📌 Core Information
🔹 Job Title: VP, Marketing - Luxury
🔹 Company: Synchrony
🔹 Location: Cincinnati West Chester Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (occasional travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing organization for middle market Jewelry, Fine Art, and fragmented dealer programs
- Developing and implementing marketing strategies to achieve client and merchant business objectives
- Collaborating with business General Manager, sales organization, and partner organizations to drive incremental cardholder growth and card usage
- Leading a team of direct reports and fostering a culture of growth and innovation
- Working in a hybrid environment with occasional travel required
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth and achieve objectives.
📋 Key Responsibilities
✅ Partner with business and client teams to lead, develop, implement, and monitor dynamic annual growth strategies and plans
✅ Lead and develop new client’s financing program value propositions and go-to-market strategies
✅ Establish and develop key relationships at senior levels of client organizations
✅ Understand and incorporate clients’ key business objectives, strategic vision, and marketing calendar into the planning process
✅ Optimize marketing spend and pursue additional funds to meet growth goals
✅ Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
✅ Manage all aspects of the value proposition, including acquisition offers, lifecycle campaigns, loyalty programs, and tracking industry trends, competitor’s, and customer experience metrics
✅ Drive programs to effectively work in a multi-channel environment and ensure digital assets are in place and optimized
✅ Monitor and manage performance of all key credit and marketing metrics vs. plan and assist in the development of the Synchrony Financial planning cycle
✅ Lead and develop a team of direct reports
✅ Bring a curious approach to learning this new client and their consumers
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience
Experience: A minimum of 8 years of marketing experience, preferably in credit card or financial services, including:
- 5 years of growth marketing leadership with exposure to consumer-facing programs and products
- 5 years of experience with developing and delivering financial services products via digital channels
- 5 years of experience in PLCC or general-purpose credit card product management
Required Skills:
- Proven leadership and team management skills
- Strategic planning and execution expertise
- Strong analytical and data-driven decision-making skills
- Excellent communication and stakeholder management skills
- Familiarity with marketing metrics and KPIs
- Ability to travel as needed (~20%)
Preferred Skills:
- Experience with fragmented dealer relationship management and marketing strategies
- Direct-to-consumer product marketing experience with both acquisition and loyalty/lifecycle channels
- Experience using a Customer Data Platform (CDP) to create personalized marketing campaigns
- Ability to diagnose a market and identify growth opportunities
- Ability to build business cases and balance metrics/creativity to influence GM and client C-Suite
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on growth, digital channels, and product management. Experience in the financial services industry is highly preferred.
💰 Compensation & Benefits
Salary Range: $130,000.00 - $210,000.00 USD Annual
Benefits:
- Annual bonus based on individual and company performance
- Competitive benefits package (details not provided)
Working Hours: Full-time, hybrid role with occasional travel required
ASSUMPTION: The salary range provided is based on industry standards for a VP-level marketing role in the financial services sector. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other standard benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer financing and credit services
Company Size: 10,001+ employees (large enterprise)
Founded: Not specified (assumed to be well-established)
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of specialized financing programs, including credit, promotional, and installment lending, as well as savings products and banking services
- The company provides these services through a variety of channels, including online, mobile, and in-store
- Synchrony's mission is to be essential to people's everyday lives by making it easier for them to access their essential needs and everyday wants with consumer financing that works for them
Company Specialties:
- Consumer financing and credit services
- Promotional financing
- Installment lending
- Savings products and banking services
- Online and mobile banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony is a well-established company in the financial services industry, offering a wide range of consumer financing and credit services through various channels. The company's mission and specialties are aligned with its role as a leading provider of consumer financing solutions.
📊 Role Analysis
Career Level: Executive (VP-level)
Reporting Structure: This role reports directly to the business General Manager and collaborates with various teams, including the sales organization and partner organizations
Work Arrangement: Hybrid, with occasional travel required (~20%)
Growth Opportunities:
- Potential to expand the role's scope and influence as the business grows and evolves
- Opportunities to develop and mentor team members, fostering a culture of growth and innovation
- Potential to take on additional responsibilities or special projects as assigned
ASSUMPTION: This role offers significant growth potential, both in terms of the business's expansion and the candidate's personal development and influence within the organization. The hybrid work arrangement provides flexibility and the opportunity to work from various locations while maintaining a strong connection to the team and the company's headquarters.
