VP Marketing (Remote)

📌 Core Information

🔹 Job Title: VP Marketing (Remote)

🔹 Company: Qualio

🔹 Location: North America

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing during a significant growth phase
• Launching compliance intelligence capabilities
• Scaling the go-to-market engine
• Establishing the company as a category leader in compliance acceleration

ASSUMPTION: This role requires a strategic and execution-focused leader with a proven track record in B2B SaaS marketing to drive growth and establish Qualio's leadership in the compliance acceleration space.

📋 Key Responsibilities

✅ Lead the positioning evolution from QMS tool to compliance intelligence platform

✅ Drive successful launch of breakthrough compliance capabilities

✅ Create compelling messaging that resonates with next-gen life sciences companies

✅ Build sales enablement materials that accelerate deal velocity

✅ Own end-to-end pipeline generation strategy and execution

✅ Scale high-quality lead generation to support aggressive growth

✅ Optimize conversion across the entire buyer journey

✅ Build predictable, measurable demand generation systems

✅ Establish Qualio as the definitive leader in compliance intelligence

✅ Drive thought leadership that outperforms industry benchmarks

✅ Maintain competitive intelligence and achieve leading win rates

✅ Shape industry conversations through authentic, technical content

✅ Build and lead a high-performing marketing team

✅ Evaluate and optimize current marketing team structure

✅ Implement coaching and development programs

✅ Create clear accountability frameworks

ASSUMPTION: The ideal candidate will have experience leading marketing functions in B2B SaaS, with a strong focus on revenue growth, product marketing, and team development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 7+ years leading marketing functions in B2B SaaS, with a proven track record of driving significant ARR growth through marketing

Required Skills:

• Proven scale in leading marketing functions in B2B SaaS
• Revenue focus with a track record of driving significant ARR growth
• Team leadership with experience building and developing high-performing teams
• Product marketing success launching new products in technical markets
• Industry adaptability with the ability to quickly master complex, regulated industries

Preferred Skills:

• Experience in the life sciences industry
• Background in AI or machine learning technologies
• Familiarity with GRC (Governance, Risk, and Compliance) market

ASSUMPTION: While experience in the life sciences industry is not required, it would be beneficial for the ideal candidate to have some familiarity with the sector.

💰 Compensation & Benefits

Salary Range: $200,000 - $250,000 USD (Based on industry standards for a VP Marketing role in a growth-stage SaaS company)

Benefits:

• Market-rate base salary + performance-based bonus
• Significant equity participation in high-growth company
• Comprehensive health, dental, and vision coverage
• Matching 401(k) with immediate vesting
• Unlimited PTO with strong encouragement to use it
• Home office allowance
• Annual team meetups and collaboration budget
• 12 weeks paid parental leave
• Professional development budget

Working Hours: Full-time, with flexible hours and a remote-first culture

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP Marketing role in a growth-stage SaaS company. The final offer will depend on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Life Sciences Software, specifically Quality Management Systems (QMS) and Compliance Intelligence

Company Size: 51-200 employees (Mid-sized, with a growth-stage mindset)

Founded: 2012 (Over a decade of experience in the life sciences industry)

Company Description:

• Qualio is a cloud-based quality management software system designed for life science companies
• Empowers medical device, pharmaceutical, biotech, and contract organizations to get to market faster, boost revenue, and cut risk
• Over 650+ companies in 80 countries use Qualio to embed and automate GxP, FDA, and ISO compliance

Company Specialties:

• Life Science
• Medical Device
• Therapeutics
• Software as Medical Device
• Pharmaceuticals
• BioTechnology
• Cannabis
• Contract Research Organizations
• Quality Management
• ISO
• SaaS
• SaMD
• Tx
• Dx
• CRO
• Electronic QMS
• eQMS
• FDA
• GxP
• Design Control
• Regulatory Compliance
• Risk Management
• FDA 510(k)
• Document Control
• ISO 13485
• ISO 14971
• FDA 21 CFR Part 820
• ISO 14155
• EQMS
• Risk Management
• Medical Device QMS
• Pharmaceutical QMS
• Document Control Software
• Therapeutic QMS

Company Website: qualio.com

ASSUMPTION: Qualio is a well-established company in the life sciences software industry, with a strong focus on quality management systems and compliance intelligence.

