📌 Core Information
🔹 Job Title: VP, Marketing Planning and Operations
🔹 Company: Vizient
🔹 Location: Irving, TX 75062 Vizient Corporate HQ
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing excellence through process optimization and performance measurement
- Overseeing integrated planning and resource allocation for high-impact programs
- Providing strategic counsel to the Chief Marketing Officer
- Fostering collaboration across marketing, finance, strategy, IT, and executive stakeholders
ASSUMPTION: This role requires a high level of strategic thinking and operational excellence to drive marketing performance and enable scalable growth.
📋 Key Responsibilities
✅ Define and implement a standardized planning methodology with quarterly calibration sessions
✅ Evaluate current spend ratios against industry benchmarks and develop a flexible reallocation framework
✅ Create a continuous improvement roadmap and establish a cross-functional feedback loop
✅ Lead cross-functional program governance and standardize project management methodologies
✅ Oversee key operational processes in partnership with cross-functional teams
✅ Develop AI-driven learning pathways and establish an internal mentorship network
✅ Provide strategic counsel to the Chief Marketing Officer and lead cross-functional initiatives
✅ Manage cross-functional initiatives, enhance communication and culture, and drive employee engagement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills to drive results.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Finance, or a related field preferred; MBA or relevant advanced degree strongly desired.
Experience: 10 or more years of progressive experience in marketing operations, planning, or strategy required.
Required Skills:
- Proven experience in driving operational efficiency, strategic planning, and performance measurement
- Deep understanding of marketing planning cycles, campaign performance analysis, budget management, and organizational goal alignment
- Strong experience implementing and managing marketing technology platforms and data governance best practices
- Exceptional leadership and team development skills with a track record of building high-performing operations teams
- Advanced analytical capabilities, with the ability to interpret complex data and translate insights into strategic recommendations
- Strong verbal and written communication skills, including the ability to present to executive leadership and influence decision-making
- Proficient in financial modeling, forecasting, and resource planning to support marketing performance and ROI optimization
Preferred Skills:
- Experience in change management and navigating complex organizational dynamics
- Willingness to travel
ASSUMPTION: This role requires a well-rounded marketing professional with a strong operational background and proven experience driving strategic initiatives.
💰 Compensation & Benefits
Salary Range: Vizient has not provided a salary range for this position. According to industry standards, a VP-level marketing role in the Dallas-Fort Worth area typically ranges from $180,000 to $250,000 per year, depending on experience and qualifications.
Benefits:
- Comprehensive benefits plan
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Vizient operates in the healthcare industry, specifically focusing on performance improvement, analytics, and advisory services for acute care providers.
Company Size: Vizient is a mid-sized company with 1,001-5,000 employees, providing a large, matrixed organizational structure with diverse opportunities for growth and collaboration.
Founded: Vizient was founded in 2015, following the merger of VHA Inc. and University HealthSystem Consortium (UHC).
Company Description:
- Vizient is the nation's largest health care performance improvement company, serving more than 50% of the nation's acute care providers, including 97% of academic medical centers, and more than 20% of ambulatory care providers.
- Vizient provides expertise, analytics, and advisory services, as well as a contract portfolio representing more than $130 billion in annual purchasing volume.
- Vizient's solutions and services improve the delivery of high-value care by aligning cost, quality, and market performance.
Company Specialties:
- Analytics
- Consulting
- Contracting
- Performance Improvement
- Revenue Cycle Management
- Supply Chain
- Healthcare Quality
Company Website: http://www.vizientinc.com
ASSUMPTION: Vizient's extensive experience and market presence in the healthcare industry provide a strong foundation for driving marketing excellence in this role.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The VP, Marketing Planning and Operations will oversee cross-functional teams, including marketing operations, planning, and strategy, as well as other marketing functions as needed.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed. The position requires a presence in the Irving, TX office for collaboration and meetings.
