VP, Marketing Planning and Operations

📌 Core Information

🔹 Job Title: VP, Marketing Planning and Operations

🔹 Company: Vizient

🔹 Location: Irving, Texas

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing excellence through integrated planning and operational governance
• Optimizing processes and establishing performance measurement frameworks
• Overseeing high-impact programs and resource allocation
• Providing strategic counsel to the Chief Marketing Officer

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.

📋 Key Responsibilities

✅ Define and implement a standardized planning methodology, including quarterly calibration sessions

✅ Evaluate current spend ratios, conduct variance analysis, and develop a flexible reallocation framework

✅ Create a continuous improvement roadmap and establish a cross-functional feedback loop

✅ Lead cross-functional program governance, standardize project management methodologies, and ensure consistency and quality across initiatives

✅ Oversee integrated planning, risk management, and resource allocation for multiple high-impact programs

✅ Develop AI-driven learning pathways and establish an internal mentorship network

✅ Provide strategic counsel to the Chief Marketing Officer and lead cross-functional initiatives

✅ Manage cross-functional initiatives, foster communication and culture, and lead efforts in employee engagement and performance management

✅ Oversee key operational processes in partnership with cross-functional teams

ASSUMPTION: This role involves a high degree of strategic planning, process improvement, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Finance, or a related field preferred; MBA or relevant advanced degree strongly desired

Experience: 10 or more years of progressive experience in marketing operations, planning, or strategy required

Required Skills:

• Proven experience in driving operational efficiency, strategic planning, and performance measurement within a marketing or commercial function in a large, matrixed organization
• Deep understanding of marketing planning cycles, campaign performance analysis, budget management, and organizational goal alignment
• Strong experience implementing and managing marketing technology platforms and data governance best practices
• Demonstrated ability to lead business process improvements and scalable infrastructure development for marketing teams
• Exceptional leadership and team development skills with a track record of building high-performing operations teams
• Skilled at fostering collaboration across marketing, finance, strategy, IT, and executive stakeholders to ensure alignment and execution of strategic goals
• Experienced in change management and navigating complex organizational dynamics
• Advanced analytical capabilities, with the ability to interpret complex data and translate insights into strategic recommendations
• Strong verbal and written communication skills, including the ability to present to executive leadership and influence decision-making
• Proficient in financial modeling, forecasting, and resource planning to support marketing performance and ROI optimization

Preferred Skills:

• Willingness to travel

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong analytical mindset, excellent communication skills, and proven experience in marketing operations or strategy.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a VP-level marketing role with 10+ years of experience in the healthcare industry)

Benefits:

• Comprehensive benefits plan (details available on the Vizient careers website)
• Incentive eligibility

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range is estimated based on industry standards for a VP-level marketing role in the healthcare industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Vizient operates in the healthcare industry, focusing on hospitals and health care quality. The company serves more than 50% of the nation's acute care providers, including 97% of academic medical centers.

Company Size: Vizient has 1,001-5,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse projects but may also present more complex organizational dynamics.

Founded: Vizient was founded in 2015 through the combination of VHA Inc., University HealthSystem Consortium (UHC), and Provista.

Company Description:

• Vizient is the nation's largest health care performance improvement company, serving more than 50% of the nation's acute care providers
• The company provides expertise, analytics, and advisory services, as well as a contract portfolio representing more than $130 billion in annual purchasing volume
• Vizient's solutions and services improve the delivery of high-value care by aligning cost, quality, and market performance

Company Specialties:

• Analytics
• Consulting
• Contracting
• Performance Improvement
• Revenue Cycle Management
• Supply Chain
• Healthcare Quality

Company Website: Vizient

ASSUMPTION: Vizient's focus on healthcare performance improvement requires candidates to have a strong understanding of the healthcare industry and its unique challenges.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer. It offers significant strategic influence and the opportunity to drive marketing excellence across the organization.

Reporting Structure: The VP, Marketing Planning and Operations reports directly to the Chief Marketing Officer and oversees cross-functional teams responsible for marketing operations, planning, and performance measurement.

Work Arrangement: This role is on-site, with a typical workweek of Monday to Friday, 9:00 AM to 5:00 PM. However, flexibility may be required based on business needs and project timelines.

Growth Opportunities:

• As a strategic role, this position offers opportunities to influence marketing strategy and contribute to the company's overall success
• The role may evolve and expand based on the company's growth and changing market conditions
• Vizient's size and industry provide ample opportunities for career progression within the marketing function or across other departments

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong analytical mindset, excellent communication skills, and proven experience in marketing operations or strategy.