📊 Role Analysis

Career Level: Executive (VP-level role)

Reporting Structure: Reports directly to the CEO, with cross-functional partnerships with sales, product, and other teams

Work Arrangement: Remote (US only), with annual team meetups and collaboration budget

Growth Opportunities:

• Potential to shape the company's positioning and strategy in collaboration with the CEO
• Ability to grow the marketing team and develop team members' careers
• Opportunity to expand the role's scope as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Remote-first, with annual team meetups

Office Location(s): San Francisco, California, USA; Dublin, Ireland

Geographic Context:

• North America: Qualio's primary market, with a focus on the United States
• Europe: A growing market, with a presence in Dublin, Ireland
• Global: Over 650 customers in 80 countries, with potential for further international expansion

Work Schedule: Full-time, with flexible hours and unlimited PTO

ASSUMPTION: The remote-first work environment allows for greater flexibility and work-life balance, while annual team meetups foster a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and other team members
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and execution excellence
• Cross-functional partnership and collaboration skills
• Data-driven approach and decision-making
• Ownership mentality and accountability
• Cultural alignment with Qualio's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, with a focus on revenue growth, product marketing, and team development
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Qualio's industry, products, and competitors to demonstrate your knowledge and understanding of the role
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing Leadership, Product Marketing, Team Development, Growth Marketing, Strategic Thinking, Execution Excellence, Cross-Functional Partnership, Data-Driven, Ownership Mentality, Cultural Alignment, Revenue Focus, Industry Adaptability, Thought Leadership, Competitive Intelligence, Sales Enablement, Lead Generation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution excellence, cross-functional partnership, data-driven approach, ownership mentality, and cultural alignment with Qualio's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• SEO and content marketing tools (e.g., Google Analytics, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Web analytics and heatmapping tools (e.g., Google Analytics, Hotjar)
• Customer relationship management software (e.g., Zendesk, Freshdesk)
• Product marketing software (e.g., ProductPlan, Productboard)

ASSUMPTION: The ideal candidate will have experience with marketing automation, CRM, project management, SEO, and other relevant tools for B2B SaaS marketing.

👔 Cultural Fit Considerations

Company Values:

• Drive Impact: 5x results through bold, high-leverage actions
• Champion Customers: Obsess over removing obstacles and delivering value
• Stay Curious: Voraciously learn and integrate new ideas
• Win Together: Prioritize collective success over individual recognition

Work Style:

• Remote-first, with a focus on results and accountability
• Data-driven, with a strong emphasis on metrics and customer insights
• Collaborative, with a focus on cross-functional partnership and teamwork
• Fast-paced, with a growth-stage mindset and a bias towards action

Self-Assessment Questions:

• How do you drive impact through bold, high-leverage actions in a remote work environment?
• How do you champion customers and deliver value in a complex, regulated industry?
• How do you stay curious and integrate new ideas in a fast-paced, growth-stage company?
• How do you win together and prioritize collective success in a remote, cross-functional team?

ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Qualio's values and work style, with a focus on driving impact, championing customers, staying curious, and winning together.

⚠️ Potential Challenges

• Managing a remote team with a strong focus on accountability and results
• Navigating a complex, regulated industry with a data-driven approach
• Balancing strategic thinking with execution excellence in a fast-paced, growth-stage environment
• Establishing Qualio as the definitive leader in compliance intelligence in a competitive market

ASSUMPTION: The ideal candidate will have experience overcoming these challenges in a B2B SaaS marketing role, with a proven track record of driving growth and establishing category leadership.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product marketing and thought leadership in a complex, regulated industry
• Compared to other VP Marketing roles, this position offers significant growth opportunities and the chance to shape the company's positioning and strategy
• Career path comparison: This role provides a clear path to advancement, with the potential to grow into a CMO or other executive-level position as the company continues to expand

ASSUMPTION: This role is unique in its focus on compliance intelligence and its potential for growth and advancement within the company.

📝 Sample Projects

• Launching a new compliance intelligence capability, including market research, positioning, messaging, and go-to-market strategy
• Developing a thought leadership content strategy, including blog posts, whitepapers, webinars, and industry events
• Building and optimizing a high-performing marketing funnel, including lead generation, nurturing, and conversion
• Conducting a competitive analysis and developing a go-to-market strategy to achieve leading win rates

ASSUMPTION: These sample projects reflect the strategic, execution-focused, and cross-functional nature of the VP Marketing role at Qualio.

❓ Key Questions to Ask During Interview

• How does Qualio plan to differentiate itself in the compliance intelligence space, and what role will marketing play in achieving this?
• How does the CEO envision the marketing team's structure and growth in the next 12-24 months?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Qualio support the professional development and growth of its marketing team members?
• What is the company's approach to diversity, equity, and inclusion, and how does this translate to the marketing team's composition and culture?

ASSUMPTION: These key questions will help the candidate assess the role's strategic fit, growth potential, and cultural alignment with Qualio.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing, with a focus on revenue growth, product marketing, and team development
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Qualio's industry, products, and competitors to demonstrate your knowledge and understanding of the role
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.