Growth Opportunities:
- Potential advancement to Chief Marketing Officer or other executive roles within Vizient or the broader healthcare industry
- Expanding influence and impact within Vizient's marketing function and across the organization
- Developing expertise in healthcare industry trends and best practices
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Vizient's marketing strategy and performance.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): Irving, TX 75062 Vizient Corporate HQ
Geographic Context:
- Irving, TX is a suburb of Dallas, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas.
- The Dallas-Fort Worth area has a thriving job market, with numerous opportunities in healthcare, technology, and other industries.
- The region offers a diverse range of cultural attractions, including museums, sports teams, and outdoor recreation.
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: The Irving, TX location provides a convenient and comfortable work environment, with easy access to amenities and a strong job market for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Operational excellence and process improvement expertise
- Cross-functional collaboration and communication skills
- Leadership and team development abilities
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Vizient's company culture and industry trends to demonstrate your enthusiasm and knowledge
ATS Keywords: Marketing Operations, Strategic Planning, Performance Measurement, Budget Management, Data Governance, Change Management, Analytical Skills, Collaboration, Leadership, Employee Engagement, Process Improvement, Resource Allocation, Project Management, Communication, Mentorship, Agile Decision-Making
ASSUMPTION: Vizient's interview process is designed to assess candidates' strategic thinking, operational excellence, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., CRM, MAP, analytics tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
- Financial modeling and forecasting tools (e.g., Excel, Google Sheets)
ASSUMPTION: Vizient uses a variety of tools and technologies to support marketing operations, planning, and strategy, and candidates should be comfortable working with these platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and agile
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Vizient's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a large, matrixed organization with diverse stakeholders, and how have you navigated complex organizational dynamics in the past?
- What is your preferred work style, and how does it align with Vizient's work environment and the requirements of this role?
ASSUMPTION: Vizient values candidates who demonstrate a strong cultural fit, with a focus on patient-centered care, innovation, collaboration, accountability, and respect.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with diverse stakeholders and competing priorities
- Balancing strategic planning and operational excellence in a dynamic and evolving business environment
- Managing cross-functional teams and fostering collaboration across marketing, finance, strategy, IT, and executive stakeholders
- Adapting to changes in the healthcare industry and regulatory landscape
ASSUMPTION: This role presents unique challenges that require a strong, adaptable leader with excellent communication, collaboration, and strategic thinking skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on operational excellence and process improvement, requiring a unique blend of strategic and tactical skills
- Vizient's extensive experience and market presence in the healthcare industry provide a strong foundation for driving marketing excellence, but also present unique challenges and opportunities
- This role offers significant growth potential, with the opportunity to advance to executive-level positions within Vizient or the broader healthcare industry
ASSUMPTION: This role is distinct from other marketing positions, requiring a unique skill set and experience background to succeed in the Vizient organization.
📝 Sample Projects
- Developing and implementing a standardized planning methodology for Vizient's marketing function
- Conducting a comprehensive review of Vizient's marketing spend and developing a flexible reallocation framework to support agile decision-making
- Leading a cross-functional initiative to enhance communication and culture within Vizient's marketing department
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the VP, Marketing Planning and Operations role, requiring a strong blend of skills and experience to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing planning cycles and how this role will contribute to their improvement?
- How does Vizient's marketing function collaborate with other departments, such as finance, strategy, IT, and executive stakeholders, and what are the key priorities for this role in terms of cross-functional collaboration?
- What are the most significant challenges facing Vizient's marketing department, and how can this role address them to drive marketing excellence?
- How does Vizient support the professional development and growth of its marketing team members, and what opportunities exist for growth and advancement in this role?
- What is the expected work-life balance for this role, and how does Vizient support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess Vizient's marketing strategy, organizational dynamics, and cultural fit, providing valuable insights into the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, operational excellence, and cross-functional collaboration abilities
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result), focusing on your experience in marketing operations, planning, and strategy
- Research Vizient's company culture and industry trends to demonstrate your enthusiasm and knowledge, and prepare thoughtful questions to ask during the interview process
- Follow up with Vizient after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