🌍 Location & Work Environment

Office Type: Vizient's headquarters is a corporate office environment, offering a professional and collaborative work setting.

Office Location(s): 290 E. John Carpenter Frwy., Irving, Texas 75062, US

Geographic Context:

• Irving, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living options
• The area has a humid subtropical climate, with hot summers and mild winters
• Irving is home to several Fortune 500 companies and offers a diverse range of cultural, recreational, and entertainment opportunities

Work Schedule: The typical work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and project timelines.

ASSUMPTION: Candidates should be comfortable working in an on-site, corporate office environment and be willing to travel as needed for business purposes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical capabilities and data-driven decision-making
• Cross-functional collaboration and stakeholder management
• Leadership and team development skills
• Adaptability and resilience in the face of change

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Vizient's business and the healthcare industry in your application materials
• Prepare examples of your strategic planning, process improvement, and cross-functional collaboration experiences
• Be ready to discuss your approach to data analysis, performance measurement, and driving operational efficiency

ATS Keywords: Marketing Operations, Strategic Planning, Performance Measurement, Budget Management, Data Governance, Change Management, Analytical Skills, Collaboration, Leadership, Employee Engagement, Process Improvement, Resource Allocation, Mentorship, Communication, Financial Modeling

ASSUMPTION: Vizient's application process may include assessments or case studies to evaluate candidates' strategic thinking, analytical skills, and problem-solving abilities.

🛠️ Tools & Technologies

• Marketing technology platforms (e.g., CRM, MAP, analytics tools)
• Data visualization and business intelligence tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA, Microsoft Project)
• Financial modeling and forecasting tools (e.g., Excel, Google Sheets)

ASSUMPTION: Candidates should have experience with marketing technology platforms, data visualization tools, and project management software. Familiarity with financial modeling and forecasting tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Collaboration
• Innovation
• Excellence

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex data to drive strategic decisions?
• Are you comfortable working in a matrixed organization and collaborating with cross-functional teams?
• Do you possess strong leadership skills and enjoy developing and mentoring team members?
• Are you adaptable and resilient in the face of change, and do you embrace new challenges as opportunities for growth?

ASSUMPTION: Vizient's culture values data-driven decision-making, collaboration, and continuous improvement. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to embrace change and drive innovation.

⚠️ Potential Challenges

• Navigating a large, matrixed organization with complex reporting structures
• Balancing strategic planning with day-to-day operational responsibilities
• Managing multiple high-impact programs simultaneously
• Adapting to changes in the healthcare industry and regulatory environment
• Ensuring alignment and execution of strategic goals across multiple teams and functions

ASSUMPTION: Given the strategic nature of this role, candidates should be comfortable working in a complex organizational environment and be adept at navigating change and managing multiple priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing planning, operations, and performance measurement within the healthcare industry
• Similar roles in other industries may have a broader focus on marketing strategy or may not require the same level of industry-specific knowledge
• Career progression in this role may lead to Chief Marketing Officer or other executive-level positions within Vizient or similar organizations

ASSUMPTION: Candidates should have a strong understanding of the unique challenges and opportunities presented by the healthcare industry and be eager to apply their skills and experience in this context.

📝 Sample Projects

• Developing a comprehensive marketing planning methodology and implementing it across multiple teams
• Conducting a thorough analysis of marketing spend ratios and reallocating resources to optimize ROI
• Leading a cross-functional team to improve a key marketing process, resulting in a 20% reduction in cycle time and a 15% increase in efficiency

ASSUMPTION: Candidates should have experience with strategic planning, process improvement, and cross-functional collaboration in a marketing or related context.

❓ Key Questions to Ask During Interview

• Can you describe the current state of marketing planning and operations at Vizient, and how this role will drive improvement?
• How does Vizient support the professional development and career growth of its marketing team members?
• What are the most significant challenges facing the marketing function at Vizient, and how can this role address them?
• How does Vizient measure the success of its marketing initiatives, and how will this role contribute to improving those metrics?
• What is the typical work-life balance for someone in this role, and how does Vizient support work-life balance for its employees?

ASSUMPTION: Candidates should be prepared to ask thoughtful, strategic questions that demonstrate their understanding of Vizient's business and their eagerness to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning, process improvement, and cross-functional collaboration experiences
• Be ready to discuss your approach to data analysis, performance measurement, and driving operational efficiency
• Follow up with Vizient's hiring team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.