VP of Brand Partnerships & Strategy (Coaxial, Fieldbook Studio)

📌 Core Information

🔹 Job Title: VP of Brand Partnerships & Strategy (Coaxial, Fieldbook Studio)

🔹 Company: Alloy Partners

🔹 Location: Remote (Bentonville, AR)

🔹 Job Type: Full-time

🔹 Category: Brand Partnerships & Strategy

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth through creator partnerships and brand relationships
• Developing strategies to maximize creator success
• Establishing Coaxial Collective as a leader in the creator economy
• Collaborating with the Co-founder to develop and implement comprehensive growth strategies
• Overseeing business services provided to creators and ensuring high-quality service delivery

ASSUMPTION: This role requires a strategic mindset, strong negotiation skills, and a deep understanding of the creator economy and digital media landscape.

📋 Key Responsibilities

✅ Creator Partnerships & Development:

🔹 Identify, recruit, and onboard high-potential creators to join Coaxial Collective

🔹 Develop and maintain strong relationships with creators, understanding their unique needs and growth objectives

🔹 Implement strategies to maximize creator success and deliver measurable results for their channels

✅ Brand Partnerships:

🔹 Build and nurture relationships with both endemic and non-endemic brands

🔹 Develop compelling partnership opportunities that create exceptional value for both creators and brands

🔹 Create innovative collaboration models that differentiate Coaxial Collective in the marketplace and drive revenue growth

✅ Growth Strategy:

🔹 Collaborate with the Co-Founder to develop and implement comprehensive growth strategies that align with company vision

🔹 Identify new market opportunities and business development initiatives

🔹 Establish measurable KPIs and reporting systems to track performance against growth objectives

✅ Creator Service Management:

🔹 Oversee business services provided to creators, including community management, video production support, and YouTube algorithm optimization

🔹 Ensure consistent, high-quality service delivery that adds tangible value to creators

🔹 Identify opportunities to expand service offerings based on creator needs

✅ PR & Social Media Strategy:

🔹 Develop and execute PR strategies to increase brand visibility and industry recognition

🔹 Oversee social media strategy to build both Coaxial Collective brand

🔹 Coordinate messaging across channels to ensure consistent brand positioning and maximum impact

ASSUMPTION: This role may require occasional travel to meet with creators, brands, and other stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 10+ years in strategic partnerships, business development, or a related field, with deep experience in the creator economy, digital media, or influencer marketing

Required Skills:

• Strong understanding of the YouTube creator ecosystem
• Excellent strategic thinking and execution skills
• Outstanding negotiation and relationship-building abilities
• Data-driven decision-making and performance tracking
• Excellent written and verbal communication skills

Preferred Skills:

• Experience building and leading cross-functional teams
• Comfortable collaborating across marketing, ops, and creator relations
• Executive-level stakeholder management

ASSUMPTION: A Master's degree in a relevant field may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for a VP-level role in the creator economy)

Benefits:

• Competitive compensation (1099 position until Coaxial is launched and incorporated)
• A collaborative, flexible, and entrepreneurial environment with a proven venture studio playbook
• A highly validated concept and business model hypothesis developed by the team
• The support of the venture studio and platform services, aiming to surround the startup with world-class expertise in every discipline required to build a market-leading company

Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in the creator economy. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees

Founded: Not specified (operating as a venture studio)

Company Description:

• Alloy Partners co-creates advantaged startups with leading corporations and entrepreneurs
• The company applies a proven playbook to help partners innovate through systematic startup creation
• Alloy Partners is an equal opportunity employer, celebrating diversity and valuing merit-based hiring decisions

Company Specialties:

• Venture building
• Startup creation
• Corporate innovation

Company Website: www.alloypartners.com

ASSUMPTION: Alloy Partners is a venture studio that focuses on creating and launching startups in collaboration with corporations, universities, and entrepreneurs.

