📌 Core Information
🔹 Job Title: VP, Media-Video Activation
🔹 Company: VaynerMedia LLC
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading client strategy and investments for the agency’s video practice
- Overseeing operations and fostering client relationships
- Managing a full-service agency team
- Ensuring high-quality execution of video activation projects
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep knowledge of the video advertising landscape.
📋 Key Responsibilities
✅ Act as thought-leader and advisor on linear and emerging TV trends
✅ Lead check-ins with key account and media internal counterparts
✅ Develop and deliver sophisticated media investment strategies
✅ Help lead negotiations with direct-TV/CTV IO vendors
✅ Act as the key contact for client and platform/network/app partners
✅ Help create video media strategy plans and provide strategic guidance
✅ Collaborate across agency disciplines to craft omnichannel media strategies
✅ Establish internal policies and POVs on agency partnerships and the video media landscape
✅ Provide thought leadership around how this speciality unit of the agency’s Investment business should be run
✅ Manage up to senior agency leadership corresponding to crucial aspects of a client’s business
✅ Work to proactively bring new/emerging innovative opportunities to teams
✅ Forge select client relationships and maintain account health
✅ Work in conjunction with HR to teach, engage, and grow direct reports
ASSUMPTION: This role involves a mix of strategic planning, client management, and team leadership, with a focus on driving business outcomes through video activation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: A minimum of 9+ years of industry experience working in direct and programmatic TV and CTV space, with a proven track record of executing sophisticated, large scale convergent video media programs that drove tangible business outcomes
Required Skills:
- Expertise in Upfronts/Scatter/Opportunistic buying experience
- Depth and breadth of experience working with various media stakeholders and platforms
- Strong leadership, communication, and presentation skills
- Ability to analyze data and derive insights to inform strategy
- Proven track record of driving business outcomes through video activation
Preferred Skills:
- Experience with specific media stakeholders and platforms mentioned in the job description
- Familiarity with ad tech and data analysis tools
- Experience working in an agency environment
ASSUMPTION: Candidates should have a strong background in video advertising, with experience working with various media stakeholders and platforms. Familiarity with ad tech and data analysis tools is a plus.
💰 Compensation & Benefits
Salary Range: $195,000 - $240,000 USD per year
Benefits:
- Employer-sponsored 401k with match
- Medical, Dental, and Vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a VP-level role in advertising, with experience and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
- The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney.
- VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards. It is part of the VaynerX family of companies.
Company Specialties:
- creative strategy
- strategy insights
- media buying
- media planning
- analytics
- communications
- advertising
- social media
- digital marketing
- brandformance
- content management
- social media platforms
- digital marketing platforms
- paid social
- social strategy
- video production
- brand building
- social media trends
- culture
- branding
- and cultural trends
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia is a well-established advertising agency with a strong global presence and a reputation for driving relevance for its clients.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports to the SVP, Head of Video Activation and manages a full-service agency team consisting of buying, planning, analytics, and client service professionals
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to grow within the agency’s video activation practice
- Opportunities to work on high-profile client accounts and drive business outcomes
- Chance to develop leadership and management skills by overseeing a full-service agency team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the agency’s video activation practice.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 10 Hudson Yards, Floor 25, New York, NY 10001, US
Geographic Context:
- New York City is a major hub for the advertising industry
- The office is located in the Hudson Yards neighborhood, offering easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible hours or remote work in the future
ASSUMPTION: The office environment is modern and collaborative, with easy access to public transportation and amenities. The work schedule is full-time, but there may be opportunities for flexible hours or remote work in the future.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the SVP, Head of Video Activation
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of the video advertising landscape
- Leadership and management skills
- Communication and presentation skills
- Ability to analyze data and derive insights
Application Tips:
- Tailor your resume and cover letter to highlight your experience with video advertising, leadership, and management
- Prepare for behavioral and situational interview questions that focus on your experience with video activation and client management
- Be ready to discuss your knowledge of the video advertising landscape and trends
ATS Keywords: Video Activation, Media Strategy, Client Management, Leadership, Ad Tech, Data Analysis, Video Advertising, Convergent Video, Linear TV, CTV, Programmatic Buying
ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, knowledge of the video advertising landscape, leadership and management skills, communication and presentation skills, and ability to analyze data and derive insights.
🛠️ Tools & Technologies
- Mediaocean
- Mediatools
- Prisma
- Ad tech platforms (e.g., DV360, Trade Desk, Amazon Ads, Magnite, Xandr, Freewheel)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role include media planning and buying platforms, ad tech platforms, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Growth
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Focused on driving business outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively and managing teams?
- Do you have a strong data-driven approach to problem-solving and strategy development?
- Are you passionate about driving business outcomes through video activation?
ASSUMPTION: VaynerMedia values creativity, collaboration, integrity, excellence, and growth. The work style is fast-paced and dynamic, with a focus on driving business outcomes through data-driven, strategic approaches.
⚠️ Potential Challenges
- Managing a full-service agency team may require strong leadership and management skills
- Keeping up with the rapidly evolving video advertising landscape may be challenging
- Balancing client management and internal team management may be difficult at times
- Working in a fast-paced, dynamic environment may be stressful for some individuals
ASSUMPTION: This role may present challenges related to leadership and management, staying up-to-date with industry trends, balancing client and internal team management, and working in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on video activation and convergent video media strategies
- Compared to other advertising roles, this position requires a deeper understanding of the video advertising landscape and specific experience with various media stakeholders and platforms
- Career path comparison: This role may lead to senior leadership positions within the agency’s video activation practice or other related areas of the business
ASSUMPTION: This role is unique in its focus on video activation and convergent video media strategies, requiring a deeper understanding of the video advertising landscape and specific experience with various media stakeholders and platforms.
📝 Sample Projects
- Developing a comprehensive convergent video media strategy for a major brand launch
- Negotiating with direct-TV/CTV IO vendors to secure favorable terms and conditions
- Managing a team to execute a large-scale video activation campaign for a major client
ASSUMPTION: Sample projects for this role may include developing convergent video media strategies, negotiating with vendors, and managing teams to execute large-scale video activation campaigns.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the video activation practice currently, and how can this role help address them?
- How does this role fit into the broader agency strategy, and what are the growth opportunities for the video activation practice?
- What is the company culture like, and how does it support the work style required for this role?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
ASSUMPTION: Key questions to ask during the interview should focus on the challenges facing the video activation practice, growth opportunities, company culture, professional development, and priorities for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with video advertising, leadership, and management
- Prepare for behavioral and situational interview questions that focus on your experience with video activation and client management
- Be ready to discuss your knowledge of the video advertising landscape and trends
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
