📌 Core Information
🔹 Job Title: VP of Market Growth, Houston
🔹 Company: Summit Health
🔹 Location: Houston, Texas
🔹 Job Type: On-site, Full-time
🔹 Category: Healthcare, Market Growth
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading market growth strategies for VillageMD's Houston market
- Building and maintaining strong relationships with channel partners, brokers, and FMOs
- Developing and implementing patient acquisition strategies through partnerships and direct-to-consumer channels
- Hiring, training, and managing high-performing teams
- Ensuring market growth goals are met and exceeded
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a proven track record in market growth and sales leadership within the healthcare industry.
📋 Key Responsibilities
✅ Collaborate with finance and operations to define and achieve annual Medicare attribution targets
✅ Optimize the broker channel and ensure Medicare Ranger productivity among appropriate broker organizations
✅ Build and maintain relationships with key ecosystem players, such as FMOs, agencies, brokers, and payer sales teams
✅ Produce new Medicare patient growth through in-market programming and broker enrollment
✅ Hire, train, and develop high-performing broker managers, community representatives, marketing, and program management team members
✅ Collaborate with other departments to ensure organizational commitment to programs and local events
✅ Guide and monitor business ethics and good business practices in compliance with company guidelines
ASSUMPTION: This role requires strong leadership, strategic planning, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 15+ years in broker management and community sales/outreach leadership, with significant experience in the Houston market
Required Skills:
- Proven accountability to achieve local and market-level quotas using diverse sales strategies
- Experience in healthcare, designing, and executing channel, partnership, and direct-to-consumer sales and marketing programs
- 10-15 years of experience in building, leading, training, and developing sales, marketing, and local representative teams
- Motivated and flexible, with the ability to take initiative, succeed under pressure, and meet deadlines and growth goals
Preferred Skills:
- Experience in Medicare and Medicare Advantage patient care and acquisition
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in healthcare sales, proven leadership skills, and a deep understanding of the Houston market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for similar roles in Houston)
Benefits:
- Medical, Dental, Life, Disability, Vision, and FSA coverages
- 401k savings plan
- Total rewards package based on experience and qualifications
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Houston. The final offer will be based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on primary, multispecialty, and urgent care services
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1996 (as Summit Health, now part of VillageMD)
Company Description:
- Physician-led, patient-centric network committed to simplifying healthcare and bringing a more connected kind of care
- Serves millions of patients in traditional practices, patients' homes, and virtually through VillageMD and its operating companies
- Focuses on value-based care and leveraging integrated applications, population insights, and staffing expertise to ensure all patients have access to high-quality, connected care services
Company Specialties:
- Primary care
- Multispecialty care
- Urgent care
- Value-based care
Company Website: Summit Health
ASSUMPTION: Summit Health is a well-established healthcare provider with a strong focus on patient-centric care and value-based care models.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: Reports directly to the Regional Vice President of Market Growth
Work Arrangement: On-site, full-time, with occasional remote work for meetings and events
Growth Opportunities:
- Advancement to regional or national leadership roles within the organization
- Expansion of responsibilities based on market growth and performance
- Professional development opportunities, such as training and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and expand responsibilities based on market growth and performance.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative, team-oriented work environment
Office Location(s): Houston, Texas
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse population and a strong job market
- The cost of living in Houston is relatively affordable compared to other major cities in the United States
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: Houston offers a diverse and dynamic work environment, with a strong job market and affordable cost of living. The work schedule may require occasional evenings and weekends to attend events and meet with partners.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the regional vice president and other team members
- Final interview with the senior vice president of market growth
- Background check and offer extension
Key Assessment Areas:
- Market growth strategy and execution
- Relationship-building and partnership development
- Leadership and team management skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in healthcare sales, market growth, and leadership
- Prepare for behavioral interview questions that focus on your experience in building and maintaining strong relationships with channel partners, brokers, and FMOs
- Research VillageMD and Summit Health to demonstrate your understanding of the company's mission and values
ATS Keywords: Market Growth, Sales Leadership, Healthcare Sales, Broker Management, Channel Partnerships, Patient Acquisition, Team Development, Houston Market
ASSUMPTION: The interview process for this role will focus on assessing the candidate's market growth strategy, relationship-building skills, leadership abilities, and adaptability. Demonstrating a strong understanding of the healthcare industry and the Houston market will be crucial for success.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software, marketing automation tools, and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric care
- Collaboration and teamwork
- Innovation and continuous improvement
- Accountability and results-driven
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and strategic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Summit Health's commitment to patient-centric care?
- How comfortable are you working in a fast-paced, dynamic environment?
- How do you approach data-driven decision-making and strategic planning?
ASSUMPTION: Candidates who demonstrate a strong alignment with Summit Health's values, a strategic and data-driven approach to market growth, and a collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large team and ensuring consistent performance across the market
- Balancing short-term growth goals with long-term strategic planning
- Navigating the competitive healthcare landscape and maintaining strong relationships with channel partners
- Adapting to changes in the healthcare industry and regulatory environment
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with unique challenges that require strong leadership, adaptability, and strategic planning.
📈 Similar Roles Comparison
- Unlike other market growth roles, this position focuses specifically on the Houston market and requires a deep understanding of the local healthcare landscape
- Compared to other healthcare sales roles, this position places a greater emphasis on strategic planning, partnership development, and team management
- Career progression in this role may differ from other sales or leadership positions, with opportunities to advance within the organization based on market growth and performance
ASSUMPTION: This role offers unique opportunities and challenges compared to similar market growth, sales, or leadership positions within the healthcare industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase Medicare patient acquisition through broker channels
- Building and maintaining strong relationships with key channel partners, such as FMOs, agencies, brokers, and payer sales teams
- Collaborating with cross-functional teams to ensure organizational commitment to programs and local events
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities associated with this role, but the specific projects and priorities may vary based on market needs and organizational goals.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as clinic operations and practice management?
- What are the key challenges facing the Houston market, and how can this role address them?
- How does this role support the organization's mission to reshape healthcare through the power of connection?
- What opportunities are there for professional development and growth within the organization?
ASSUMPTION: Asking thoughtful and strategic questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's mission and goals.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume to highlight your relevant experience in healthcare sales, market growth, and leadership
- Write a cover letter that explains your interest in this role and how your skills and experience make you a strong fit
- Prepare for the interview by researching VillageMD and Summit Health and practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
