📌 Core Information
🔹 Job Title: VP, Marketing - Luxury
🔹 Company: Synchrony
🔹 Location: Cincinnati West Chester Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing organization for middle market Jewelry, Fine Art, and fragmented dealer programs
- Developing and implementing marketing strategies to achieve client and merchant business objectives
- Collaborating cross-functionally with business, sales, and partner organizations
- Driving incremental cardholder growth and card usage
- Leading and developing a team of direct reports
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing strategies and tactics within the financial services industry.
📋 Key Responsibilities
✅ Lead, develop, implement, and monitor dynamic annual growth strategies and plans in collaboration with business and client teams
✅ Lead and develop new client’s financing program value propositions and go-to-market strategies
✅ Establish and develop key relationships at senior levels of client organizations
✅ Understand and incorporate clients’ key business objectives, strategic vision, and marketing calendar into planning processes
✅ Optimize marketing spend and pursue additional funds to meet growth goals
✅ Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
✅ Manage all aspects of the value proposition, including acquisition offers, lifecycle campaigns, loyalty programs, and tracking industry trends
✅ Drive programs to effectively work in a multi-channel environment and ensure digital assets are in place and optimized
✅ Monitor and manage performance of all key credit and marketing metrics vs. plan and assist in the development of the Synchrony Financial planning cycle
✅ Lead and develop a team of direct reports
✅ Bring a curious approach to learning this new client and their consumers
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience
Experience: A minimum of 8 years of marketing experience, preferably in credit card or financial services, including:
- 5 years of growth marketing leadership with exposure to consumer-facing programs and products
- 5 years of experience with developing and delivering financial services products via digital channels
- 5 years of experience in PLCC or general-purpose credit card product management
Required Skills:
- Marketing leadership
- Growth marketing
- Digital marketing
- Product management
- Data analysis
- Customer relationship management
- Loyalty programs
- Market diagnosis
- Business case development
- Cross-functional collaboration
- Client relationship management
- Performance monitoring
- Team development
- Consumer insights
- Multi-channel marketing
- Financial services products
Preferred Skills:
- Experience with fragmented dealer relationship management and marketing strategies
- Direct-to-consumer product marketing experience with both acquisition and loyalty/lifecycle channels
- Ability to use a Customer Data Platform (CDP) to collect and unify customer data across various channels
- Ability to diagnose and stop low ROI work processes and elevate high ROI initiatives
ASSUMPTION: Candidates with a strong background in marketing, particularly within the financial services industry, and a proven track record of driving growth and leading teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $130,000.00 - $210,000.00 USD Annual
Benefits:
- Annual bonus based on individual and company performance
- Market-based salary adjustments for CA, NY Metro, and Seattle
Working Hours: 40 hours per week, with the ability to travel as needed (~20%)
ASSUMPTION: The salary range provided is based on industry standards for a VP-level marketing role within the financial services sector. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically consumer financing and payments
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: Synchrony was founded in 1932 as a division of General Electric and became a standalone company in 2014
Company Description:
- Synchrony is a leading consumer financial services company offering a wide range of specialized financing programs, including credit, promotional, and installment lending, as well as savings products
- The company partners with a large and diverse group of national and regional retailers, including over 350,000 merchant locations across the United States and Canada
- Synchrony also offers private label credit cards, co-branded credit cards, and loyalty programs through various partners
Company Specialties:
- Consumer financing
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony's extensive network of partners and diverse product offerings provide a dynamic and challenging work environment with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive (VP) level, reporting directly to the General Manager of the Lifestyle Business Team
Reporting Structure: This role will have direct reports and will collaborate with various teams, including business, sales, and partner organizations
Work Arrangement: Hybrid, with the ability to work remotely and the expectation to commute to the nearest office for in-person engagement activities
Growth Opportunities:
- Potential to expand the role's scope and impact as the business grows and evolves
- Opportunities to develop and mentor direct reports, fostering a high-performing team
- Potential to take on additional responsibilities or move into other leadership roles within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the business and advance their career within a large and established organization.
