offering a range of banking, lending, and investment products and services.
Company Size: 1,001-5,000 employees. As a mid-sized company, Axos offers a blend of structured processes and entrepreneurial spirit, providing opportunities for growth and innovation.
Founded: Axos Bank was founded in 2000 and is headquartered in San Diego, California.
Company Description:
Company Specialties:
Company Website: axosbank.com
ASSUMPTION: As a mid-sized company, Axos offers a blend of structured processes and entrepreneurial spirit, providing opportunities for growth and innovation. Their digital-first approach allows for flexibility and remote work arrangements.
Career Level: Executive-level role reporting directly to the FVP, Consumer Marketing Strategy. This role offers significant influence over marketing strategy and campaign execution across the Consumer Bank.
Reporting Structure: This role will lead a team of marketing specialists, writers, designers, analysts, and channel partners, with the potential to shape culture and grow internal capabilities in digital campaign strategy, execution, and optimization.
Work Arrangement: On-site with flexibility for hybrid work arrangements. This role requires frequent collaboration with cross-functional teams and may involve travel to other Axos Bank offices in Irvine, CA or Los Angeles, CA.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape marketing strategy, lead a high-performing team, and make a tangible impact on the Consumer Bank's success.
Office Type: Axos Bank's headquarters is a modern, collaborative workspace with state-of-the-art technology and amenities to support employee productivity and well-being.
Office Location(s): San Diego, CA (HQ), Irvine, CA, and Los Angeles, CA
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexibility for hybrid work arrangements. This role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Axos Bank's offices provide a modern, collaborative work environment with state-of-the-art technology and amenities to support employee productivity and well-being. The company offers flexibility for hybrid work arrangements and encourages a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Marketing, Campaign Management, Team Leadership, Banking Industry, Regulatory Compliance, Data Analysis, CRM, Marketing Automation, Digital Acquisition, Performance Marketing, Lifecycle Management
ASSUMPTION: Axos Bank's interview process focuses on assessing candidates' strategic thinking, data analysis, leadership, and industry knowledge. Successful candidates will demonstrate a strong understanding of the banking industry and regulatory environment, as well as excellent communication and presentation skills.
ASSUMPTION: Axos Bank utilizes industry-standard tools and technologies to support marketing campaign development, execution, and optimization. Candidates should have experience with CRM, marketing automation, and digital reporting tools, as well as proficiency in Microsoft Office Suite and data analysis software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Axos Bank values candidates who are dynamic, data-driven, innovative, collaborative, and accountable. Successful candidates will demonstrate a strong understanding of the banking industry and regulatory environment, as well as the ability to thrive in a fast-paced, collaborative work environment.
ASSUMPTION: This role presents both opportunities and challenges, requiring candidates to balance multiple projects and deadlines, navigate a complex regulatory environment, and adapt to a dynamic work environment. Successful candidates will demonstrate strong project management, leadership, and communication skills, as well as the ability to thrive in a fast-paced, collaborative work environment.
ASSUMPTION: This role is unique in its focus on digital acquisition, performance marketing, and lifecycle management, as well as its requirement for a deep understanding of the banking industry and regulatory environment. Candidates should have experience in strategic marketing, campaign management, and team leadership, as well as a strong understanding of the banking industry and regulatory environment.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Vice President, Marketing Campaigns role at Axos Bank. Successful candidates will have experience in developing and executing marketing campaigns, conducting market research and analysis, and leading cross-functional teams to achieve business objectives.
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the team's dynamics, and the company's culture. Asking thoughtful questions demonstrates your interest in the position and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.