📌 Core Information
🔹 Job Title: VP of Marketing
🔹 Company: Soundstripe
🔹 Location: Remote (with a preference for Atlanta metro area)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving Soundstripe's growth through strategic marketing leadership
- Leading a team to develop and execute full-funnel marketing strategies
- Building and scaling a high-performing marketing engine for a SaaS subscription business
- Collaborating cross-functionally with sales, product, and customer success teams
- Fostering a culture of creativity, accountability, and relentless improvement
ASSUMPTION: This role requires a strategic, data-driven, and hands-on marketing leader with experience in scaling subscription-based businesses.
📋 Key Responsibilities
✅ Develop and execute full-funnel marketing strategies to drive acquisition, retention, and expansion
✅ Establish clear objectives and KPIs that align with company growth targets (ARR, CAC, LTV, churn reduction)
✅ Lead performance marketing efforts across all channels, optimizing spend and allocating resources for maximum ROI
✅ Continuously experiment with new channels, tactics, and campaigns to unlock new opportunities
✅ Ensure a strong marketing foundation across key channels (website, SEO, social, lifecycle)
✅ Optimize the tech stack to drive continued growth and retention
✅ Scale creative content strategies that drive engagement, awareness, and community building
✅ Supervise brand storytelling, content marketing, partnerships, and experiential activations
✅ Effectively communicate marketing strategies, tactics, and performance to company leadership and the board
✅ Lead and mentor a talented marketing team, rolling up sleeves when needed
✅ Build relationships with media, influencers, and external agencies
✅ Implement data-first decision making across all marketing channels
✅ Provide clear, actionable reporting to the CEO and leadership team
✅ Contribute to company-wide strategic planning
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive marketing success at Soundstripe.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience building and scaling SaaS or subscription-based marketing engines
Required Skills:
- Proven expertise in full-funnel growth marketing
- Strong background in performance marketing and customer lifecycle management
- Expertise in ARR, CAC, LTV metrics and the levers that influence them
- Solid understanding of the current AI landscape and its impact on marketing channels
- Experience leading teams through change, growth, and creative innovation
- Exceptional communication and leadership skills
- Comfortable working in a fast-paced, data-driven, tech company culture
Preferred Skills:
- Experience working with creator economy brands, music, or content platforms
ASSUMPTION: Candidates should have a proven track record in driving growth and retention for subscription-based businesses, with a strong focus on performance marketing and customer metrics.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels, with consideration for the company's size and location. The benefits package is competitive and designed to support the well-being and growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Music licensing and creator economy
Company Size: 51-200 employees (mid-sized)
Founded: 2016 (8 years ago)
Company Description:
- Soundstripe is a premier music licensing platform used by over one million creators and professionals worldwide
- The company offers a diverse catalog of over 10,000 owned songs, complemented by 50,000 versions and cuts, 70,000 sound effects, and 100,000 video clips
- Soundstripe has facilitated over 18 million licensed downloads and has a customer base that includes leading brands such as Microsoft, PepsiCo, and Nike
- The company operates across various business lines, including self-serve small business, enterprise solutions, and publishing
Company Specialties:
- Video production music
- Stock music
- Music licensing
Company Website: soundstripe.com
ASSUMPTION: Soundstripe is a well-established company in the music licensing industry, with a strong focus on providing legal, accessible music for creatives worldwide.
📊 Role Analysis
Career Level: Executive (VP level)
Reporting Structure: Reports directly to the CEO
Work Arrangement: Remote OK (with a preference for the Atlanta metro area)
Growth Opportunities:
- Potential to make a significant impact on the company's growth and success
- Opportunities to build and lead a high-performing marketing team
- Potential to expand the role's scope and influence as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetings and events)
Office Location(s): Nashville, TN (headquarters) and Atlanta, GA (preferred location for this role)
Geographic Context:
- The Atlanta metro area offers a mix of urban and suburban living, with a cost of living that is generally lower than other major US cities
- The area is home to a diverse range of industries, including technology, healthcare, and logistics
- Atlanta is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the opportunity for occasional in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills assessment with the hiring manager
- Final interview with the CEO and other key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data-driven decision making
- Leadership and team management skills
- Industry knowledge and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills
- Research Soundstripe's industry, company culture, and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing strategy, full-funnel growth, performance marketing, customer lifecycle, brand storytelling, team leadership, data-driven decision making, subscription-based business, creator economy, music licensing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and marketing expertise, as well as their cultural fit with Soundstripe.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Ahrefs, Moz, Grammarly)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The marketing team at Soundstripe uses a variety of tools to streamline their workflows, improve collaboration, and drive data-informed decision making.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Accountability and ownership
- Relentless improvement
- Collaboration and teamwork
- Customer-centric mindset
Work Style:
- Data-driven and results-oriented
- Agile and adaptable
- Collaborative and inclusive
- Creative and innovative
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Soundstripe's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a remote or hybrid work environment, and what strategies do you use to maintain productivity and collaboration?
- How do you balance data-driven decision making with creative and innovative marketing strategies?
ASSUMPTION: Soundstripe values candidates who are creative, data-driven, and customer-focused, with a strong commitment to collaboration, accountability, and continuous improvement.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution and team management
- Driving growth and retention in a competitive market
- Managing a remote or hybrid team effectively
- Adapting to a fast-paced, data-driven, tech company culture
- Navigating the complexities of the music licensing industry
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic, data-driven, and adaptable marketing leader.
📈 Similar Roles Comparison
- VP of Marketing (Soundstripe) vs. CMO (similar-sized company): Both roles involve strategic marketing leadership, but the CMO role may have broader responsibilities, including branding, communications, and public relations
- VP of Marketing (Soundstripe) vs. Head of Growth (similar-sized startup): The VP of Marketing role at Soundstripe focuses on driving growth and retention for an established company, while the Head of Growth role at a startup may involve more experimental and unproven strategies
- VP of Marketing (Soundstripe) vs. Marketing Director (smaller company): The VP of Marketing role at Soundstripe has broader scope and influence, with more strategic decision-making responsibilities, while the Marketing Director role at a smaller company may be more tactical and focused on day-to-day operations
ASSUMPTION: The VP of Marketing role at Soundstripe offers a unique blend of strategic leadership, hands-on execution, and team management, with a focus on driving growth and retention for an established subscription-based business.
📝 Sample Projects
- Developing and executing a full-funnel marketing strategy that drives acquisition, retention, and expansion for a subscription-based business
- Building and scaling a high-performing marketing team, with a focus on data-driven decision making and continuous improvement
- Launching a new marketing channel or campaign that unlocks new opportunities for customer acquisition and retention
- Optimizing the marketing tech stack to drive continued growth and retention, with a focus on improving ROI and reducing churn
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention
ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the VP of Marketing role at Soundstripe.
❓ Key Questions to Ask During Interview
- How does the company measure and track marketing performance, and how do you ensure that marketing efforts align with overall business objectives?
- How do you approach balancing strategic planning with hands-on execution and team management, and how do you prioritize your time and resources accordingly?
- How do you collaborate with cross-functional teams, and how do you ensure that marketing efforts are integrated and aligned with other departments?
- How do you stay up-to-date with industry trends and best practices, and how do you incorporate this knowledge into your marketing strategies?
- How do you approach working with a remote or hybrid team, and how do you foster a culture of collaboration, accountability, and continuous improvement?
ASSUMPTION: These interview questions help assess the candidate's strategic thinking, leadership, and cultural fit with Soundstripe.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills
- Research Soundstripe's industry, company culture, and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