🌍 Location & Work Environment
Office Type: Hybrid, with the ability to work remotely and the expectation to commute to the nearest office for in-person engagement activities
Office Location(s): Cincinnati West Chester Site, Charlotte (Ballantyne) Site, Stamford Remote CT, Chicago Site, Kansas City Remote KS
Geographic Context:
- Cincinnati, OH: A mid-sized city with a cost of living slightly below the national average, offering a mix of urban and suburban living options
- Charlotte, NC: A major city with a growing job market and a cost of living slightly above the national average, offering a mix of urban and suburban living options
- Stamford, CT: A suburban city with a high cost of living, located near New York City, offering easy access to urban amenities and cultural attractions
- Chicago, IL: A major city with a diverse economy and a cost of living slightly above the national average, offering a mix of urban and suburban living options
- Kansas City, KS: A mid-sized city with a cost of living below the national average, offering a mix of urban and suburban living options
Work Schedule: Full-time, with the ability to work remotely and the expectation to commute to the nearest office for in-person engagement activities as needed
ASSUMPTION: The hybrid work arrangement and multiple office locations provide flexibility and convenience for employees, allowing them to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Marketing expertise and industry knowledge
- Cultural fit and alignment with Synchrony's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and growth initiatives in detail
- Research Synchrony's business and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Marketing leadership, growth marketing, digital marketing, product management, data analysis, customer relationship management, loyalty programs, market diagnosis, business case development, cross-functional collaboration, client relationship management, performance monitoring, team development, consumer insights, multi-channel marketing, financial services products
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- Customer Data Platform (CDP)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The tools and technologies required for this role are standard within the marketing industry and can be learned or adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in all aspects of the business
- Collaborative: Working together to achieve common goals and drive success
- Inclusive: Fostering a diverse and inclusive work environment where everyone feels valued and respected
- Agile: Embracing change and adapting quickly to new challenges and opportunities
- Accountable: Taking ownership and responsibility for our actions and their outcomes
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and cross-functional teamwork
- Results-oriented and focused on driving growth and achieving business objectives
- Adaptable and able to thrive in a dynamic and evolving work environment
- Strong leadership and mentoring skills
Self-Assessment Questions:
- How do you approach diagnosing a market and identifying growth opportunities?
- Can you provide an example of a time when you had to stop a low ROI work process and elevate a high ROI initiative?
- How do you balance metrics and creativity to influence senior leadership and drive business decisions?
ASSUMPTION: Candidates who align with Synchrony's values and work style, and who can demonstrate their ability to thrive in a dynamic and collaborative work environment, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing short-term tactical needs with long-term strategic goals
- Adapting to a dynamic and evolving business environment
- Developing and implementing marketing strategies in a highly competitive industry
- Managing a team with diverse skills and backgrounds, and fostering a high-performing culture
ASSUMPTION: The challenges associated with this role require a strategic and adaptable mindset, strong leadership skills, and the ability to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the luxury market within the financial services industry, requiring a deep understanding of high-net-worth consumers and their preferences
- Compared to other marketing leadership roles, this position offers a unique opportunity to drive growth and innovation within a niche market segment
- Career path for this role may include progression into senior marketing leadership positions or other executive-level roles within the organization
ASSUMPTION: The unique focus on the luxury market and the opportunity to drive growth and innovation within a niche market segment make this role an attractive and challenging opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to acquire high-net-worth consumers for a luxury jewelry brand
- Conducting market research and analysis to identify trends and opportunities within the fine art market
- Collaborating with fragmented dealer partners to develop and execute co-branded marketing campaigns that drive incremental cardholder growth and card usage
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives the successful candidate may be expected to lead and contribute to within this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing organization and the company's overall strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing leaders?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interviews by practicing common marketing scenarios and developing your responses
- Research Synchrony's business and industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
