VP of Brand Marketing

📌 Core Information

🔹 Job Title: VP of Brand Marketing

🔹 Company: Blueprint

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive 360° brand marketing strategy to drive consumer engagement and business growth
• Leading global brand activation strategy and content to win with Blueprint's target audience across master brand platform, base business, and product innovation
• Consistently outperforming key competitors by delivering across key performance indicators to retain Blueprint's most loved brand status
• Collaborating closely with cross-functional teams and agencies to ensure brand activation strategies adhere to overall company digital strategies and targets

ASSUMPTION: This role requires a strategic thinker with a strong background in brand building, digital activation, and cross-functional collaboration. The ideal candidate will have a deep understanding of the digital media landscape and experience working with global teams.

📋 Key Responsibilities

✅ Lead global brand activation strategy and content to win with Blueprint's target audience across master brand platform, base business, and product innovation

✅ Consistently outperform key competitors by delivering across key performance indicators to retain Blueprint's most loved brand status

✅ Collaborate closely with cross-functional teams and agencies to ensure brand activation strategies adhere to overall company digital strategies and targets

✅ Design global 360 digital-first brand activation strategy and content toolkits that modernize the brand, drive awareness, activate communities, and fuel omni-channel growth

✅ Build lasting consumer relationships to drive repeat purchase and showcase Blueprint community credentialing and expertise

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience working with global teams and a strong understanding of the digital media landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in brand marketing, with a focus on digital and online media. Proven track record of driving brand growth and consumer engagement.

Required Skills:

• Excellent brand builder & visionary thinker
• Digital / 360 activation savviness
• Very strong communication & presentation skills both w external & internal stakeholders
• Financial acumen to drive A&CP analytics / prioritization & recommendation
• Excellent digital / online media experience
• Strong strategic & operational marketing / activation background
• Strong external focus & in touch with media, digital industry/retailers
• Excellent people leader

Preferred Skills:

• Experience working with global teams
• Fluency in multiple languages

ASSUMPTION: Candidates should possess strong strategic and operational marketing experience, with a focus on digital and online media. Excellent communication and leadership skills are essential for this position.

💰 Compensation & Benefits

Salary Range: $170,000 - $230,000 per year. This range is based on industry standards for a VP of Brand Marketing role with 10+ years of experience and a remote work arrangement.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to accommodate global team members and meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Brand Marketing role with the given experience level and remote work arrangement. Actual compensation may vary based on factors such as candidate qualifications, market conditions, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services. Blueprint specializes in strategic consulting and services for the media and entertainment, and technology industries.

Company Size: 51-200 employees. As a mid-sized company, Blueprint offers a dynamic and collaborative work environment with opportunities for growth and impact.

Founded: 1994. Blueprint has over two decades of experience in the digital entertainment marketplace, providing a strong foundation for its strategic consulting and services.

Company Description:

• Blueprint Digital is a Strategic Consulting and Services company that specializes in the Media and Entertainment and Technology industries.
• Based in London, Los Angeles, and Sydney, Blueprint enables both Rights Holders and Retailers to develop Strategies for the distribution of all Entertainment Content providing the most efficient supply chain in the Digital Entertainment Marketplace.

Company Specialties:

• Consulting
• Digital Media
• Digital Entertainment Strategy
• Entertainment Supply Chain
• Artist Management
• Record Production
• Video Production
• Large Event Promotion and Production
• Travel and Logistics planning

Company Website: http://www.blueprint.net

ASSUMPTION: Blueprint's expertise in the media and entertainment industry, combined with its global presence, positions it well to support the growth and success of its clients.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position within the marketing department, reporting directly to the Chief Growth Officer.

Reporting Structure: The VP of Brand Marketing will oversee a team of brand communications, owned, earned, and paid content and activation strategy professionals, as well as e-commerce content and activation strategy specialists.

Work Arrangement: Remote. This role offers the flexibility to work from anywhere, with occasional travel required for team meetings and client presentations.