📊 Role Analysis

Career Level: Executive (VP-level)

Reporting Structure: Reports directly to the Co-founder of Coaxial Collective

Work Arrangement: Remote OK, with occasional travel required

Growth Opportunities:

• Potential to grow with the company as it scales and expands
• Opportunity to shape the creator economy and establish Coaxial Collective as a leader in the space
• Possibility to work with a diverse range of creators, brands, and other stakeholders

ASSUMPTION: This role offers significant growth potential as Coaxial Collective grows and expands its offerings.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Bentonville, AR (remote work arrangement)

Geographic Context:

• Bentonville is located in Northwest Arkansas and is home to Walmart's headquarters
• The area has a growing startup ecosystem and a strong focus on innovation and entrepreneurship
• Bentonville offers a high quality of life, with a low cost of living and numerous outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement

ASSUMPTION: While this role is remote, occasional travel may be required to meet with creators, brands, and other stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Co-founder to discuss the role, responsibilities, and growth opportunities
• Final interview or presentation to discuss strategic vision and fit within the company
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Relationship-building and negotiation abilities
• Understanding of the creator economy and digital media landscape
• Data-driven decision-making and performance tracking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in strategic partnerships, business development, or a related field
• Demonstrate a strong understanding of the creator economy and digital media landscape
• Showcase your ability to think strategically and develop innovative partnership models
• Tailor your resume and cover letter to emphasize your qualifications for this specific role

ATS Keywords: Strategic Partnerships, Business Development, Creator Economy, Digital Media, Influencer Marketing, Negotiation, Relationship Building, Data-Driven Decision Making, Performance Tracking, Written Communication, Verbal Communication, Leadership, Cross-Functional Team Building, Stakeholder Management, Growth Strategy, PR Strategy

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or Google Workspace)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial and adaptable, with a bias for action
• Passionate about the creator economy and its future
• Results-driven, detail-oriented, and strategic
• Able to think big while executing on the ground level

Work Style:

• Collaborative and flexible
• Focused on execution and results
• Adaptable and comfortable with a dynamic, startup environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and collaborating with a diverse range of stakeholders?
• Do you have a proven track record of driving growth and success in a strategic partnerships role?

ASSUMPTION: Alloy Partners values candidates who are entrepreneurial, adaptable, and passionate about the creator economy.

⚠️ Potential Challenges

• Occasional travel may be required to meet with creators, brands, and other stakeholders
• The role may involve long hours and tight deadlines during critical growth periods
• Working in a startup environment can be unpredictable, with priorities and responsibilities evolving over time
• Navigating the complex and ever-changing creator economy and digital media landscape

ASSUMPTION: These challenges are inherent to working in a fast-paced, dynamic startup environment and can be managed effectively by a strong, strategic leader.

📈 Similar Roles Comparison

• This role is unique in its focus on the creator economy and the opportunity to shape the future of Coaxial Collective
• Compared to traditional brand partnerships roles, this position offers the chance to work directly with creators and develop innovative collaboration models
• Career progression may involve moving into a C-level or founder role as the company grows and expands

ASSUMPTION: This role offers a unique opportunity to work at the intersection of the creator economy, brand partnerships, and startup growth.

📝 Sample Projects

• Developing a strategic plan to onboard and maximize the success of a high-potential creator
• Negotiating a complex, multi-faceted partnership with a major brand
• Identifying and pursuing new market opportunities to drive growth and expand Coaxial Collective's offerings

ASSUMPTION: These sample projects illustrate the strategic, innovative, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Coaxial Collective plan to differentiate itself in the creator economy?
• What is the company's approach to supporting and developing its employees?
• How does the company measure success for this role, and what are the key performance indicators?
• What is the company's long-term vision for Coaxial Collective, and how does this role contribute to that vision?

ASSUMPTION: These questions help assess the company's strategic vision, growth plans, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for the interview by researching Coaxial Collective, Alloy Partners, and the creator economy
• Follow up after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.