🌍 Location & Work Environment
Office Type: Hybrid (occasional travel required)
Office Location(s): Cincinnati West Chester Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
Geographic Context:
- Synchrony has multiple office locations across the United States, allowing for flexibility in work arrangements
- The company's headquarters are located in Stamford, Connecticut
- The role may require occasional travel to these and other locations for meetings, events, or client visits
Work Schedule: Full-time, with occasional travel required (~20%)
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work from various locations while maintaining a strong connection to the team and the company's headquarters. Occasional travel is required for meetings, events, or client visits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the business General Manager
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and stakeholder management skills
- Industry knowledge and marketing expertise
- Cultural fit and alignment with Synchrony's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and marketing strategies
- Research Synchrony's company culture, values, and mission to demonstrate your cultural fit and alignment
- Be prepared to discuss your approach to data-driven decision-making and optimizing marketing spend
ATS Keywords: Marketing Leadership, Growth Marketing, Digital Channels, Product Management, Data Analysis, Customer Data Platform, Relationship Management, Consumer Marketing, Loyalty Programs, Campaign Creation, Market Diagnosis, Business Case Development, Performance Monitoring, Team Development, Cross-Functional Collaboration, Strategic Planning, Insights Generation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise. Demonstrating a strong cultural fit and alignment with Synchrony's values and mission will be essential for success in this role.
🛠️ Tools & Technologies
- Customer Data Platform (CDP) for creating personalized marketing campaigns
- Marketing automation and analytics tools for tracking performance and optimizing campaigns
- Project management and collaboration tools for team communication and task tracking
- Data visualization and business intelligence tools for data-driven decision-making
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards. However, a strong focus on data-driven decision-making and marketing automation is expected.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Collaborate to Win
- Innovate and Adapt
Work Style:
- Data-driven and analytical approach to marketing strategies and decision-making
- Collaborative and cross-functional teamwork
- Agile and adaptable to changing market conditions and business priorities
- Strong leadership and mentoring skills
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do you balance metrics and creativity to influence GM and client C-Suite?
- How do you diagnose and stop work processes with low ROI, as well as elevate high ROI initiatives?
- How do you approach learning a new client and their consumers, and how do you apply this knowledge to drive business growth?
ASSUMPTION: Synchrony values a data-driven, collaborative, and adaptable work style, with a strong focus on continuous learning and professional development. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Occasional travel requirements (~20%) may present challenges for candidates who prefer a fully remote work arrangement
- The role may require working with multiple teams and stakeholders, which can be challenging to manage and coordinate
- The dynamic nature of the role may present challenges in balancing multiple priorities and shifting business objectives
- The competitive nature of the financial services industry may present challenges in driving business growth and achieving objectives
ASSUMPTION: While this role offers significant growth potential and a challenging work environment, candidates should be aware of the potential challenges and ensure they are comfortable with the role's requirements and expectations.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury client marketing within the financial services industry
- Similar roles may include VP, Marketing - Consumer Finance or VP, Product Management - Credit Services, but with a broader scope and less focus on luxury clients
- Career paths for this role may include progression to Senior Vice President or Chief Marketing Officer within the financial services industry
ASSUMPTION: This role is unique in its focus on luxury client marketing within the financial services industry, offering a specialized and challenging opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new luxury client, including value proposition, go-to-market strategy, and acquisition campaigns
- Optimizing marketing spend and pursuing additional funds to meet growth goals for an existing luxury client
- Managing a team to execute a multi-channel marketing campaign, including digital assets and in-store promotions, to drive customer engagement and loyalty
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team leadership aspects of the role, requiring strong marketing expertise, data-driven decision-making, and effective communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does the business General Manager support the marketing team's efforts to drive business growth and achieve objectives?
- What is the team structure and dynamic, and how does this role fit within the organization?
- How does the company approach marketing strategy and execution, and how does this role contribute to that process?
- What are the key priorities for the first 90 days in this role, and how can I best prepare for success?
- How does the company support the professional development and growth of its marketing team members?
ASSUMPTION: Asking these questions will help candidates better understand the role's dynamics, expectations, and opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and marketing strategies
- Research Synchrony's company culture, values, and mission to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