Growth Opportunities:

• As Blueprint continues to grow, there may be opportunities for the VP of Brand Marketing to expand their team or take on additional responsibilities within the organization.
• The company's focus on professional development provides opportunities for employees to grow their skills and advance their careers.

ASSUMPTION: The remote work arrangement for this role offers flexibility and work-life balance, while the company's growth trajectory provides opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): United States (with occasional travel required).

Geographic Context:

• The United States offers a diverse and dynamic business environment, with a strong focus on innovation and technology.
• The remote work arrangement for this role allows for greater flexibility and the opportunity to work from various locations within the country.

Work Schedule: Full-time (40 hours per week). This role may require occasional work outside of standard business hours to accommodate global team members and meet project deadlines.

ASSUMPTION: The remote work arrangement for this role offers flexibility and work-life balance, while the United States provides a dynamic and innovative business environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• Virtual interview with the hiring manager and/or team members
• Case study or presentation assignment
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and brand building capabilities
• Digital and online media experience
• Communication and presentation skills
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience, digital media expertise, and strategic thinking skills.
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview.
• Research Blueprint's company history, mission, and values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: Brand Building, Digital Activation, Communication Skills, Presentation Skills, Financial Acumen, Digital Media Experience, Strategic Marketing, Operational Marketing, External Focus, People Leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, brand building capabilities, and digital media experience, as well as their communication and leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The VP of Brand Marketing will be expected to have experience with marketing automation, social media management, project management, and data analytics tools to effectively manage their team and drive brand growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Accountability

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Blueprint's company values, particularly innovation and excellence?
• How comfortable are you working in a remote, global team environment?
• How does your personal work style fit with Blueprint's collaborative and data-driven approach?

ASSUMPTION: Candidates who demonstrate a strong alignment with Blueprint's company values and work style will be well-suited for this role and its remote work arrangement.

⚠️ Potential Challenges

• The remote work arrangement may present communication and collaboration challenges, requiring the VP of Brand Marketing to be proactive and adaptable in managing their team.
• The global nature of the role may require occasional travel and working outside of standard business hours to accommodate team members in different time zones.
• The fast-paced and dynamic nature of the digital media landscape may present unexpected challenges and require the VP of Brand Marketing to be agile and responsive.

ASSUMPTION: The VP of Brand Marketing must be adaptable, proactive, and strategic in addressing the unique challenges presented by this role's remote work arrangement, global team, and dynamic industry.

📈 Similar Roles Comparison

• Compared to other VP of Brand Marketing roles, this position offers a unique opportunity to work in the dynamic and innovative digital media landscape, with a focus on global brand activation and consumer engagement.
• In the broader context of the media and entertainment industry, this role offers a strategic and leadership-focused approach to brand marketing, with a strong emphasis on data-driven decision making and cross-functional collaboration.
• Career-wise, this role provides an opportunity to advance to a senior leadership position within the marketing department, with potential growth opportunities as the company continues to expand.

ASSUMPTION: Candidates who are drawn to the dynamic and innovative nature of the digital media landscape, and who possess strong strategic and leadership skills, will find this role to be an attractive and rewarding opportunity.

📝 Sample Projects

• Developing and executing a global brand activation campaign to launch a new product line
• Conducting market research and analysis to inform brand strategy and positioning
• Collaborating with cross-functional teams to create and implement a comprehensive content marketing strategy

ASSUMPTION: The VP of Brand Marketing will be expected to lead and contribute to a wide range of projects, from global brand activation campaigns to data-driven market research and content marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall company strategy for growth and expansion?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility for remote employees?
• How does the company measure the success of its brand marketing efforts, and what are the key performance indicators for this role?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process will demonstrate the candidate's interest in and understanding of the role, as well as their commitment to driving brand growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience, digital media expertise, and strategic thinking skills.
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview.
• Research Blueprint's company history, mission, and values to demonstrate your cultural fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.